Trust Me I’m Lying: Official Book Trailer

I announced my book last week and told you a little bit about it. This week I get to show you something even cooler: the book trailer.

The guys at Simplifilm put this together and I think it captures the book perfectly (it’s also the only book trailer I’ve ever liked besides Tim Ferriss’s. I can’t recommend them or their work highly enough.) If you’re curious, the narrator isn’t me, it’s the wonderful Robert Bruce, whose writing is a must-subscribe. I got very lucky that he was willing to do the voice over.

If you haven’t preordered the book yet, hopefully this trailer will convince you. The materials I’m giving away for preorder actually include case studies that show exactly how to do the trading up the chain process in the trailer.

Also, IMPORTANT NOTE: I will be on Chase Jarvis LIVE on Wednesday, June 27th, 11:00am Seattle time (2 pm NYC time or 19:00 London). Definitely tune in.

Here are some quick blurbs on the book:

“Ryan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he’s run but not taken credit for, this whiz kid is the secret weapon you’ve never heard of.” —Tim Ferriss, author of the #1 New York Times bestseller The 4-Hour Workweek

“This book will make online media giants, very, very uncomfortable.”—Drew Curtis, founder

“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge.”—Tucker Max, author of the #1 New York Times bestseller I Hope They Serve Beer in Hell

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.