Links 4.9

Effective PR on a Limited Budget

(Why PR is not shooting for the NYT, it’s about smaller, targeted audiences)

The Rise of the Semantic Web

(A look at where tagging will take the internet and change its organizational structure.)

Cleaning Messy Message Boards

(The future of internet discussions)

Bringing Your Art to the Online Market

(How to create brand value from nothing)

Media Moguls Make Their Move Online

(Established players making their move with professional content on social networks)

Amazingly, all those links are Business Week articles. Which is evidence to the importance of linking relevant articles in all your original content. I clicked on a single article and ended up following a chain of something like nine straight articles–most of which I linked here.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.