Selling Out

I think this ranks as one of the proudest moments in my life. That’s Hanno, slutting it up as a dog model.


If I do the math correctly, I believe that instantly makes her more popular and more accomplished than Maxie, Murphy or Buckley.


I think the most appropriate thing to do in celebration is mount a larger than life size portrait of the dog in the center of my apartment. Right near the books.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.