Announcing: Ego Is The Enemy & How You Can Get Involved

April 13, 2016 — 20 Comments

This is a somewhat unusual post. It is not the full announcement for my next book, Ego Is The Enemy (B&N)(UK), but is the first time I’m talking about it.

Ego Is The Enemy takes the thinking in The Obstacle Is The Way, and applies it to our greatest internal obstacle—our own ego. If The Obstacle Is The Way was a philosophical approach to dealing with the difficulties we face in life, Ego Is The Enemy is a philosophical exploration of difficulties we create for ourselves in life. Early in our careers, ego impedes learning and the cultivation of talent. With success, ego can blind us to our faults and sow future problems. In failure, ego magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.

The book draws on a vast array of stories and examples, from literature to philosophy to history. Using the stories of people like William T. Sherman, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, all of whom reached the highest levels of power and success by conquering their own egos. It also tells a bit of my own story over the last two years, and the disastrous effects of ego on the companies I’ve helped build as well as in my own personal life.

Thanks to your support, my last book was incredibly well received, it even unexpectedly found a strong footing with professional athletes. It couldn’t have happened without you. As I did last time, I wanted to reach out to you, my readers, for help and ideas in introducing this book to communities and potential audiences. If you have a podcast, have a friend who does, run a big blog, or can think of an influencer who would love this book, let me know in the form below. I’m open to anything, of course, but please, let’s think in terms of ROI for its June 14 release date.

If you have ideas, suggestions or better, have access to a large audience of your own, might want to order in bulk in exchange for speaking or consulting, or want to cover the book, I want to hear from you. Filling out the form below will give me an idea of how you can help with the launch.

Fill out my online form.

*Note: Don’t worry, I’ll still be doing all my normal marketing stuff, including a pre-order campaign like last time. This is just a way to hear from people who might have marketing/media relationships that will help the book. To get updates about Ego Is The Enemy, sign up for my reading newsletter.



Ryan Holiday

I'm a strategist for bestselling authors and billion dollar brands like American Apparel, Tucker Max and Robert Greene. My work has been used as case studies by Twitter, YouTube and Google and has been written about in AdAge, the New York Times, Gawker and Fast Company.

20 responses to Announcing: Ego Is The Enemy & How You Can Get Involved

  1. Really looking forward to the new book. Can’t wait!

  2. Congratulations on the new book! I’m looking forward to reading it when it comes out.

  3. Please tell me you have the pulp fiction quote in the book.

  4. The new books sounds brilliant Ryan! Good luck with the rollout!

  5. Pre-ordered.

    Looking forward to it!

  6. Shut up and take my money!

  7. Sound good. After reading your introduce and summary, I think it’s a good e-book to add to my list.

    Just clicking on the link and it redirect me to Amazon website. I will pre-order one 🙂

  8. “The Obstacle is the Way” literally changed the structure of my mind and, in result, changed my outlook on life. Really looking forward to your new book. Thanks, Ryan.

  9. Looks great book and Congrats on this new Book. Will try to read SOON. Thanks

  10. Looking forward.
    Will the audiobook be available for pre order?

  11. This is just the book I needed at this time of my life. Coincidentally, I just wrote in my journal this morning that I have always gotten in my way of success and I need to work on my ego, character and attitude. It’s like through you, the Universe is going to give me the tools that I need to improve myself so that I can move on to the next stage of my life.

    Thank you for writing this book, thank you to the Universe for brining your book into my life and most of all, congratulations!! I wish you much success with the book. I’ll look forward to reading.

  12. Want to know about the audiobook? When will it be released?

  13. I loved the book, read it in one sitting. However it gets re-read because it’s the perfect size to slip in my bag and pull out anywhere. More people need to see and read this book. I got the idea after my cleaner saw it on my couch and asked about it. She said ego was the problem behind all the problems so it was good somebody wrote about it.

  14. Hi Ryan,

    Best book I have read in years. I have the audio version and just have it on repeat. Think I will study it for the next 3 or 4 months to just embed it as It was exactly the book I was looking for. Thanks for writing it!

  15. Hi, Is the audiobook version of this book is released?

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Trackbacks and Pingbacks:

  1. 6 Business Books That Are Coming (That You Better Get) - Angelson Group - May 10, 2016

    […] Ego Is The Enemy by Ryan Holiday. “Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.  Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his­tory. We meet fascinating figures who all reached the highest levels of power and success by con­quering their own egos. Their strategies and tactics can be ours as well.  In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, ‘you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.'” This book will be published on June 14th, 2016. […]

  2. Ego is the enemy - Thought Of Art - June 12, 2016

    […] Holiday’s new book Ego Is The Enemy is coming out soon and I’m looking forward to getting it. I truly believe that Ryan is one of […]

  3. How to keep you ego in check on the way to success | Angus Nelson - Up In Your Business podcast host, coach, and speaker - June 13, 2016

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  5. 5 business books you need to read - Madison Interactive - August 16, 2016

    […] are packed with valuable tips. Ryan Holiday’s books are brilliant. He has recently released Ego is the Enemy and his third book The Obstacle is the Way is a ‘quake’ book and my […]