“To be casual, relaxed, the person in every situation who tells everyone else not worry about it. Not the other way around–the agitator, the paranoid, the worrier or the irrational. Be the calm, not the liability.” Found in a bin of papers, dated 6/24/10
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.