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RyanHoliday.net - Meditations on strategy and life
Blog

Texas Forever: How I Found the American Dream in the Lone Star State

When we shopped for our first house, I told my girlfriend (now wife) that most of the decision was up to her. I had worked out what we could afford, but in terms of what house, where and what style, I wanted whatever she wanted.

We were coming from New York and so everything seemed bigger in Texas. A real estate agent showed us a “small” place that was “only” 1,500 square feet. We didn’t have enough stuff to fill half of that. We ended up with a two story, two bedroom with a small fenced in yard, at just under 900 square feet. It was perfect.

Except the day we moved in, she said to me, “You know, I’ve always wanted to live on a farm.”

When I moved to the South for the first time in 2011 I thought it would be a good place to write. What I could not have anticipated is how good a place it was for just about everything. I certainly could not have anticipated that just a few years later I would live on a twenty acre ranch with more animals I can confidently account for (it’s somewhere around 20 but if you include the cattle that live on the land, closer to 50).

Our house. (Photo: Ryan Holiday)

A few years ago, Tyler Cowen wrote a Time Magazine cover story about why everyone was moving to Texas. There is a bunch of data behind it, but I can lay it out pretty simply:

-It’s cheap.

-It’s beautiful.

-It’s awesome.

It’s a chance at the life.

It’s easy to say about a lot of places, I suppose. But let me tell you what they actually mean in Texas.

First, there is no state income tax in Texas. Some people know this and some don’t—few really grasp what it means practically. It means that if you make decent money and decide to move here and rent something affordable, it’s essentially free to live in Texas. If you make $150,000 a year, your state income taxes in California are roughly $12,000 per year (in NYC it’s closer to $15,000). Or, you can put a thousand bucks a month toward your rent here. If you decide to buy, property taxes are high—but what you get for the money more than makes up for it. My editor at the Observer recently tried to cajole me into coming back to New York. Our house now—which has its own lake and is 29 minutes from the airport which never has lines—costs less than the rent we were paying for our lofted studio apartment in Midtown. Are you kidding?

New sign for the front gate. Truer words never spoken. (Photo: Ryan Holiday)

Second, I’ve driven across the United States many times. I am continually shocked at how beautiful Texas is. The vastness of Texas means it has essentially every kind of climate you can think of from plains to swampland to pine forests to the coast to deserts and even some mountains (topping out at 8,750’). I could go on about the many beautiful features of Texas but I thought I would just pick one thing and it’s so unexpected: water. Barton Springs in Austin is probably one of the most amazing natural swimming pools in the world (rivaling Australia’s rock pools). There is a college campus near San Antonio that has a swimmable river in the middle of it(with its own rare species of grass at the bottom). In a place called Wimberley, there is a 120 foot deep blue hole that you can rock dive into. There’s another stream nearby called Wimberley Blue Hole and a thing called Hamilton Pools, which is one of the largest natural rock grottos on the planet. Out in the middle of nowhere, there is a park in Toyahvale that happens to have the largest spring fed pool in the world. In some random town called Luling, there’s an Old Mill turned into a swimming hole that looks like something out of Mayberry. Honestly, the only water that isn’t nice in Texas seems to be the ocean.

Third, it’s awesome. Like really awesome. In East Austin, where we used to live, we had two small pet goats. We were not the only ones. Another neighbor had them too. Oh, and apparently other people did too because one day someone found one wandering the streets—wandering the streets of the fastest growing city in the US—and gave it to us. His name is Watermelon.

Watermelon.

In Dallas, a guy named Jason Roberts created a program called Better Block Project that has become the model for urban revitalization. A friend of mine started the best hostel in Austin out of an old Victorian mansion and a month after opening, it’s fully booked almost every night. They’re building the first Wavegarden surf park in Texas and a brand new F1 racetrack sits right outside Austin. They say the state bird of Texas should be the construction crane—that’s how much it’s being built out.

There is a certain freedom and ridiculousness to Texas that I love. Sure, let’s have a 20 oz. chicken fried steak for breakfast. Sure, let’s put queso on everything and have tacos for every meal. I remember shortly after moving there, asking an employee at Cabella’s if he had any recommendations for a gun safe. “Well, son,” he said to me in complete seriousness, “m’boy moved away to college a few years ago so I reinforced the door frame and just turned the whole guest room into a gun vault. Have ya thought ‘bout doing sumthin like that?” Good God, I thought. And then, when we moved into a new house this year, it had a walk in closet turned into a gun vault.Welcome to Texas.

Some other awesome things: It’s a state with two football teams, three NBA teams, and two professional baseball teams (oh and pretty decent college and high school—including a 100,000 seat college stadium). It’s the setting for one of the greatest television shows and books of all time, Friday Night Lights. It’s one of only three states to ever be independent countries. There’s a fort in southeast Texas called La Bahia (arguably more important than the Alamo) that flew the flags of six different nations in its 294 year history. In East Austin, there is a French embassy. (Did you know the two countries almost came to blows over a pig that broke into the ambassador’s home?) Oh and my favorite, Texas is so big that the distance between its two furthermost cities Beaumont and El Paso is 26 miles more than the distance from Los Angeles to El Paso. Texas is roughly the size of France and Switzerland combined

And yet…it’s a four-hour flight to basically anywhere worth going in the United States. You can leave Texas on a 7am flight and still have a full day of work or meetings on either coast.

To me, the American Dream has always been relatively simple: The ability to live one’s life on one’s terms. That is: financially, recreationally, personally, and creatively. Texas offers that. Increasingly, America’s great cities and states make having all of that essentially impossible for the vast majority of people. They are culturally, financially or physically oppressive.

Of course, Texas is not without its flaws. Two cultural flaws are particularly odious and bear pointing out. One, the radical, delusional politics. Not because it’s a Red State—every state has the right to lean the way the population cares to (for the most part, as a liberal person I’ve never found conservatism in the South to be a bother). Instead, I’m speaking of the Jade Helm 15 variety of nutbags and the Overton Window that these views set. I’m talking about anyone who can’t see that Americans in Texas complaining about Mexican immigrants clearly doesn’t understand enough history to deserve the right to an opinion. The second cultural problem is a certain breed of NIMBY-esque hipsters—particularly in Austin—who constantly complain about the other Americans who dare to like their city enough to move here. In fact, I can already hear them complaining that I wrote this piece. Last week I shot a jack rabbit off my front porch, skinned and ate it. I’ve earned my stripes. I’m not the enemy.

But these are minority viewpoints and they’ll work themselves out. I’ve always found the South to be almost disconcertingly welcoming. It’s that they people seem to generally want you to live there, they’d like you to be a part of their community. Diversity—an essential ingredient to a happy life—has always been more tangible to me here than East or West, and not only by race but by occupation, lifestyle and beliefs.

screenshot-instagram.com 2015-08-31 11-23-00

This too is part of the dream. This too is part of the rich life. Along with millions of other people, I found it and fallen in love with it here.

So I’m not saying everyone should move to Texas, but you should move to Texas.

This post appeared originally on the New York Observer.

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October 27, 2015by Ryan Holiday
Blog

Seeing Opportunities Where Others See Obstacles

(from my poster with Joey Roth)

The story of Ulysses S. Grant at Vicksburg is the story of a central truth of history: that strength often becomes a weakness and weakness can be transformed into strength. The great strategist Saul Alinsky believed that if you “push a negative hard enough and deep enough it will break through into its counterside.” Every negative has its positive. And conversely, every positive–every advantage you think you have–has its negative.

Grant spent months trying to take Vicksburg, which looked down from its protected perch high on the cliffs of the Mississippi, strangling the most important river in the country. He tried attacking head-on and was repeatedly repulsed. He spent months digging a new canal that would change the course of the river. He blew the levees upstream and literally tried to float boats down into the city over flooded land.

None of it worked. But Grant refused to be rattled, refused to rush or cease. His next move ran contrary to nearly all conventional military theory. He decided to run his boats and men past the gun batteries guarding the river—a considerable risk, because once down, they couldn’t come back up. Despite an unprecedented nighttime firefight, nearly all the boats made the run unharmed. A few days later, Grant crossed the river about thirty miles downstream.

The enemy thought he’d given up. You have to ‘catch the rabbit’ before you eat it, Vicksburg’s newspaper taunted him. Lincoln had a replacement ready and primed to take over.

In fact, Grant had a bold plan: Leaving most of their supplies behind, his troops would live off the land and make their way up the river, heading east to take the state’s capitol in Jackson (which had been supplying the city), and only then circle back west towards Vicksburg, hitting it from the other side.

Finally, he laid in for a siege. On July 4th, 1863, Grant ate his dinner inside the city. He had caught the rabbit.

It seems obvious and clear in retrospect. By looping around the fortress and attacking from the rear, he pinned them inside their own walls. With a simple change–and an enormous gamble–he turned their impenetrable advantage into a prison of their own making.

That’s how it works–in war and in life.

It’s something I’ve talked a lot about with my friend, the designer Joey Roth. Why is it that entrenched players, with all their resources, can’t seem to innovate? Why do outsiders seem to respond better to disruption and changes? How does one learn to spot transformative opportunities?

At its core, Stoicism discerns from the things we can control from the things we cannot. Ego on the other hand, is incapable of making this distinction. It deludes us, it lies, it makes us soft and vulnerable. It takes for granted the protections of a fortress and refuses to see how the tables might be turned. On the other hand, the strategist–the stoic–allows us to see obstacles not as impediments, but as opportunities that guide our efforts.

As Joey put it when we were collaborating on a poster about this very idea:

When the competition is established, dug in and secure, it looks like an insurmountable obstacle, but in fact gives you freedom maneuver. This mirrors the agility of a startup vs. an entrenched player, or the beginner’s unencumbered approach beating the expert’s finely tuned but rigid technique. It’s also a reminder to stay flexible as you advance in your work and develop processes and expectations.

Being outnumbered, coming from behind, being low on funds, these don’t have to be disadvantages. They can be gifts. Assets that make us less likely to waste our time, our energy, or potentially even our lives in a failed frontal assault on whatever it is that we happen to face. “Obstacles” force us to be creative, to find workarounds, to sublimate the ego and do anything to win besides challenging our enemy where they are strongest.

In fact, having the advantage of size or strength or power is often the birthing ground for true and fatal weakness. The inertia of success makes it much harder to truly develop good technique. People or companies who have that size advantage never really have to learn the process when they’ve been able to coast on brute force. And that works for them . . . until it doesn’t.

At Vicksburg, Grant learned two things. First, persistence and pertinacity were incredible assets and probably his main assets as a leader. Second, as often is the result from such dedication, in exhausting all the other traditional options, he’d been forced to try something new. That option—cutting loose from his supply trains and living off the spoils of hostile territory—was a previously untested strategy that the North could now use to slowly deplete the South of its resources and will to fight.

In persistence, he’d not only broken through. In trying it all the wrong ways, Grant discovered a totally new way—the way that would eventually win the war.

In our lives, we can apply the same lesson–and ideally, not at such a high and violent cost. We can learn from our obstacles, and they can show us the way. We can remind ourselves to see the counterside to every negative (as well as every positive.). And understand that it’s our obligation to push through.

All it takes is mobility, creativity and a little bit of risk.

This post originally appeared on Thought Catalog. 

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September 28, 2015by Ryan Holiday
Blog

All My Writing for 2015 So Far

It’s been a busy first half 2015. In case you don’t follow me everywhere (twitter is best for articles), I wanted to put together a quick roundup of all the writing I’ve done so far.

 

THOUGHT CATALOG

Amor Fati: Learning To Love And Accept Everything That Happens

If You Do This, You’re A Monster

Here’s Your Productivity Hack: Go The F*ck To Sleep

Shut Up When They’re Talking To You: Always Say Less Than Necessary

I Just Turned 28: Here’s What I’ve Learned In Another Year

Tell Me Who You Spend Time With, And I Will Tell You Who You Are

Anything Can Have Meaning If It Changes You For The Better

Things This Dropout Actually Learned In College

How To Learn The Art Of Speed Reading

Why I Run

24 Fiction Books That Can Change Your Life

9 Short Quotes That Changed My Life And Why

30 Things People (You) Need To Stop Doing Right Now

3 Questions You Need To Answer Before You’ll Have The Life You Want

This Is What Email Overload Looks Like

Man Drowning In Email Before Honeymoon Pens Epic Autoresponse

Three Positive Habits To Practice Every Single Day

24 Things That Only Writers Know (From Writers)

5 Documentaries You HAVE To Watch

33 Ways To Be An Insanely Productive, Happy Balanced Person

5 Life Lessons I’ve Learned From My Pet Goats

6 Reasons Your Book Will Fail

A Writer’s Routine

How To Be A Public Speaker — Or, The Art Of The Keynote Address

 

NEW YORK OBSERVER

Is Gawker Destroying Itself From The Inside? Let’s Hope So.

I’m a Millennial and I Don’t Understand My Peers—Not Even a Little Bit

Why Ta-Nehisi Coates’s ‘Between The World and Me’ Is Not the Masterpiece We Hoped For

I’ll Miss Working With reddit’s Victoria Taylor

An Interview With the 16-Year-Old Media Manipulator Who Deceived The New York Times

Exclusive Interview: Meet Maddox, Owner of the Internet’s ‘Best Page in the Universe’

How Much Do I Love T-Mobile? You Don’t Want to Know

Here’s the Real Solution to Millennial Angst

Meet the Journalist Who Fooled Millions About Chocolate and Weight Loss

EXCLUSIVE: Behind the Facebook Prank That Gamed Reddit And Reached 1M Pageviews

EXCLUSIVE: ‘Digital Darth Vader’ Charles C. Johnson On Manipulating Politics and Media

5 Subreddits That Will Make Your Life Better

7 People Who Overcame Huge Obstacles to Become Famous

The Surprising Value of Negative Thinking

Journalism’s Biggest Problem Is Not What You’d Expect—And It’s Entirely Fixable

Things Heavy Metal Taught Me About Life

The 7 Strategies That Helped Me Write 3 Books in 3 Years

The Shame of Our Public Shamings

An Annotated Interview: The Superficiality Behind Viral Nova

A Guide to Stoicism, From One of NYC’s Greatest Stoics

The Perfect Spouse Is the Best Life Hack No One Told You About

The Hypocritical Degradation of Brian Williams

EXCLUSIVE: How This Left-Wing Activist Manipulates the Media to Spread His Message

I Discovered a Billion-Dollar Business, and All I Got Was This Free Self-Help Book

EXCLUSIVE: How This Man Got the Media to Fall for ShipYourEnemiesGlitter Stunt

Intentional Insanity: The Occupational Hazard of Writing Online for a Living

 

ART OF MANLINESS

36 Books Every Young and Wildly Ambitious Man Should Read

 

99U

How to Get More People to Actually See Your Work

Marginalia, the Anti-Library, and Other Ways to Master the Lost Art of Reading

BUSINESS INSIDER

‘The Canvas Strategy’ is the fastest way to become indispensable at work

 

 

THE NEXT WEB

The single worst marketing decision you can make

 

VOICE AND EXIT

Everyday Philosophy: How to Turn Trials Into Triumphs

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July 27, 2015by Ryan Holiday
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