RSS

I know this sounds like I’m coming late to the party, but if you’re not using an RSS Reader you should start. It will completely revolutionize how you read on the internet. Google just bought Feedburner for $100 million, so I can only imagine the sort of improvements we’ll see in RSS in the near future. Now Google is freed up and incentivized to do a whole bunch of great stuff with Reader because they’re making money on the content end now. Blogger was fantastic (and free) because Google wasn’t dependent on it for revenue–they made it off the Adsense ads. Now, Google Reader could lose money everyday and they won’t care because they’re picking up cash off the ads they’re placing inside the feeds themselves instead of ever having to do it on the platform itself.

Anyways, there is nothing in the experience of this site that you lose by reading it through RSS. So if you want to make things easier, just click the button below to subscribe and you’ll get the updates as they happen. Again, I appreciate everyone who reads–especially those who take the time to comment–and hopefully this will make the burden of entry a little lower.

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Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.