Announcing: The Obstacle Is The Way & How You Can Get Involved

This is a somewhat unusual post. It is not the full announcement for my new book, The Obstacle Is The Way: The Timeless Art of Turning Trials Into Triumph (B&N)(UK), but it may as well be.

I’m writing to ask for your help. The Obstacle Is The Way is a total departure from my previous books, which dealt with media manipulation and marketing and much closer to what we’ve been writing and thinking about together on this blog for so long. This book is one I’ve wanted to write since I was 19 years old and was first blown away by stoic philosophy and now I want it to reach as many people as possible.

In brief terms, the book is a manual for approaching the obstacles we face in life and flipping them into advantages. Steeped in philosophy and using examples of history’s greats who used the principles to overcome incredible adversity, it is a book that should become more valuable as you revisit it, using it to overcome the adversity we all face in life.

Because this book is so different from my previous efforts, I’m asking you, my readers, for help in marketing the book and seeding it in communities and outlets that would benefit from it. If you have a podcast, have a friend who does, run a big blog, or can think of an influencer who would love this book, let me know in the form below. I’m open to anything, of course, but please, let’s think in terms of ROI for its May 1 release date.

If you have ideas, suggestions or better, have access to a large audience of your own, I want to hear from you. Filling out the form below will give me an idea of how you can help with the launch. Specifically I’d love to reach groups who have dealt with adversity (12-Step groups, the military, college clubs, startup incubators, etc.) but this book will work for lots of places.

Fill out my online form.

 *Note: Don’t worry I’ll still be doing all my normal marketing stuff, including a pre-order campaign like last time. This is just a way to hear from people who might have marketing/media relationships that will help the book. To get updates about The Obstacle Is The Way, sign up for my reading newsletter

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.