What a young person needs to take from the Yahoo/Microsoft Merger
I got some emails from kids younger than me asking what this means and what they should do. And more problematically from one of them, what my predictions were with Google and cloud computing, an office suite and dark fiber. NONE of that matters.
Google doesn’t even know and that’s the entire point. Since no school is teaching it, we need to focus on learning that:
The successful companies of the future won’t “sell” things, as much as they will solve economic problems and thus create value for the customer. Sometimes those two things are the same, but often times they aren’t.This is the key to understanding the economic future of the world, and why some companies will compete and some won’t. – Tucker
Stuff like, which stock your should buy or short, who will up ruling the internet, all that is irrelevant to us. What we should take from this is confirmation of what I wrote about last week–that when attacked, centralized organizations tend to become more centralized and thus exacerbate their own problems.
Whatever your major is, what kind of grades you get, where you plan to intern, how much traffic your blog gets or which company you have storing your data–all that is piddly, logistical, small picture stuff. What really matters is whether you understand the meta-level change: the shift between value extraction and value creation. Forget ALL the details until you firmly grasp that new paradigm. Otherwise, you’re studying lesions, instead of figuring out the disease.
You can only beat speed with more speed.
You can only beat strategy with more strategy.
You can only beat Google by being MORE Google (i.e., more open, create more value, be even better to people). – Tucker
So fooling around with predictions is fun, as long as you remember that the chances of them coming through are abysmal at best. We don’t know anything. What you can spend your time on today–as you wait for your turn for these things to matter–is learning how to attack strategy, avoid centralization, and to look to the core of things and not their meaningless dressings. Can you do that? If you can’t–or even if you sort of can–then just ignore the Yahosoft merger and focus on what counts.
I would start with:
The Pirates Dilemma–Matt Mason
All Marketers are Liars–Seth Godin
The Strategy Paradox–Michael Raynor