As part of the launch of Courage is Calling, I wrote this piece for Inc. 

All of my biggest mistakes in business have been things my wife warned against.

So you might be surprised to learn that the idea to drop our life savings into a small-town book store shortly after our second child was born actually came from her — not from the writer in the family. As we sat at a café in Bastrop, Texas, looking across Main Street at an empty historic storefront, I was skeptical. But she was right. Even the pandemic, which forced us to sit unopened for nearly 12 months at great expense, hasn’t proved her wrong.

For most of my life as an author and entre­preneur, my work has been digital. Close to half of the sales of my books are audiobooks and e-books — and the vast majority of all sales come through a certain trillion-dollar e-commerce behemoth. Most of the advertising campaigns I’ve designed appeared online. The startups I’ve invested in, the businesses I’ve created — all primarily digital.

With digital comes the opportunity, and seemingly the obligation, to pursue scale. A live event with 500 people is a huge success. An online video with 500 views is an embarrassing failure. Back in 2009, I started an email list to recommend books to people. This month, it will go out to more than 200,000 subscribers — and that’s relatively small compared with email lists such as Morning Brew or theSkimm, which hit millions of inboxes daily. Each morning I put out a podcast episode for my site Daily Stoic, which has now reached 50 million downloads and will do revenues in the mid-six figures this year…without having to leave my house.

The decision to open an actual bookstore in a town of 9,000 people, then, resulted in culture shock, as well as sticker shock and every other kind of shock. Running an email list is close to free. The expense of a podcast measures, after the purchase of a decent microphone, in the tens of dollars in monthly hosting fees. But a brick-and-mortar business is precisely the opposite. The total cost of opening The Painted Porch, from the building to the shelves to the inventory to the trademark work, will easily surpass $1 million. And, as any small-business owner can tell you — especially a small-business owner who survived Texas’s calamitous winter storm in February 2021 — costs are never frozen in place.

So you might think I am going to warn against the folly of brick and mortar. On the contrary. I have learned a lot of lessons worth sharing by doing this. It has been a chance to apply business and marketing thinking to a different scale of problems.

For one thing, as satisfying as it is to reach large numbers of people through the enormous scale of the internet, there is even more satisfaction in doing something in real life, for real people.

Online, your customers are little blips on a screen (if they are even your customers and not just “traffic” that gets sold to advertisers). In a shop, you’re dealing with people. People who get upset if asked to wear a mask during a pandemic. People who accuse you of being a liberal if you display Michelle Obama’s book. But also people who just need a place to sit down for a minute. A kid sprinting into the store and making a beeline for one of the books you grew up loving as a child. A customer who recommends a book to another customer, and you watch a friendship emerge as they check out and go have lunch together. A few weeks ago, a father came in to buy a few books he wanted to leave to his children, as he was dying of cancer.

When we first decided to do this, I bought a course from a bookstore consultant. One of the first things that surprised me was being told that the average indie bookstore carries more than 10,000 titles. Ten thousand! As far as I could tell, it’s basically an unques­tioned assumption in the business. Not only did this strike me as expensive, but it also struck me as related to the biggest problems bookstores have, according to the con­sultant: hiring and managing employees. With 10,000 titles, you need an inventory manager. You need cashiers and sales associates. You need a place to store all those books. You need to constantly order and reorder books. You have to stay on top of every­thing new and popular coming out.

The first decision we made was to go in the exact opposite direction. At the Painted Porch, we carry roughly 600 titles. The vast majority of them are not new, but rather the so-called perennial sellers of the backlist. I have personally read nearly all of them. I also have room to put them all face out on the shelf. Do people sometimes come in and ask about titles we don’t have? Yes, and we can special order those books for them. But, more important, we can personally vouch for the volumes we do carry.

My thinking is simple: If people want a specific book, they’ll buy it on Amazon. They come to a bookstore to discover new books, to experience being in a bookstore. Amazon carries some 48 million titles. Barnes & Noble’s New York City flagship has four miles of shelving. Those com­panies get price breaks from publishers and can pass some of those savings on to customers. I can’t compete with any of that. But I can beat those companies at curation.

Having a physical space, I have found, is also a key efficiency. Having an office upstairs saves me the cost of my old office in Austin — and saves me time, the most valuable resource, on my commute. Having a beautiful space where I can host events, or make videos for the Daily Stoic YouTube channel, or shoot photos for the Daily Dad Instagram channel, is hugely beneficial. That I’m also selling books in the same space is extra.

Before we opened the store, I was in Bucharest, Romania, for a talk. My host took me into a local bookstore that had an enormous globe hanging from the ceiling. I watched as customer after customer came in to take pictures beneath it, before checking out with books. I recalled a particularly cool floor-to-ceiling tower of books about Abraham Lincoln in the museum attached to Ford’s Theatre in Washington, D.C. Back home, I decided to surround an old, broken fireplace in our building with a tower of books. It took more than 2,000 volumes, 4,000 nails, and many gallons of glue to build this 20-foot spectacle. And now, almost every customer who comes in takes a picture of it. Some come in specifically because they heard about it.

The irony is not lost on me that the attraction of a physical space is the ability to take a picture that you can share on social media. But it’s also a focusing device for me. The Painted Porch can succeed not despite its having a physical store­front, but because of it. If all people cared about was price, they’d buy online. If they want to do something cool on a weekend, they come by.

From the moment my wife suggested we open a small-town bookstore, everything has taken longer and been harder than we expected. Besides the ongoing pandemic, we’ve had to deal with that freak winter storm and a $40,000 air conditioner replacement. But we grow from committing to crazy things and then adapting before they over­whelm us. I won’t say that the challenges helped our marriage — but we’re still standing, and that says something.

On the window of our shop, we have written in large letters: “Good things happen in bookstores.” I have repeatedly been reminded of this fact since we opened. I might even expand it: Good things happen in small businesses.

P.S. I would love it if you came and visited us at The Painted Porch. You can also support the store by picking up some books online. We have signed copies of all of my books, including Courage is Calling, The Obstacle is the Way, Ego is the Enemy, and Stillness is the Key. If you buy from those links, your books will be shipped from us here in Bastrop, Texas!

We’re afraid.

We know what we want to do, what we could do, what we should do. 

It’s an idea for a new business. It’s dropping out of college. It’s telling someone how we feel. It’s trying something radically different. 

But something gets in the way. The voice in our head. The voice of others inside our head. People tell us that our idea is crazy, that the odds are slim, that people like us do things like this, not like that. 

Oh, what this costs us. “Apprehension, uncertainty, waiting, expectation, fear of surprise, do a patient more harm than any exertion,” Florence Nightingale, a woman who resisted her calling for a good chunk of the first thirty years of her life, once wrote. Yet these pedestrian but powerful fears—they keep so many of us from our destiny. They give us a million reasons why. Or why not. 

But it must be said that greatness is impossible without taking the risk, without leaping into uncertainty, without overcoming fear. Name one good thing that did not require at least a few hard seconds of bravery. If we wish to be great, if we wish to realize our potential, we must learn how to conquer fear, or at least rise above it in the moments that matter. So here, adapted from my just-released book Courage is Calling: Fortune Favors The Brave, are 15 ways to do just that…and to hopefully get a little closer to reaching your potential. 

Defeat Fear With Logic

In sobriety circles they use the acronym F.E.A.R. “False Evidence Appearing Real.” That’s what fear is. False impressions that feel real. We must break fear down logically. Go to the root of it. Explain it. Tell yourself: It’s just money. It’s just a bad article. It’s just a meeting with people yelling at one another. Is that something you need to be afraid of? “There are more things,” Seneca wrote, “likely to frighten us than there are to crush us; we suffer more often in imagination than in reality.” Break it down. Really look at the facts. Investigate. Only then can we really see.

Block Out Other People’s Opinions 

Almost everything new, everything impressive, everything right, was done over the loud objections of the status quo. Most of what is beloved now was looked down on at the time of its creation or adoption by people who now pretend that never happened. When I talked to the rapper Logic on the Daily Stoic podcast, he talked about how every time he puts out a new album, the haters come out in droves. When he put out his first album, they wanted the sound and style of his mixtapes. When he put out his second album, they wanted the sound and style of his first album. When he put out his third album, they wanted the sound and style of his second album. And on and on. This is how it goes. This is how it has always gone. Some two thousand years, Cicero wrote about the haters, the gossipers, the side-line commentators. “Let other people worry over what they will say about you,” he said. “They will say it in any case.” Don’t value the opinion of faceless, unaccountable strangers above your own considered judgment.

Question Your Extrapolations

In Courage is Calling, I tell the story of Ulysses S. Grant early in his military career on a long journey across East Texas. It was just him and one other man crossing creeks and rivers in hostile territory filled with thick scrub bush and rattlesnakes and “the most unearthly howling of wolves.” Grant wanted to turn back and prayed that his companion would suggest it. The other officer, a little more weathered and experienced than Grant, smiled and pushed on. “Grant, how many wolves do you think are in that pack?” he asked. Not wanting to seem stupid or a coward, Grant tried to casually underestimate the threat that terrified him. “Oh, about twenty,” he said with nonchalance that betrayed his racing heart. Suddenly, Grant and the officer came upon the source of the sound. There, resting comfortably, with mischievous confidence, were just two wolves. So unnerved by a danger with which he was unfamiliar, it had never occurred to him to question the racing of his heart or the extrapolations of his mind. The night is dark and full of terrors. We face many enemies in life. But you have to understand: They are not nearly as formi- dable as your mind makes you think.

Define Your Fears

What we fear, we do not exactly know. We never actually define what so worries us. Our fears are not concrete, they are shadows, illusions, refractions. The entrepreneur and writer Tim Ferriss has spoken of the exercise of “fear setting”—of defining and articulating the nightmares, anxieties, and doubts that hold us back. Indeed, the ancient roots of this practice go back at least to the Stoics. Seneca wrote about premeditatio malorum, the deliberate meditation on the evils that we might encounter. Vague fear is sufficient to deter us; the more it is explored, the less power it has over us.

Focus On The Other Side Of Fear

Don’t worry about whether things will be hard. Because they will be. Instead, focus on the fact that these things will help you. This is why you needn’t fear them. Our bruises and scars become armor. Our struggles become experience. They make us better. They prepared us for this moment, just as this moment will prepare us for one that lies ahead. They are the flavoring that makes victory taste so sweet. If it were easy, everyone would do it. If everyone did it, how valuable would it be? The whole point is that it’s hard. The risk is a feature, not a bug. Nec aspera terrent. Don’t be frightened by difficulties. Be like the athlete, knowing what a hard workout gives you: stronger muscles.

Find Your Agency

Fear determines what is or isn’t possible. If you think something is too scary, it’s too scary for you. If you don’t think you have any power…you don’t. If you aren’t the captain of your fate…then fate is the captain of you. We go through life in two ways. We either choose that we have the ability to change our situation, or that we are at the mercy of the situations in which we find ourselves. We can rely on luck…or cause and effect. It’s said that in the midst of adversity, there’s two types of people. There’s the type who asks, What’s going to happen to me? And then there’s the type who asks, What action am I going to take? Or as General James Mattis often reminded his troops: “Never think that you are impotent. Choose how you respond.”

Fear What You Won’t Become

All growth is a leap in the dark. If you’re afraid of that, you’ll never do anything worthwhile. If you take counsel of your fears, you’ll never take that step, make that leap. There’s no way around it—there is no progress without risk. If fear is to be a driving force in your life, fear what you’ll miss. Fear what happens if you don’t act. Fear what they’ll think of you, what you’ll think of yourself, down the road, for having dared so little. Think of what you’re leaving on the table. Think of the terrifying costs of playing small.

Take Heart From This Tradition

People who walked over land bridges to new continents, who rebuilt after fires, who cinched on armor and ran into battle, who demanded inalienable rights from their governments, who stared down mobs, who stole away from slavery or lack of op- portunity in the dead of night, who explored the frontiers of science—those people, eventually, indirectly and directly cre- ated you. Their blood surges through your veins. Their DNA is infused in yours. You come from fighters and survivors. You come from people who squared up against fate, took her punches, threw their best shot. They failed, they made mistakes, they were knocked down, but they survived. They survived long enough to put in motion the events that carry us forward today. When we are afraid, we can look up at those who came before us.

Replace Fear With Confidence

“Know-how is a help,” opens the Army Life handbook that the U.S. Army brass handed to each of its millions of soldiers in the Second World War. Although fear can be defined and explained away, it’s more effective to replace it. With what? Competence. With training. With tasks. With a job that needs to be done. Training is not just something that athletes and soldiers do. It is the key to overcoming fear in any and all situations. Confidence is a simple matter of knowing your shit.  As Epictetus says, the goal when we experience adversity is to be able to say, “This is what I’ve trained for, for this is my discipline.” What we are familiar with, we can manage. Danger can be mitigated by experience and by good training. Fear leads to aversion. Aversion to cowardice. Repetition leads to confidence. Confidence creates the opportunity for courage.

Start Small

The French speak of petites actions— those first small steps, the builders of momentum, the little things that add up. We would do well to think of that concept when we feel afraid or when we despair in the face of an enormous problem. We don’t need to lead a grand charge. Put aside thoughts of some death-defying gesture. Sometimes the best place to start is somewhere small. “Never lose an opportunity of urging a practical beginning, however small,” Florence Nightingale said, “for it is wonderful how often in such matters the mustard-seed germinates and roots itself.” Eliminate one problem. Move things one iota. Write one sentence. Send one letter. Make a spark. We can figure out what’s next after that.

Just Do. Just Go

How do you get over the fear? All the reasons not to do whatever it is you’re thinking about setting out to do? In the words of the decorated Navy SEAL Jocko Willink, to get over fear, you go. You just do. You leap into the dark. It is the only way. Because if you don’t, what looms? Failure. Regret. Shame. A lost opportunity. Any hope of moving forward. Fear wants you to spend the day in deliberation, courage knows you have to get on with it, you have to get going. “In matters like this,” de Gaulle once explained to some reticent members of his administration, “one must move or die. I have chosen to move; that does not exclude the possibility of also dying.” No one can guarantee safe passage in life, nothing precludes the possibility of failing or dying. But if you don’t go? Well, you ensure failure and suffer a different kind of death. Later, you’re going to wish you did something. We always do. Which means, right now, you gotta go.

Make Courage A Habit

There is that clichéd bit of advice: Do one thing each day that scares you. As it happens, it’s not bad. How do you expect to do the big things that scare you—that scare others—if you haven’t prac- ticed them? How can you trust that you’ll step forward when the stakes are high when you regularly don’t do that even when the stakes are low? So we must test ourselves. We seek out challenges. “Always do what you are afraid to do,” Ralph Waldo Emerson said. Or as William James wrote, we want to “make our nervous system our ally instead of our enemy.” We must make courage a habit. 

Associate with Brave People

When another country called on Sparta for military help, the Spartans wouldn’t send their army. They sent one Spartan commander. This was all it took. Because courage, like fear, is contagious. One person who knows what they are doing, who isn’t afraid, who has a plan is enough to reinforce an outnumbered army, to buck up a broken system, to calm chaos where it has taken root. And so a single Spartan was all their allies needed. So it goes for you. Courage is contagious. Who are you catching it from? Like a virus, courage spreads by contact. It spreads through the air. So get yourself in the vicinity of that person who exudes it. Let their excess strength shed onto you. 

Love Arms Us Against Fear 

It is almost too perfect that the root word of “courage” means “heart.” James Stockdale and his fellow POWs would signal back and forth to one another the letters U and S. What did it mean? United States? No: Unity over Self. They would say that to one another when they were lonely, when they were pulled away to be tortured, and when they sat in the cells beating themselves up for what they might have said under torture. What unified whole are you a part of? What is the love that’s powering you? Who are you brave for? Country? Cause? Comrade? Family? That’s the flip side of what about me. That’s how we rise above our limits.

Ask For Help

Sometimes that’s the strongest and bravest thing to do. “Don’t be ashamed to need help,” Marcus Aurelius wrote. “Like a soldier storming a wall, you have a mission to accomplish. And if you’ve been wounded and you need a comrade to pull you up? So what?” Exactly. So what? It’s okay to need a helping hand. To need reassurance, a favor, forgiveness, whatever. Need therapy? Go! Need to start over? Okay! Need to steady yourself on someone’s shoulder? Of course! We’re in this mission together. We’re comrades. Ask for help. It’s not just brave, it’s the right thing to do.

—

Whatever it is you are trying to do, whoever it is you dream of becoming—there will be so many reasons why this will feel like the wrong thing to do. There will be incredible pressure to put these thoughts, these dreams, this need, out of our mind. That’s what Florence Nightingale went through. For 30 years, her family, society, pressured her into deferring, ignoring her calling. How many lives did that cost? How wrong did they turn out to be? Depending on where we are and what we seek to do, the resistance we face may be simple incentives . . . or outright violence.

Fear will make itself felt. It always does.

Will you let it prevent you from answering the call? Will you leave the phone ringing?

Or will you inch yourself closer and closer, will you steel yourself, prepare yourself, until you’re ready to do what you were put here to do?

As of yesterday, my newest book, Courage Is Calling: Fortune Favors The Brave is available everywhere books are sold! I am so proud of this book—if fear is killing your potential, I know this book will help you answer the call to do what you are meant to do. That’s what many of the early reviews of the book have said. General Jim Mattis said it’s “a superb handbook for crafting a purposeful life.” The great Shadi Bartsch called it a “clarion call to act on your convictions.”

If you have enjoyed my writing, if you have gotten anything out of my writing, I’m confident in telling you that you will love Courage is Calling. I believe it’s my best book yet. We are still offering bonuses to everyone who orders over in the Daily Stoic store. 

Yesterday, I announced on Instagram that my newest book, Courage is Calling: Fortune Favors The Brave, is available for preorder. It will be my 12th book in 10 years, and so there were a bunch of comments from people who wondered how I was able to get another one done so quickly. 

How do you write books faster than I read them? 

What’s your secret to writing so many books? 

The answer is that I have a system, a process that helps me be productive. It’s not my system exactly, as I’ve taken many strategies from the greatest writers to ever do it. Although I talk about the creative process at length in my book Perennial Seller (which for some reason is currently $1.99 everywhere you get your ebooks), I thought I would detail some of my rules that I follow as a writer. I think they can help anyone be more productive. 

[1] Read. Read. Read. 

A book is made of books. “The greatest part of a writer’s time is spent in reading; a man will turn over half a library to make one book,” Samuel Johnson said. As I was putting together the bibliography for Courage, I counted something like 300 books I was directly sourcing from. 

[2] Always be researching

The bulk of the work is researching—collecting stories, anecdotes, and data to marshal your argument. The writing is stringing those pieces together. I’ve found stuff I’ve used in in-flight magazines, discovered snippets on social media, even heard things mentioned on TV. As Shelby Foote put it in an interview with The Paris Review: “I can’t begin to tell you the things I discovered while I was looking for something else.”

[3] Put good advice where you work

Print and put a couple of important quotes up on the wall to help guide you (either generally, or for a specific project). When I was working on Ego is the Enemy, I had this quote from Machiavelli on the wall to inspire its style and ethos: “I have not adorned this work with fine phrases, with swelling, pompous words, or with any of those blandishments or external ornaments with which many set forth and decorate their matter. For I have chosen either that nothing at all should bring it honor or that the variety of its material and the gravity of its subject matter alone should make it welcome.” I have another quote that I put up for this book from Martha Graham: “Never be afraid of the material. The material knows when you’re frightened and will not help.”

[4] Make commitments

I turn in a book proposal for my next book before my latest one comes out. When I have a commitment that I know I have to meet, Resistance doesn’t have the time or space to creep in. Right now I am on a book year path for the next four years. It keeps me honest and keeps me working. Meet deadline, or death. 

[5] Work with great people

Success requires greater investment in the creative process. Pay for professional help. There’s that saying: if you think pros are expensive, try hiring an amateur. 

[6] Have something to say

“To have something to say,” Schopenhauer said, “by itself is virtually a sufficient condition for good style.”

[7] Have a model in mind

Thucydides had Herodotus. Gibbon had Thucydides. Shelby Foote had Gibbon. Every playwright since Shakespeare has had Shakespeare. Everyone has a master to learn from. For me, it’s been Robert Greene

[8] Know where you’re going

You don’t “find the book as you write.” You have to do the hard work of solving the problem first. You have to figure out the best route, too. One of the best pieces of writing advice I ever got was to–before I started the process–articulate the idea in one sentence, one paragraph and one page. This crystallizes the idea for you and guides you—Nassim Taleb wrote in Antifragile that every sentence in the book was a “derivation, an application or an interpretation of the short maxim” he opened with. 

[9] Focus on What You Control

As Epictetus says, there’s some stuff that’s up to us, some stuff that’s not. The work is up to you. Everything else is not. If you’re in this for external rewards, god help you. A Confederacy of Dunces was rejected by publishers. After the author’s suicide, it won the Pulitzer. People don’t know shit. YOU know. So love it while you’re doing it. Success can only be extra.

[10] Embrace draw-down periods

You need what the strategist and theorist John Boyd called the “draw-down period.” Take a break right before you start. To think, to reflect, to let things settle. I started Courage is Calling on my birthday, but not before I took an extended period of just thinking. 

[11] Listen to the same song on repeat

I’ve found that picking one song—usually something I am not proud to say I am listening to—and listening to it on repeat, over and over and over again is the best way to get into a rhythm and flow. It not only shuts out outside noise but also parts of my conscious mind I don’t need to hear from while I’m writing. 

[12] Make little progress each day

One of the best rules I’ve heard as a writer is that the way to write a book is by producing “two crappy pages a day.” It’s by carving out a small win each and every day—getting words on the page—that a book is created. Hemingway once said that “the first draft of anything is shit,” and he’s right (I actually have that on my wall as a reminder). 

[13] Don’t let the tools distract you 

Great artists work. Mediocre artists talk a lot about tools. Software does not make you a better writer. If classics were created with quill and ink, you’ll probably be fine with a Word Document. Or a blank piece of paper. Don’t let technology distract you. Helen Simpson has “Faire et se taire” from Flaubert on a Post-it near her desk, which she translates as “Shut up and get on with it.”

[14] Get some strenuous exercise every day

I can’t tell you how many times I’ve thought of a great line or solved an intractable writing problem while running or swimming. Exercise is also an easy win every day. Writing can go poorly, but going on a run always goes well. 

[15] Write about the things you’re afraid to talk about.

James Altucher has a great rule that I have stolen: write what you’re afraid to say. If your stuff isn’t scaring you, you’re not pushing yourself enough. 

[16] Journal every morning

Each morning, I journal in three small notebooks. The whole ritual takes 15 minutes and by the time I am finished, I am centered, I am calm and most importantly, I am primed to do my actual writing.

[17] Don’t talk about the book (as much as you can help it)

Don’t talk about projects until you’re finished. Save that carrot for the end. Talking and doing fight for the same resources. 

[18] Stop on the “wet edge”

Hemingway advised fellow writer Thomas Wolfe “to break off work when you ‘are going good.’—Then you can rest easily and on the next day easily resume.” Brian Koppelman has referred to this as stopping on “wet edge.” It staves off the despair the next day.

[19] Make something that does a job

My editor Niki Papadopoulos once told me, “It’s not what a book is. It’s what a book does.” This is why musicians follow the “car test” (how does the song sound in a car driving down the highway). It’s just about whether you like it…but about what it does for the people buying it. 

[20] Cut out the jargon

This was Ogilvy’s rule: “Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.” The other one I like is: “Never use two words where one will do.”  

[21] Talk it out

When you get stuck, talk the ideas through with someone you trust. As Seth Godin observed, “no one ever gets talker’s block.”

[22] It’s OK that it’s hard

Thomas Mann described a writer as “someone to whom writing does not come easy,” he was putting it lightly. Walker Percy said “that writing is like suffering from a terrible disease for a certain period of time. Then when you finish you get well again.” That’s why there is the old saying: Painters like painting. Writers like having written.

[23] Remember … it’s all material

As Vivian Gornick explains, “What happened to the writer is not what matters; what matters is the large sense that the writer is able to make of what happened.”

If all you do after reading this is start asking more often, “How can I use this to my advantage?”—your creative output will not only get better, your life will too.

I hope some of these help you become more productive, and if you want to really take your creative process to the next level, I do recommend my book Perennial Seller. As I said up top, the ebook is currently $1.99—I don’t know if it will ever be cheaper than that. 

And if you have gotten anything out of my writing over the years, I’d love for you to consider picking up my new book, Courage is Calling: Fortune Favors the Brave. I’m confident it’s one of my best and I think the blurbs and early reviews already hint that it is. Academy Award Winning Actor Matthew McConaghey called the book an “urgent call to arms for each and all of us.” General Jim Mattis called it “a superb handbook for crafting a purposeful life.” And Classics Professor Shadi Bartsch wrote that it’s “a heartfelt and passionate book.”

To make it worth your while, we’ve put together a bunch of cool preorder bonuses—among them is something I’ve never given away: a signed and numbered page from the original manuscript of the book. You can learn more about those and how to receive them over at dailystoic.com/preorder