Growth Hacking Gig: I’ll Pay For Your Training

July 28, 2014 — 18 Comments

The most important step in becoming a growth hacker is real life experience. I ended my ebook on the subject with some suggestions of what to do next if you wanted to become one. I was disappointed that I couldn’t offer more. But with the launch of the revised and expanded paperback edition of Growth Hacker Marketing coming up on September 30, I had an idea. Since I’ve written so much about the importance of mentors and practical application, what if I could create a way for at least one person to get real experience, marketing a real product?

Here’s what I’m doing: Instead of spending the paperback’s marketing budget myself, I am going to turn it over–all $10,000 of it–to the person with the best growth hacking idea for the book’s launch. With my help, we’ll execute that idea, track, and record the results. At the end I will write the whole experiment up as a case study that features you as its star (like I did here with The Obstacle is The Way). For those of you looking to make your splash in this space, this is that opportunity—a chance to lead a high profile campaign, prove your ideas, and establish your credentials. In a way, the ebook was the MVP and now that it’s been proven (sold thousands of copies, gotten 200 reviews on Amazon, been translated in multiple languages), growth hacking can take it to the next level.

No experience is required. The best, most interesting idea/person will get the gig. But I do want BIG ideas, things that I wouldn’t have thought of myself. Ideas that will actually move books in a trackable, scalable way. As I’ve said many times, the best marketing campaigns prove the ideas in the book and I want this to do that.

Qualifications/Requirements/Process: I get a lot of emails from ambitious young people looking to intern for me or work for me. This is the kind of chance I would have jumped on when I was that age. To apply just email: with a ONE paragraph pitch for your idea, no longer than 300 words and then at the bottom, include one link about yourself that you think I should see. Use the subject line: GHM Gig. (I will actually be checking these requirements so if you can’t follow them, you’ve already failed). Tell me what you would do with the $10,000 budget, why you think it would work, and a little bit about yourself. The deadline will be August 11th. 

Let’s go!



**Winner has been selected. Info to come! Thanks to everyone who applied**

Ryan Holiday

I'm a strategist for bestselling authors and billion dollar brands like American Apparel, Tucker Max and Robert Greene. My work has been used as case studies by Twitter, YouTube and Google and has been written about in AdAge, the New York Times, Gawker and Fast Company.

18 responses to Growth Hacking Gig: I’ll Pay For Your Training

  1. so the deadline is august 11, but is there a chance you select a winner before that date?

  2. Ryan, great method to relaunch the book. Is there a run down of what will be new/expanded? It would be helpful to understand what new angles can be explored. Might also be useful to know what methodologies were used for the initial book launch. Running down the same marketing roads may not bare a bountiful second yield. For many the repetitive exposure quickly goes from viral to vile, a line hard to retreat from once crossed.

  3. I like a challenge, excellent launch idea, Ryan. I’ll see what I come up with… (this competition is an excellent growth hack on your part!).

  4. Love the fact that this in itself (to me of course) already is implementation of a marketing strategy – rather brilliant as a build up.

  5. This is great. Working hard at it as we speak.

  6. Top ten scariest/thrilling thing I’ve done hitting that “send” button. I know some of us might idolize Ryan, so this is an awesome opportunity.

    Good luck to everyone who applied!

  7. I have a bit different question to you: are you eager to market a fictional book(s) by a non American? When the time comes I’ll need someone like you who thinks outside the box, are you interested in such a project? I’ll email you with the details.

  8. I am not interested in becoming a growth hacker. I am busy enough running my company.

    I do want to offer my idea here. Why not do a parody video or music video on growth hacking? Many people don’t know what it is. So why don’t you make a music video where you educate, entertain and tease the viewers.

    Instead of a buy now on itunes link you can have a buy my book on amazon link.

    Keep up the good work!

  9. Person of Reason August 10, 2014 at 3:24 pm

    @Antara … check out Ryan’s marketing firm and give them an email. I’m sure he gets a lot of emails…that’s your best bet…if you can afford the fees I’m sure.

  10. Hey,
    Ryan do you know when you’ll decide or notify whoever won the gig?

  11. I’ve only just begun reading your articles… shame I should discover such an opportunity exactly 10 days post-due… I’m quite curious as to whether you’ve received a “winning” idea yet, or perhaps you’re wanting to widen the net with an extension of this offer?

    Just musing… would like to submit an idea.

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