The Growth Hacker Marketing experiment continues! After a bunch of requests from readers for an additional medium, I partnered with Fedora to create a multimedia course version of Growth Hacker. Fedora is a super cool company (its investors include Naval Ravikant, the Winklevoss twins, Aaron Batalion, and myself actually, through a fund) and basically they were able to take the book, combine it with videos, links, some exercises from me as well as all my original notecards from the research to create a new way to experience the book.

As far as I know, I’m the first traditionally published author to do a book this way. It’s only $20 and at my insistence, comes with an extra copy of the book in physical or digital form and other cool bonuses. It’s already doing super well (was the #2 product on Product Hunt last week) and has gotten a great response. If you already have the book, this is a great way to get something extra for yourself, a way to re-read it and share your extra copy with a friend or colleague (see…Step #3 Create Viral Sharing). There also some bulk options if you want to use it for your department or start up.

Follow along with the lessons and interact with me on this new version of Growth Hacker Marketing. Enjoy!

My routine via MyMorningRoutine.com.

What is your morning routine?

One of the best pieces of advice I’ve gotten comes from Shane Parrish at Farnam Street. It’s simple: If you want to be more productive, get up early.

So I get up around 8:00am and I have one other simple rule: Do one thing in the morning before checking email. It could be showering, it could be going for a long run, it could be jotting some thoughts down in my journal, it’s usually writing. Most mornings I try to write for one to two hours before I start the rest of the day (and the to do list I made the day before).

I shower, get ready and head downstairs to my office/library and sit and write. I recently got a Philips Hue light that helps with my vitamin D and regulates my rhythms. Then I eat and get on with everything else. The way I see it, after a productive morning where I accomplish my big things, the rest of the day can be played by ear. It’s all extra from there.

How long have you stuck with this routine so far?

Routines are an iterative process. You add and adapt it over time. I have been doing some version of this specific routine for nearly five years. It’s gotten me through three books in three years as well as dozens of projects for clients big and small.

How has your morning routine changed over recent years?

The no email in the mornings rule is probably the newest change. It has also had the biggest impact. Why? Because it means you’re not starting the morning behind the ball. Instead, you start with wins.

Specifically with writing, it allows me to approach it fresh and clear headed. The last thing you want when you’re writing is the specter of 46 UNREAD EMAILS looming over you. That doesn’t lend itself to existing in the moment well.

What time do you go to sleep?

Midnight at the latest.

Do you use an alarm to wake you up in the morning, and if so do you ever hit the snooze button?

iPhone alarm. Not a big snooze button guy. I wake up at a time that works for me and if it didn’t I would change it. I also try not to pointlessly stay up late.

How soon after waking up do you have breakfast, and what do you typically have?

It depends on if I go out or cook with my girlfriend.

When I lived in New York, we would go out and work together most mornings at a restaurant. Sometimes I do that when I am in Austin. But here I have chickens so usually we check the coop for eggs and cook something up. My office is right next to the kitchen so I am in and out of it anyway. I try to generally eat paleo/slow carb so it’s eggs, bacon, avocado usually.

Do you have a morning workout routine?

I tend to work out in the afternoon—usually sometime between 2-4:00pm.

I’ll run on the lake in Austin, or swim in Barton Springs. If it’s a CrossFit day, I’ll go to the early evening class. When I travel though, my schedule is not as much in my control so I go for a long run in the morning, say from 7:00-8:00am or 8:00-9:00am, and then start the day knowing that however it turns out, at least I got a run in. I workout every day so it gets pretty tiring. I’m thinking of getting a Glutamine supplement so I can recover from workouts better.

How soon do you check your phone in the morning?

Without email to check, there is very little reason to check my phone in the morning besides maybe my calendar—but I try to do that the night before.

I don’t keep Facebook on my phone and I don’t use any apps with alerts. The idea is that the phone answers to me rather than the other way around.

What are your most important tasks in the morning?

Writing, that’s the real work. I find that showering and getting ready first helps me prepare and face it professionally, so I suppose that is part of it too.

What and when is your first drink in the morning?

Water. Usually Topo Chico, which is a Mexican sparkling mineral water that I am addicted to. No coffee for me. No protein shakes.

Sometimes my girlfriend will juice or make a smoothie but that’s pretty sporadic.

On days you’re not settled in your own home, are you able to adapt any of your routine to fit in with a different environment?

Almost all of it, except the walking downstairs to my office.

I travel a lot so I’ve built my routine to be as resilient as possible and as location independent as possible. In some ways, I’m more productive on the road—excepting the writing.

What do you do if you fail to follow your morning routine, and how does this influence the rest of your day?

I feel like I am playing catch up—or worse, that I am not in control of my own life. I don’t like that. It defeats the purpose of achieving success.

I just put up a 5,000 word breakdown of the campaign for Growth Hacker Marketing for the New York Observer. If you haven’t read the book, but are interested in becoming a writer one day, I would encourage you to check it out. I think the book is in some ways a new model for how to develop an idea and an audience and then ultimately create a successful and lucrative product out of it. And that’s leaving out the fact that the book was satisfying and enjoyable to write. If you would like to promote your book then it is a great idea to get writing some posts and look into some marketing on social media platforms such as twitter, instagram, facebook, and many more. On instagram, you can promote your book by posting incredible pictures to entice people into buying your book and reading it’s amazing content, you may want to hire a social media expert such as Upleap.com! Hiring a professional to help you is great business sense, after all you are going to be very busy writing your book, and experts in this field can support you and help you with the social media aspects of promoting your book!

I also wanted to give a quick update on the growth hacker apprenticeship that originated on this blog and is detailed in the post. After posting it here and some promotions from people in the community over 100 people applied (something I was quite humbled by). But here’s the unfortunate part: Most of the applicants never had a shot. This is something I have seen time and time again in my career, and something I’ve tried to write about in my posts about mentorship. Most of them never had a shot because they didn’t follow directions (for instance, I said put your idea in a single paragraph 300 words max, yet many people send me enormously long emails). Among the few dozen who at least took the instructions literally, the ideas weren’t remotely related to the content of the book. But most of the entries failed on both counts–ignored the directions, and the ideas were off. You can maybe skate by being sloppy, but no one is going to forgive the latter. I think what happened is that people saw an opportunity and got so excited that they, you know, neglected to come up with a real plan for taking it. Instead they just threw energy at it, or in some cases, threw some “crazy” at it.

I would have loved to give those people a shot anyway, but I could not. That’s not how life works. I ultimately ended up working with William Wickey and he did a great job. He was reliable. He was on top of it. He brought value to the table. He took my suggestions. He made things easy for me. He was trustworthy. He made it possible for me to do something new and special for the launch. And guess what? I’ve already referred him to two potential paying gigs. I am almost certain I will pass more work to him from myself and others in the future. He did it right, and I would encourage him to write about his thinking and process because I think it could provide some lessons.

Anyway, I encourage you to check out the article and of course the book. I really appreciate everyone’s support and hope writing like this is helpful.