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Growth Hacker Marketing: The Course!


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The Growth Hacker Marketing experiment continues! After a bunch of requests from readers for an additional medium, I partnered with Fedora to create a multimedia course version of Growth Hacker. Fedora is a super cool company (its investors include Naval Ravikant, the Winklevoss twins, Aaron Batalion, and myself actually, through a fund) and basically they were able to take the book, combine it with videos, links, some exercises from me as well as all my original notecards from the research to create a new way to experience the book.

As far as I know, I’m the first traditionally published author to do a book this way. It’s only $20 and at my insistence, comes with an extra copy of the book in physical or digital form and other cool bonuses. It’s already doing super well (was the #2 product on Product Hunt last week) and has gotten a great response. If you already have the book, this is a great way to get something extra for yourself, a way to re-read it and share your extra copy with a friend or colleague (see…Step #3 Create Viral Sharing). There also some bulk options if you want to use it for your department or start up.

Follow along with the lessons and interact with me on this new version of Growth Hacker Marketing. Enjoy!

 

 

December 2, 2014by Ryan Holiday
Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.