Applying Growth Hacking to a Book (and to getting ahead)
I just put up a 5,000 word breakdown of the campaign for Growth Hacker Marketing for the New York Observer. If you haven’t read the book, but are interested in becoming a writer one day, I would encourage you to check it out. I think the book is in some ways a new model for how to develop an idea and an audience and then ultimately create a successful and lucrative product out of it. And that’s leaving out the fact that the book was satisfying and enjoyable to write. If you would like to promote your book then it is a great idea to get writing some posts and look into some marketing on social media platforms such as twitter, instagram, facebook, and many more. On instagram, you can promote your book by posting incredible pictures to entice people into buying your book and reading it’s amazing content, you may want to hire a social media expert such as Upleap.com! Hiring a professional to help you is great business sense, after all you are going to be very busy writing your book, and experts in this field can support you and help you with the social media aspects of promoting your book!
I also wanted to give a quick update on the growth hacker apprenticeship that originated on this blog and is detailed in the post. After posting it here and some promotions from people in the community over 100 people applied (something I was quite humbled by). But here’s the unfortunate part: Most of the applicants never had a shot. This is something I have seen time and time again in my career, and something I’ve tried to write about in my posts about mentorship. Most of them never had a shot because they didn’t follow directions (for instance, I said put your idea in a single paragraph 300 words max, yet many people send me enormously long emails). Among the few dozen who at least took the instructions literally, the ideas weren’t remotely related to the content of the book. But most of the entries failed on both counts–ignored the directions, and the ideas were off. You can maybe skate by being sloppy, but no one is going to forgive the latter. I think what happened is that people saw an opportunity and got so excited that they, you know, neglected to come up with a real plan for taking it. Instead they just threw energy at it, or in some cases, threw some “crazy” at it.
I would have loved to give those people a shot anyway, but I could not. That’s not how life works. I ultimately ended up working with William Wickey and he did a great job. He was reliable. He was on top of it. He brought value to the table. He took my suggestions. He made things easy for me. He was trustworthy. He made it possible for me to do something new and special for the launch. And guess what? I’ve already referred him to two potential paying gigs. I am almost certain I will pass more work to him from myself and others in the future. He did it right, and I would encourage him to write about his thinking and process because I think it could provide some lessons.
Anyway, I encourage you to check out the article and of course the book. I really appreciate everyone’s support and hope writing like this is helpful.
So I’m one of the college students who signed up for a free copy of Growth Hacker Marketing… and wow.
Guess who bought The Obstacle Is The Way? Trust Me I’m Lying? Signed up for the email list? Bought a couple packs of 4×6 index cards? Me. And I’m sure I’m sure I’m not alone.
By sending out one free book you sold me on two other ones and gained a fan that plunged head first into the Ryan Holiday-verse.
Well played Ryan (and William!)
Very awesome to hear Ryan, thank you.
I did the exact same thing. I’ve already used some of my cards during meetings at work, too!
Informative as usual. Thanks!
Was part of the $10 000 budget used to buy the gifted books? And do gifted books count towards Amazon ranking? I’m genuinely interested .
Ryan – –
There is irony in this paragraph, ” You can maybe skate by being sloppy, but no one is going to forgive the latter. I think what happened is that people saw an opportunity and go so excited.”
Just thought I’d point that out. Keep up the good work otherwise:)
i wish Wlliam all the luck of the world! Props to him for making it through the process!
This possibility that you put out there was awesome, Ryan.
Not related to growth hacking but food hacking; what do you think of Soylent, Ryan? Is it worth trying?
Growth Hacker Marketing is next on my list. I’m not sure about Trust Me, I’m Lying though…
I’ve been deeply impacted by The Obstacle is the Way as it came into my life in the moments I needed most, while traveling to the U.S. we had a problem with an engine in the air. It was crazy man, but your book was there to support me! Thanks!
P.S. I wrote a small review on it on my recent blog post. Keep inspiring us!