Forget Armor

“The men in mail were somewhat of an obstacle, as the iron plates did not yield to javelins or swords; but our men, snatching up hatchets and pickaxes, hacked at their bodies and their armor as if they were as if they were battering a wall. Some beat down the unwieldy mass with pikes and forked poles, and they were left lying on the ground, without an effort to rise, like dead men.” Tacticus, The Annals

This is why efforts to be closed, protected, secure and insulated fail in a fluid marketplace. At Platea, a Persia general lay on his back weighed down by armor, impenetrable until a Spartan put a spear through the eye hole of his helmet.

You get the point. It doesn’t work.

There are too many people, they have too many resources and the speed of transactions, iterations and judgments are increasingly fast. So let go, be good and see what happens.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.