Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant – W. Chan Kim (GREAT. these themes)

History of My Times – Xenophon (great. tons of great anecdotes. the translator is incredibly harsh on Xenophon for some reason)

More Sex is Safer Sex – Steven Landsburg (sort of cold and impractical)

The Good Life – Jay Mcinerney (horrible. It’s like a women’s romance novel)

The Female Brain – Louann Brizendine MD (good intro, nothing new)

Made to Stick – Dan and Chip Heath (reread)

This is the Boring Part – Ben Corman

In the Air: Who says big ideas are rare? – Malcolm Gladwell

An Alternative Approach to Marketing Rock Bands – New York Times