“The men in mail were somewhat of an obstacle, as the iron plates did not yield to javelins or swords; but our men, snatching up hatchets and pickaxes, hacked at their bodies and their armor as if they were as if they were battering a wall. Some beat down the unwieldy mass with pikes and forked poles, and they were left lying on the ground, without an effort to rise, like dead men.” Tacticus, The Annals
This is why efforts to be closed, protected, secure and insulated fail in a fluid marketplace. At Platea, a Persia general lay on his back weighed down by armor, impenetrable until a Spartan put a spear through the eye hole of his helmet.
You get the point. It doesn’t work.
There are too many people, they have too many resources and the speed of transactions, iterations and judgments are increasingly fast. So let go, be good and see what happens.