What I’ve Been Reading

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant – W. Chan Kim (GREAT. these themes)

History of My Times – Xenophon (great. tons of great anecdotes. the translator is incredibly harsh on Xenophon for some reason)

More Sex is Safer Sex – Steven Landsburg (sort of cold and impractical)

The Good Life – Jay Mcinerney (horrible. It’s like a women’s romance novel)

The Female Brain – Louann Brizendine MD (good intro, nothing new)

Made to Stick – Dan and Chip Heath (reread)

This is the Boring Part – Ben Corman

In the Air: Who says big ideas are rare? – Malcolm Gladwell

An Alternative Approach to Marketing Rock Bands – New York Times

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.