This is a somewhat unusual post. It is not the full announcement for my next book, Ego Is The Enemy (B&N)(UK), but is the first time I’m talking about it.
Ego Is The Enemy takes the thinking in The Obstacle Is The Way, and applies it to our greatest internal obstacle—our own ego. If The Obstacle Is The Way was a philosophical approach to dealing with the difficulties we face in life, Ego Is The Enemy is a philosophical exploration of difficulties we create for ourselves in life. Early in our careers, ego impedes learning and the cultivation of talent. With success, ego can blind us to our faults and sow future problems. In failure, ego magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.
The book draws on a vast array of stories and examples, from literature to philosophy to history. Using the stories of people like William T. Sherman, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, all of whom reached the highest levels of power and success by conquering their own egos. It also tells a bit of my own story over the last two years, and the disastrous effects of ego on the companies I’ve helped build as well as in my own personal life.
Thanks to your support, my last book was incredibly well received, it even unexpectedly found a strong footing with professional athletes. It couldn’t have happened without you. As I did last time, I wanted to reach out to you, my readers, for help and ideas in introducing this book to communities and potential audiences. If you have a podcast, have a friend who does, run a big blog, or can think of an influencer who would love this book, let me know in the form below. I’m open to anything, of course, but please, let’s think in terms of ROI for its June 14 release date.
If you have ideas, suggestions or better, have access to a large audience of your own, might want to order in bulk in exchange for speaking or consulting, or want to cover the book, I want to hear from you. Filling out the form below will give me an idea of how you can help with the launch.
*Note: Don’t worry, I’ll still be doing all my normal marketing stuff, including a pre-order campaign like last time. This is just a way to hear from people who might have marketing/media relationships that will help the book. To get updates about Ego Is The Enemy, sign up for my reading newsletter.
