Growth Hacker Marketing: The Course!
The Growth Hacker Marketing experiment continues! After a bunch of requests from readers for an additional medium, I partnered with Fedora to create a multimedia course version of Growth Hacker. Fedora is a super cool company (its investors include Naval Ravikant, the Winklevoss twins, Aaron Batalion, and myself actually, through a fund) and basically they were able to take the book, combine it with videos, links, some exercises from me as well as all my original notecards from the research to create a new way to experience the book.
As far as I know, I’m the first traditionally published author to do a book this way. It’s only $20 and at my insistence, comes with an extra copy of the book in physical or digital form and other cool bonuses. It’s already doing super well (was the #2 product on Product Hunt last week) and has gotten a great response. If you already have the book, this is a great way to get something extra for yourself, a way to re-read it and share your extra copy with a friend or colleague (see…Step #3 Create Viral Sharing). There also some bulk options if you want to use it for your department or start up.
Follow along with the lessons and interact with me on this new version of Growth Hacker Marketing. Enjoy!
Cool idea Ryan! I’ll try to convince some of my marketing professors to check this out here in Finland. Let’s hope it scales!