Trust Me I’m Lying: Official Book Trailer

June 21, 2012

I announced my book last week and told you a little bit about it. This week I get to show you something even cooler: the book trailer.

The guys at Simplifilm put this together and I think it captures the book perfectly (it’s also the only book trailer I’ve ever liked besides Tim Ferriss’s. I can’t recommend them or their work highly enough.) If you’re curious, the narrator isn’t me, it’s the wonderful Robert Bruce, whose writing is a must-subscribe. I got very lucky that he was willing to do the voice over.

If you haven’t preordered the book yet, hopefully this trailer will convince you. The materials I’m giving away for preorder actually include case studies that show exactly how to do the trading up the chain process in the trailer.

Also, IMPORTANT NOTE: I will be on Chase Jarvis LIVE on Wednesday, June 27th, 11:00am Seattle time (2 pm NYC time or 19:00 London). Definitely tune in.

Here are some quick blurbs on the book:

“Ryan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he’s run but not taken credit for, this whiz kid is the secret weapon you’ve never heard of.” —Tim Ferriss, author of the #1 New York Times bestseller The 4-Hour Workweek

“This book will make online media giants, very, very uncomfortable.”—Drew Curtis, founder

“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge.”—Tucker Max, author of the #1 New York Times bestseller I Hope They Serve Beer in Hell

Ryan Holiday

I'm a strategist for bestselling authors and billion dollar brands like American Apparel, Tucker Max and Robert Greene. My work has been used as case studies by Twitter, YouTube and Google and has been written about in AdAge, the New York Times, Gawker and Fast Company.

25 responses to Trust Me I’m Lying: Official Book Trailer

  1. Dude, really nice work on the trailer. Chris and Robert did a great job on this one. Really made me want to buy the book, which is rare for a trailer.

    Looking forward to diving more into your work.

  2. That looks amazing.

    Can’t wait to read it when it’s out.

    I could do with some of that for my website.

    Great video, by the way.

  3. So for those of us who came here because of philosophy and to read your aphorisms, is the book worth reading?

    • I think so. I wrote a lot about strategy here, this book is an example of deconstruction and mastering a system. But it’s also in the first person, in the sense that it’s about my struggle and feelings about what I do/did and what I decided to do about it.

  4. Very “V for Vendetta” vibe. Nice work.


  5. Hey Ryan,

    Awesome trailer. CAn’t wait to dig into the book.

  6. Really liked the engaging feel of the trailer. Looking forward to gifting a few copies of this book… Cheers -George

  7. Sounds dangerous. I think I want to read it!

  8. Andrew Winkler June 24, 2012 at 1:24 pm

    Great trailer, and great speaking with you last week. Truthfully, the phone call shifted a lot in my thinking. Who knew a half hour could completely give new direction to my project? Thanks again and can’t wait for the book!

  9. Hey Ryan – the book looks interesting – just curious, are you the one responsible for sending me some unmarked, unsolicited boxes of AA women’s clothing to shoot a couple years ago? I talked to your marketing people in LA, word was go ahead and shoot it and credit AA, tho I never did get a full answer – I did a few photo sessions with the stuff and my site members loved it. (I won’t spam this blog with links but google will find it – nsfw btw). Craig Morey

  10. You talking to Chase Jarvis about how everybody has to be their own Chief Marketing Officer reminded me of this post by Brian-Michael Cox:

    Earlier I tweeted: “We are in the new frontier of the music business, the old way of thinking is becoming obsolete.” And I got a couple of followers asking me to elaborate. Well, my thought process is: now the creative entities (artists, songwriters, producers, mixers, recording engineers; etc.) have more control over the music and it’s output more than ever now. The game to be in is the independent game. The traditional way of breaking artists is becoming obsolete. If you have a hit record, now you have the means to get it to the public virally. This whole game is going viral and yet the older regime of the game is still holding on the old way of thinking. People still believe that you NEED to be signed to a label when the truth is, even when you sign to a label, they are going to expect YOU to get YOU hot anyway. The first questions they’re going to ask are: “What is your twitter follwing looking like?” or “What’s your youtube following looking like?” And they don’t have an understanding of new media at all. If they did, the way that they go about breaking artists should be different. Why am I paying so much money to get my song played on the radio when the majority of people are now discovering new music online? Why am I paying so much for a video when there are artists who are gaining momentum without having to spend a 10th of what the labels spend? And finally, why am I paying so much to get the record mixed and mastered when it’s going to be reduced down to mp3 form and the compression on it is going to make sound like every other record. My point is: WE HAVE THE POWER. The creative people have the power! So let’s execute it. Stop sitting around and hoping for a label to sign you or for a producer to discover you. Get on your grind and put your music out there to the public. Sure, it’s not sexy but in order to get to the sexy you have to work and by work that means more than just making the record. Do your research, get online and find out ways to market and promote your music. Move into the new frontier of music.

  11. Let’s get real: Dishonesty is a sin against the best humanity has to offer. Especially when used to manipulate the unaware.

    It is the sort of “buzz” your trailer seems to be touting.

    To my mind, this unreality is the real danger to our society. And, since buzz is usually a lie or partial truth, it is inefficient and frequently harmful for humans. And it does have real consequences.

    Take a real example: “Buzz” makes people think that they NEED IPads.

    We do not. I am a power user. And yet, my 10-year-old laptop still satisfies my surfing and work needs. And, when I grew tired of earthquakes in CA scattering my books, I glanced at the more $800 IPod, And then purchased a $130 Kindle before donating my books to Salvation Army.

    But marketer create buzz. And they manipulate people in a way that often seems conscienceless. To get a few more dollars.

    And following the “IPod buzz” is shifting a lot of technical know-how, not to mention manufacturing jobs, to China. And, to fuel our marketing-driven cravings, we Americans no longer save. We borrow from the Chinese, who use our rapaciousness to grow their wealth, and expand their knowledge at our expense.

    That strategy will win in the long-run, since it is based on reality. We Americans, unfortunately, have fallen to hucksters who produce nothing of value. And manipulate.

    Because of this, we have a lot of people in this country believing…
    1) Global Warming is a hoax
    2) Barack Obama was not born in the US
    3) Evolution is not real
    4) That Bill Clinton had Vince Foster put to death
    5) That we found WMD in Iraq.

    This has to stop. We need to be real. Otherwise, the future looks pretty scary. And immoral (in what I am trying to keep as a secular interpretation of morality–albeit imperfectly).

    If I read the book, it will be to “inoculate” myself against media attacks. And wonder why anyone would want to teach anyone about ignoring the truth.

    • If only I’d written the book for expressly that purpose. Oh yeah…

    • Zen, Dude, you think this is new? People think Adam and Eve is a story about sin instead of free will. But why would the Caesars edit the book of Genesis? Because 3/4ths of the population were slaves, and if they knew they were born free who could enslave them? Want proof? Who is the little jew named Yeshua? They call him Jesus, Son of Zeus. Our entire religious background is caging the human population, ever wonder why was the arch of the covenant was lost forever? Because if people really read what God told Moses, without governmental manipulation of the text, they would revolt in rage! They would break their chains of bondage and actually rule their own lives.

  12. ryan, I read your book and thought is was fucking brilliant! couldn’t put it down. you should be teaching that shit at wharton, instead of some of the outdated obsolete bullshit they’re teaching the lemming. it’s a joke. can’t say enough. sad and scary at the same time. thank you so much for the incredible lesson. completed my masters in those pages.

  13. Love this. I just listened to you on preneurcast with Pete Williams and this trailer tops it off. Between you and Ferriss the bar has gone way up for book trainers.

    I’m now a fan.

  14. HTTP:// April 19, 2013 at 12:39 pm

    This is really the 3rd blog, of yours I really
    went through. Although I really love this 1, “Trust Me I

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