I forgot that I said this but a long time ago I wrote that The Long Tail was a theory you HAD to be familiar with. Someone else asked what other theories should be required knowledge for young people. I can only answer what works for me, but I’ll give it a shot.
You should know Alinsky’s strategies for community organizing, John Robb’s theory of networked, guerrilla warfare, what Matt Mason calls “the Pirate’s dilemma”, the concept of a “blue oceans” Wikinomics (specifically, ideagoras or information bazaars) and I like Rob Walker’s “murketing.” You could also make the case that a healthy understanding of how hustlers create advantage, as compared to normal entrepreneurs, is increasingly important.
You could read all the books and I’ve linked to them before but thought it might be interesting if I tried to define all of them over the next few weeks. We could put it together into some kind of introduction for beginners. Your thoughts and input are welcome below.