Eleanor Roosevelt : Volume 2 , The Defining Years, 1933-1938 by Blanche Wiesen Cook (blown away by ER. she deserved a better biographer. it feels like the writer died in the middle and someone put it together from her notes without bothering to proofread)
Tribes: We Need You to Lead Us by Seth Godin (good. lame that this is already overplayed)
The Lives of the Most Excellent Painters, Sculptors, and Architects (Modern Library Classics) by Giorgio Vasari (amazing. much better than Plutarch’s Lives. Michaelangelo’s and Titians are the best. the translation is very readable)
The Tower Menagerie: The Amazing 600-Year History of the Royal Collection of Wild and Ferocious Beasts Kept at the Tower of London by Daniel Hahn (an example of an author ruining an otherwise fascinating book by interrupting themselves with too many footnotes, parentheses and tangents. I learned more his style mistakes than the subject)
How to Break a Terrorist: The U.S. Interrogators Who Used Brains, Not Brutality, to Take Down the Deadliest Man in Iraq by Matthew Alexander (for some reason he annoyingly refers to himself and colleagues as ‘gators and it makes the whole thing seem ridiculous. Mark Bowden’s foreword a marketing ploy, it’s only 3 pages)
Also, I think Seth Godin is wrong in this post about advertising or at the very least, not being totally forthcoming. I guarantee when he does ads he doesn’t judge their success on math or conversions. It’s a tyrannous, poor set of incentives. Acquisition driven advertising unintentionally favors the short term of the long term and rips the life out of brands. They should be evaluated on whether they say something, otherwise it’s just arbitrage.