RyanHoliday.net - Meditations on strategy and life
  • Home
  • About
  • Newsletter
  • Reading List
  • Blog
  • Best Articles
    • Archive
  • Speaking
  • Books and Courses
  • Contact
Home
About
Newsletter
Reading List
Blog
Best Articles
    Archive
Speaking
Books and Courses
Contact
  • Home
  • About
  • Newsletter
  • Reading List
  • Blog
  • Best Articles
    • Archive
  • Speaking
  • Books and Courses
  • Contact
RyanHoliday.net - Meditations on strategy and life
Blog

This is the Word I’m Trying to Live By This Year

The past year has been all about LESS for me.

At the end of 2022, actually as part of The Daily Stoic New Year New You Challenge (​new one starting on Jan 1 if you want to join us​), my wife and I picked a word we were going to use as our lodestar for the year. We picked ‘less’ because we felt like we were too busy, too overwhelmed, too stressed, too frustrated. I was just exhausted as December ended and I felt like my health, my family, and my quality of life could not face another year of the same.

So as I wrote here, ​in an article​, my goal was:

Less. Less commitments. Less drama. Less busyness. Less screen time. Just less. Part of the reason I want less is so I have room for more. More stillness. More presence.

Looking back, I think we did a pretty good job. I was strict about passing on stuff I didn’t want to do. I asked my assistant not to schedule appointments or interviews or calls on Fridays. I pushed ​my book​ back a year—which required some serious negotiations with my publisher and facing a lot of ideas in myself about what it meant to not be so busy and always being doing, doing, doing.

What did this ‘less’ translate to? Certainly not a lot of ‘nothing,’ which is what I think we suspect we’ll turn into if we start saying that powerful word ‘no’ or if we start slowing down. Instead, what happened is that I did a lot more. I did more school lunches and school drop offs. We went on more trips together. My wife and I hung out more. I spent more time on the book that I delayed, and now it’s much, much better.

Now, staring down the barrel of a new year, I intend to continue this trend of less (to get the double benefit, as Marcus Aurelius writes in ​Meditations​, of doing the essential things better). But I also wanted to pick a new word to aim at.

This year, the word for me is: Systems.

In ​Ego Is The Enemy​, I tell the story of the day of Dwight D. Eisenhower’s inauguration.

In 1953, Eisenhower was entering the White House as the newly inaugurated president, having just returned from his parade. As he walked into the Executive Mansion, his chief usher handed Eisenhower two letters marked “Confidential and Secret” that had been sent to him earlier in the day.

“Never bring me a sealed envelope,” Eisenhower said firmly. “That’s what I have a staff for.”

He wasn’t a snob nor was he being lazy. Eisenhower was a man who lived by systems. He saw the need for an efficient, orderly executive branch, mirroring the way his military units had been. His focus was on delegating, trusting his staff, and maintaining order. As his chief of staff later put it, “The president does the most important things. I do the next most important things.”

A system is a way to do more by doing less. By setting up processes—which can be work up front—you find efficiencies. By setting up clear and defined roles, you can effectively delegate. By setting up standards and expectations, you can not only hold people accountable, but you can measure and optimize those processes to be even more efficient. It’s a positive feedback loop.

What’s an example of a good system?

I’ve talked about ​my notecard system​ before, that’s a system by which I research and write my books. I don’t just wing it. It’s a process by which I—and other writers—try to take an enormous and overwhelming task and try to make it manageable. As Robert Greene, who taught me the notecard system, says, “A lot of books fail because the writer loses control of the research. You are either a master of the material or it’s the master of you.”

Sometimes a system is something like that—a process. Other times, systems are a person or a group of people, like Eisenhower was referring to with his staff. “A system,” as Donella Meadows defines it in ​Thinking in Systems​, “is a set of related components that work together in a particular environment to perform whatever functions are required to achieve the system’s objective.”

A to do list is a system. A chain of command is a system. A rule that says “I never say ‘yes’ in the room” is a system for making better decisions. In fact, there was another insight from Eisenhower called the Eisenhower Decision Matrix that he would use to prioritize stuff. To separate and distinguish immediate tasks from important ones, Eisenhower would group tasks into a 2×2 matrix: urgent and important (quadrant I), important but not urgent (quadrant II), urgent but not important (quadrant III), and not important and not urgent (quadrant IV). It is a system for channeling focus onto tasks that are truly important and contribute to your long-term goals, rather than just reacting to what seems urgent at the moment.

Contrasting with Eisenhower, in ​Ego Is The Enemy​, I also tell the story of John DeLorean, whose management style was once described as “chasing colored balloons.” Coming out of the bureaucratic management style of General Motors, DeLorean tried to make himself the center of everything. The result was chaos—chaos that both fueled his ego (somebody always needed him) and destroyed what was actually a pretty visionary car company.

Few of us are that bad, but we could all do better with better systems. Because it’s really easy, when you don’t have a system, to get caught up just winging it–handling whatever is urgent, whatever someone has randomly brought you, or whatever pops up in your email or whatever you feel like doing in the moment.

One of the reasons I am deciding to focus on systems this year is that it’s unavoidable. For a long time, I kept my life and my business deliberately very small. Brass Check, my marketing company, never had any full-time employees. It wasn’t until 2019 that ​Daily Stoic​ hired its first editor/manager. In that time, we’ve significantly increased the scale and scope of what we do–​as I wrote about before​, part of that stemmed from the decision to be good stewards of our success and direct our profits back towards content that people can consume for free. And then on top of all this, I’ve got kids, our ranch, and a ​bookstore​.

Even after I have eliminated stuff I don’t want to do, it’s just not even remotely possible to operate without good systems.

For example, I’ve had to develop a system to handle speaking requests when they come in: Early in my career, everything ran through me. I wanted to be involved. I wanted to know what was up. But then I got busy and now all the offers go through the folks at VaynerSpeakers. Again, in the early days, I was open to pretty much every offer that came my way. As I have taken on more things in my life, I’ve had to give Vayner strict criteria as to what I won’t even consider, what a fee range is, how I prefer events to go, things I will do/won’t do, even seemingly minor stuff about what microphones I like or how long before the event I’ll arrive (and my rules about how many bedtimes I’m willing to miss from my kids), how I like stuff entered into my calendar. They handle travel, they handle payments, they even handle following up with the event after, sending whoever booked me a thank you gift (usually a personalized and signed special edition of ​The Daily Stoic​). This is a system that separates serious offers from not serious ones, and it streamlines run-of-show at events so everything runs smoothly and I can just show up and do my job.

Before the system, I was at the mercy of everything going right. With a system, things are more likely to go right.

It wasn’t easy to set up and it required a lot of trial and error.

But for me, as I think about 2024, I am thinking about other parts of my life that could benefit from this kind of system.

I want to stop winging it. I want to stop being caught off guard by stuff. I want to stop making the same mistakes multiple times. I want to stop wasting resources (and other people’s energy) on doing things that don’t need to be done or burning them out with inefficiencies. I want to have people and processes in place to prevent preventable errors from happening.

I want better systems for dealing with mail. I want better systems for onboarding new employees. I want better systems for travel. I want better systems for my house. I want better systems for managing inventory at the ​bookstore​. I want better systems for producing ​The Daily Stoic Podcast​. I want better systems for taking care of my animals. I want better systems for keeping my car from becoming a mess. I want better systems for managing my retirement and savings accounts.

Why?

So I can show up and do my job…as a writer, as a professional, as a parent.

So I can do a better job at all these things.

Robert Greene said above that the lack of systems is why a lot of books fail, but it’s also why a lot of people fail in general. You are either a master of the items on your to-do list or the day will master you. You either set clear priorities and focus on what truly matters or you get lost in the noise of trivial tasks. You either implement structures and processes that streamline your workflow or you get overwhelmed by the chaos of disorganization. You either delegate effectively and leverage the strengths of others or you try to do everything yourself, struggle in isolation, and burn out. You either have systems or you don’t.

It might mean some more work up front but the sign of a good system is that once you do that work up front, you end up having to do LESS later.


As I said, one of my systems each year is doing ​The Daily Stoic New Year New You Challenge​. We build out a new one every year and this year it’s 21 days of challenges—presented one per day, built around the best, most timeless wisdom in Stoic philosophy. ​Sign up here​ before it starts on January 1st.

The challenges are designed to help you:

  • Stop procrastinating
  • Learn new skills
  • Abandon harmful habits
  • Be more generous
  • Develop immunity to distractions
  • Strengthen your character
  • Become the best version of yourself….

You can expect:

  • Over 24,000 words of all-new content
  • Three live Q&A sessions
  • Access to a community platform where you’ll engage with fellow Stoics
  • A custom printable 21-day calendar to track progress

This challenge is a big part of my year each year—kicking things off with something that challenges me—and I hope you’ll join us on January 1st. Demand more for yourself this year and head to ​dailystoic.com/challenge​ and sign up TODAY.

December 27, 2023by Ryan Holiday
Blog

How To Have Better Habits in 2024

The new year is not real. It’s an artificial, made up event. Nothing has really changed. Nothing has actually happened.

We know this because there are so many different ways of tracking ‘the year.’ There is the fiscal year. There’s the academic year and the agricultural year. There are regular years and leap years. There’s the Chinese year, which varies each year, typically starting somewhere between January 21st and February 20th and lasting until a similar date the following year.

In actuality, every single day is a new year…because one year has elapsed since that day, one year earlier.

But still, there is something to the New Year. Even the Stoics acknowledged it. Seneca started each year by plunging into the frigid Tiber River in Rome—I think he was washing off the old year and starting fresh for a new year, as well as starting by doing something challenging and difficult.

Sure, you could start fresh any day, but would you? Do you know?

So let’s use the close of 2023 and the beginning of 2024 as an opportunity—however forced, however artificial—to reexamine, reorient and restart. That’s what Epictetus said, “First say to yourself what you would be; and then do what you have to do.” He asked how much longer we were going to wait to demand the best of and from ourselves?

Here are some habits, some things I am going to ask of myself in 2024, many of which were inspired by The Daily Stoic New Year New You Challenge, which starts on January 1st. It’s a big part of my year each year—kicking things off with something that challenges me—and I hope you’ll join us on January 1st. (Sign up here, more info below).

Think Small

The writer James Clear talks about the idea of “atomic habits” (and has a really good book with the same title). An atomic habit is a small habit that makes an enormous difference in your life. He talks about how the British cycling team was completely turned around by focusing on 1% improvements in every area. That sounds small, but Clear emphasizes that repetitive actions accumulate and add up in a big way over time.“Well-being is realized by small steps,” Zeno would say looking back on his life, “but is truly no small thing.” If you want to start reading more—don’t promise yourself you’re going to read more books this year; instead, commit to reading one page per day. If running a mile seems daunting—that’s fine, start with a walk around the block. If your eating habits are a mess—start by making one healthy food choice a day. Just focus on getting started, because once you start, you can build.

Embrace Hofstadter’s Law

Starting small only works if you have patience, though, if you stay at it. Hofstadter’s Law says it always takes longer than you think it’s going to take…even when you think it’s going to take a long time. As I wrote about a little while back, I’ve learned this repeatedly throughout my career. I started blogging in 2005. My first book came out in 2012. The Obstacle is the Way came out in 2014…and took six years for it to hit any bestseller list. I didn’t hit the New York Times Bestseller list until 2019, on my 13th book. My wife suggested we open a small-town bookstore back in the fall of 2019. We were delayed opening by a year because COVID, then for another year we didn’t feel right opening, then a freak storm (and political incompetence) shut down the power grid, leading to burst pipes and a busted roof, then books were unavailable due to a global logistics crisis. It was, you might say, one damn thing after another.

That’s life. That’s how success works. And that’s not even getting into my actual journey as a person and as a writer, progress in which has been slow to say the least! I feel like I’m just becoming capable of stuff that I set out to improve on years ago.

The point is: It always takes longer than you want. So, one of the most important habits is the habit that makes all other habits possible: patience. It doesn’t matter if it’s writing a book, opening a small business, getting in shape, establishing a reading or meditation practice—it always takes longer than you expect. It takes longer than you’re willing to wait. In any case, it takes however long it takes. We want our progress now. We want our success now. We want our rewards now. But if you can practice delayed gratification, if you can understand that all good things take time, that it’s a process, you’re almost always going to be more successful.

Make A Commitment

In 2018, we did our first Daily Stoic New Year New You Challenge, full of different challenges and activities based on Stoic philosophy. It was an awesome experience. Even I, the person who created the challenge, got a lot out of it. Why? Deciding what we want to do, determining our own habits, and making the right choices is exhausting. Handing the wheel over to someone else is a way to narrow our focus and put everything into the commitment.

To kick off 2024, we’re doing another Daily Stoic New Year New You Challenge. The idea is that you ought to start the New Year off right—with 21 great days to create momentum for the rest of the year. If you want to have better habits this year, find a challenge you can participate in. Just try one: it doesn’t matter what it’s about or who else is doing it.

Cut Out The Inessential

One of the challenges in last year’s New Year New You Challenge was to pick a word for the year. The word of 2023 for my wife Samatha and I is the word we’re choosing again for 2024: LESS. Less stuff. Less distractions. Less screen time. Less commitments. Less so we can have more—more presence, more peace. Matthew McConaughey told me he shut down his production company and his music label because “I was making B’s in five things. I want to make A’s in three things.” Those three things: his family, his foundation, his acting career (you can listen to our conversation here). Marcus Aurelius would say that doing less “brings a double satisfaction.” You figure out what’s really essential and you do those things better. Along the same lines, Maya Smart told me she had to start saying “No” so she could say “Yes” to writing her first book (which you can pick up at the Painted Porch Bookshop). “I had to start setting boundaries,” she said “Steven Pressfield writes about this idea that you do this shadow work. For me, it was volunteering…So I started resigning from boards and telling people, ‘I’m no longer able to do this thing that I used to do because I’m focused on this book.’” Me? As I wrote about last week, I surround myself with physical reminders that make it impossible to avoid considering each opportunity and each ask carefully. What’s at stake is my finite resources. So are yours!

Treat The Body Rigorously

Adopting a new habit always seems daunting at first. As I write about in Courage is Calling: Fortune Favors The Brave, we can’t just hope to be brave when it counts. Courage has to be cultivated. To do the big things that scare you, start with smaller things—start with developing the ability to push yourself to do stuff you’re reluctant to do. To be able to endure the cold reception of a bold idea, start with enduring a cold shower. To be able to step forward when the stakes are high, regularly do that when the stakes are low. To be able to embrace the discomfort of a major life change, accustom yourself to minor discomforts. We treat the body rigorously, Seneca said, so that it may not be disobedient to the mind. We push ourselves in little ways so the big ways stop seeming quite so big, quite so out of character. We minimize fear by making the act of overcoming it routine. We test ourselves to prepare for the tests of life. By methodically and deliberately exposing ourselves to small challenges, what once seemed daunting becomes manageable, even routine.

Do The Essential Things First

​Hugh Jackman reads right after he wakes up (early) in the morning. For many years, he and his wife would read outloud to each other for thirty or so minutes. “It’s the best. I recommend it to anyone…It’s the greatest way to start the day. Right now I’m reading Stillness Is the Key…I’m really into philosophy. So we read, and we talk, because stuff’s on your mind…That way, no matter what happens through our day, we know that we’ve had quality time together. You always think, tonight; after work; after this; when we put the kids to bed, but that doesn’t always happen.”

​Camilla Cabello told me she starts her day by reading the Daily Stoic email (which you can sign up for here) and then one page from The Daily Stoic. I like to read from Tolstoy’s A Calendar of Wisdom or Robert Greene’s The Daily Laws.

I try to get some exercise in the morning, and I for sure write in the morning. My assistant knows not to schedule calls or meetings in the morning because they make it too easy to let the day get away from you. They sap your willpower early. By tackling writing first, by getting some time outside (with the kids usually) first, I already won the day. Everything else is extra from there. Well-intentioned plans fall apart. Our willpower evaporates. So it’s key not only that we prioritize the essential things, but that we habitualize doing them first thing.

Get Help

Whenever I speak to military groups, I like to tell them about one of my favorite quotes in Meditations,

“Don’t be ashamed to need help. Like a soldier storming a wall, you have a mission to accomplish. And if you’ve been wounded and you need a comrade to pull you up? So what?”

I like the way he says that with a shrug. So what? There’s nothing shameful about needing help. Whether that’s going to therapy, asking for advice, or hiring someone to work for you, ‘help’ is the secret to getting better—to unlocking potential breakthroughs, gains or efficiencies.

Tim Ferriss has a great question related to this, What would this look like if it were easy? The idea is that things don’t need to be hard if you’re doing them right. Just as with managing a business, forming new habits often requires putting in place the right kind of support and building a supportive infrastructure around you. Identify the barriers that make a habit difficult and find ways to remove them. If you need a helping hand, so what? If you need a coach or a trainer and you can afford it, hire one. It’s not a moral failure to have childcare or an accountant. If you don’t know exactly what to do or how to do it, ask someone who does. We’re in this mission together. We’re comrades. Get help.

Go The F*ck To Sleep

All the other habits and practices listed here become irrelevant if you don’t have the energy and clarity to do them. We have to follow the advice of a book I love to read to my kids: Go the F*ck to Sleep! What time you wake up tomorrow is irrelevant…if you didn’t get enough sleep tonight. In the military, they speak of sleep discipline—meaning it’s something you have to be good at, you have to be conscious of, something you can’t let slip. We only have so much energy for our work, for our relationships, for ourselves. A smart person knows this and guards it carefully. A smart person knows that getting their 7-8 hours of sleep every night does not negatively affect their output, it contributes crucially to their best work.

Don’t Just Read, Re-Read

I’ve always loved Seneca’s line: “You must linger among a limited number of master-thinkers, and digest their works, if you would derive ideas which shall win firm hold in your mind.” Because the world is constantly changing, we are changing, and therefore what we get out of those books can change. So I re-read Marcus Aurelius’ Meditations (check out the leatherbound edition of my favorite translation) every year. Before I start any book project, I take a few hours and re-read The War of Art by Steven Pressfield, maybe the greatest book ever written on the creative process. Kressmann Taylor’s Address Unknown was something I re-read in light of the alarming rise of anti-semitism. This year, I’ll re-read some of my favorite novels, and I’m going to re-read some books that I think pertain to the subject I’m writing about now. When I re-read, I learn things I wasn’t ready to learn before, and I gain things that I missed the first time. We never step in the same river twice, Marcus Aurelius said. The books don’t change, but you and your circumstances do. If you want to get better this year, don’t just read…re-read.

Pick Yourself Up When You Slip Up

The path to self-improvement is slippery, and falling is inevitable. You’ll sleep in and not be able to read that page, you’ll cheat on your diet, you’ll say “yes” and take on too much, or you’ll get sucked into the rabbit hole of Twitter. That’s okay. It doesn’t mean you’re a bad person. You’re only a bad person if you give up.

​I told Dr. Edith Eger I felt guilty about how I had lost touch with someone and only recently reconnected with them. She cut me off and told me she could give me a gift that would solve that guilt right now. “I give you a sentence,” she said, “One sentence—if I knew then what I know now, I would have done things differently.” That’s the end of that, she said. “Guilt is in the past, and the one thing you cannot change is the past.”

No one is perfect. We all have bad days. We can’t change that. When we mess up, we can’t go back and fix it. But we can move forward. We can be better here and now. We have to. “Disgraceful,” Marcus Aurelius would say, “for the soul to give up when the body is still going strong.”

All of us have fallen short in the last year…and the years before that. We broke our resolutions. We lost touch with people we care about. We made the same mistakes again and again. We were “jarred, unavoidably, by circumstances,” as Marcus said. But now it’s time to pick ourselves up and try again. It’s time, Marcus continues, to “revert at once to yourself, and don’t lose the rhythm more than you can help. You’ll have a better group of harmony if you keep on going back to it.”

In other words, when you mess up, come back to the habits you’ve been working on. Come back to the ideas here in this post. Don’t quit just because you’re not perfect. No one is saying you have to magically transform yourself in 2024, but if you’re not making progress toward the person you want to be, what are you doing? And, more importantly, when are you planning to do it?

I’ll leave you with Epictetus, who spoke so eloquently about feeding the right habit bonfire. It’s the perfect passage to recite as we set out to begin a new year, hopefully, as better people.

From now on, then, resolve to live as a grown-up who is making progress, and make whatever you think best a law that you never set aside. And whenever you encounter anything that is difficult or pleasurable, or highly or lowly regarded, remember…The true man is revealed in difficult times. So when trouble comes, think of yourself as a wrestler whom God, like a trainer, has paired with a tough young buck. For what purpose? To turn you into Olympic-class material.

For more life-changing habits to implement in 2024, check out this video on The Daily Stoic Youtube channel: 10 Stoic Habits To Practice in 2024.

As I said above, I’m starting 2024 with The Daily Stoic New Year New You Challenge. It’s 21 days of challenges—presented one per day, built around the best, most timeless wisdom in Stoic philosophy—designed to turn you into Olympic-class material. It starts on January 1st.

Each day you’ll get an email from us with instructions for the day’s challenge. These will all be exercises and routines you can begin right away to spark personal reinvention. We’ll tell you what to do, how to do it, and why it works. We’ll give you strategies for maintaining this way of living, not just for this challenge or for this coming year, but for your whole life.

This challenge is my favorite way to start the New Year. Head over to dailystoic.com/challenge and sign up NOW!

December 20, 2023by Ryan Holiday
Blog

This is Your Reminder to Say ‘NO’

They cost me a lot of money.

It’s a pretty weird thing to collect.

But they help me every single day.

They are a bunch of historical documents of minor historical significance—it’s probably a stretch to call them artifacts—that remind me to do one of the most important but most difficult things in the world. A thing that most of us are not very good at.

As it happens, they come from the office of President Harry S. Truman.

You see, shortly after he became president, Truman was invited to the fifth annual Roosevelt Day in Chicago.

His secretary wrote an inner-office memo to ask if they should start saying no to these sorts of requests with all the demands he had on his schedule.

“The proper answer underlined, HST”, he wrote back.

It’s this last document that I have framed and hung in my office next to two pictures of my kids. It’s the idea that the proper response is to say no because everything we say yes to is, in fact, saying no to something else. No one can be in two places at once. No one can give all their focus to more than one thing. But the power of this reality can also work for you: Every no can also be a yes, a yes to what really matters. To rebuff one opportunity means to cultivate another.

I have some other mementos from Truman’s correspondence, too. One comes from 1969 when Truman was 85 years old, still working, and world famous. Sensing his time is limited, he’s explaining his long-standing policy to not answer questions from every random person who contacts him.

My editor gifted me this memento as a reminder to stay on task. Writing demands that we be a little selfish, it requires that we tune out and tune in, otherwise we can’t do what we do. But I think it’s important to realize that Truman wasn’t some selfish jerk. First, he was polite in the way he (or his secretary) declined. And second, as this other document I have demonstrated, he found a way to scale his efforts.

Truman was realizing that his book(s) were a way to help the most people most effectively. He knew that to be of service to one person at the expense of a large audience was a mistake and that it wasn’t rude to say no to one person if it meant he could say yes to more.

Anyway, I have all these reminders because I need them.

I once heard someone say that early in our careers, we say yes to everything so at one point we can afford to say no. As I’ve been lucky enough to succeed as a writer, I’ve seen my inbound requests go way up. The Daily Stoic email alone goes out to 750,000 people every day. It gets hundreds and hundreds of replies (not all of them nice!). I get requests for speeches and advice and consulting opportunities and to be on podcasts. I get invites to dinner. I have friends who want to do things. Fans come into my bookstore wanting to talk. Neighbors have things they need. Trolls try to provoke me on social media. I have my kids, my wife, and my own interests.

It is literally impossible to do it all. Especially if I want to do any of them at a high level. As I wrote a little while back, I’ve passed on everything from trips to the Super Bowl, a vacation on Necker Island, and more than a few different ghostwriting opportunities. I’ve turned down large amounts of money to do books for people, to travel and speak at events. I turned down a job in a presidential administration (although, as I wrote at the time, there were multiple reasons for that).

A younger me would have thought these things crazy to pass up on. In fact, I used to have trouble saying no to far less crazy things. I used to get Daily Stoic email replies directly to me. I used to post my email address on my website, and I would respond to everyone and everything. I would reply when people tagged or messaged me on social media. And I loved doing it—years after I replied to a reader’s email, they’d follow up with how my reply helped them. That felt great, but I’ve had to realize that saying yes—whether to an all-expenses-paid trip to a remote island or even to a short email inquiry—takes away from something.

A few years ago, Dr. Jonathan Fader, an elite sports psychologist who spent nearly a decade with the New York Mets, gave me a picture of Oliver Sacks in his office. Behind Sacks, who is speaking on the phone, is a large sign that just says, “NO!” I have that photo hanging on the wall in my office, just a few feet from those Truman memos. Above it there is a photo of my youngest son, and below it, a photo of my oldest. I can see them—all three photos—out of the corner of my eye even as I am writing this.

It’s my constant reminder that everything I say yes to is taking me away from the two people I’ve already promised so much of my time to. And from my writing, which is not only the thing that is most meaningful to me and how I make my actual living, but it’s how I can help the most people. So if I say yes to one random person, I’m saying no to a lot more people by taking that time and energy away from my writing.

In tech, they speak of “feature creep”—when a founder or a project manager isn’t disciplined enough to protect the core concept of an idea and allows too much to be jammed in it. Trying to please everyone, they end up pleasing no one. To try to do everything is to ensure you’ll achieve nothing.

This weaker part of ourselves that cannot say no to requests for our time, the part that tries to go along with everyone, perhaps deep down wants that same excuse—if we agree to their thing, then we don’t have to answer for the poor performance of our thing when it’s time for a full accounting. It allows us to say, “Well, if only I weren’t so busy . . .”

The self-disciplined part of us, on the other hand, says, like the Queen’s motto, “Better not.” Or maybe we borrow the quip from E. B. White, when asked to join some prestigious commission: “I must decline,” he said, “for secret reasons.” A clerk of Sandra Day O’Connor once said with reverence, “Sandra is the only woman I know who doesn’t say sorry. Women would say, ‘Sorry. I can’t do that.’ She would just say, ‘No.’”

No, Sandra liked to point out, is a complete sentence.

Say no. Own it. Be polite when you can, but own it.

Don’t say maybe. Don’t give a bunch of reasons (which invite an argument). Don’t push it until later.

Say NO.

Help the people who work for and with you to do the same. Jony Ive, the designer at Apple, once recounted that Steve Jobs was always asking Ive and other Apple employees what they were focused on and specifically, “How many things have you said no to?” because to focus on one thing requires not focusing on other, less important things. A device can’t have every feature.

Life is about tradeoffs.

And this is your life. And saying no is your power.

By seizing it, you become powerful. More powerful in fact, than some of the most powerful people in the world who happen to be slaves to their calendars and ambitions and appetites. The conquerors who rule over enormous empires but are slaves to solicitations. The billionaires who fear missing out. The leaders always chasing the shiny new thing. Who cares if you have achieved extraordinary things when you are punished for it by having even less freedom day to day?

It feels like you’re free because you’re choosing, but if the answer is always yes, that’s not much of a choice.

December 14, 2023by Ryan Holiday

“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” - Murakami

© 2018 copyright Ryan Holiday // All rights reserved // Privacy Policy
This site directs people to Amazon and is an Amazon Associate member.