Welcome to Trust Me, I’m Lying: Confessions of a Media Manipulator

July 18, 2012

Release week for Trust Me, I’m Lying: Confessions of a Media Manipulator is here. If I am as good as I say I am in the book, you should be hearing, seeing and reading a lot about it.* If you want updates on what’s happening about the book, tour dates for me, and links to articles I’ve written recently, check back to this post going forward. If you’re coming to this site for the first time, the links below should tell you a little bit more about me. Or just read this bio. Hope you stick around and don’t forget to subscribe to my reading recommendations

**If you really want to help me out or haven’t bought the book yet, pick up an extra copy on Barnes and Noble. It’s same price as Amazon and counts better for my NYT list sales**

**There is also special deal for the book on AppSumo this week. You can give it as a gift since it comes with a bunch of extras**

Upcoming Events/Appearances:
7/18: TUNE IN LIVE: Marketing Master Mind Session with Lewis Howes at 8pm EST
7/19: TUNE IN LIVE: Media Mayhem with Allison Hope Weiner at 4pm EST
7/19: Book Launch Party in New York City (hosted by Michael Ellsberg). All are welcome, must rsvp. 9pm est
7/31: Book signing @ Octavia Books in New Orleans
8/15: Book signing @ Book Soup in LA
8/22: Keynote at TNW Latin America in Sao Paulo

Articles I’ve Written:
UnCollege.com: How Dropping Out Can Change Your Life
FourHourWorkWeek.com (Tim Ferriss): The 5 Top-Performing American Apparel Ads, and How They Get PR for Free (NSFW)
Forbes: What is Media Manipulation? A Definition and Explanation
Columbia Journalism Review: Our gullible press, Ryan Holiday explains how the singular pursuit of traffic…
Forbes: How Greenpeace Manipulated the Media Like a Pro: Analyzing the Shell Oil Hoax
Forbes.com: How Your Fake News Gets Made (Two Quick Examples)
[Much more to come this week]

TechCrunch: Keen On…Ryan Holiday: Confessions of a Media Manipulator
Huffington Post: Ryan Holiday, Author Of ‘Trust Me, I’m Lying’, Wants To Break The Media
BlogcastFM: Confessions of a Media Manipulation with Ryan Holiday
BloggingHeads.TV: Diavlog with Drew Curtis of Fark.com
Media Mayhem with Allison Hope Weiner: What Makes a Story Go Viral with Marketing Strategist Ryan Holiday
Chase Jarvis Live: 90 minute mastermind interview with me
CTV: Me discussing the future of music and Alex Day
Tribal Author: Book Marketing Breakout: Ryan Holiday’s Trust Me, I’m Lying
Rise to the Top: Exclusive 90 min interview with me
Daily Dot: Media manipulator Ryan Holiday finally comes clean
Communication Lab: 1hr podcast with me on writing, media manipulation and news
BoingBoing: Gweek Podcast (really good)

Recent Press:
New York Post: PR exec tells all about manipulating the media — and spreading lies online
Forbes: How This Guy Lied His Way Into MSNBC, ABC News, The New York Times and More
Daily Dot: Exclusive excerpt: “Trust Me, I’m Lying: Confessions of a Media Manipulator”
Austinist: Tucker Max’s Publicist Is Really Good At His Job
BoingBoing: Man Punks Journalists
FastCompany: “Media Manipulator” Ryan Holiday Proves His Point By Getting This Story Published

Poynter: NY Times, CBS, others fix stories that featured fake expert Ryan Holiday
BoingBoing: Book trailer: Trust Me, I’m Lying
MediaBistro: 24-Year-Old Marketing Director Lands Major Book Deal
DIY Themes: How A Reformed Media Manipulator Uses The Web To Generate Sales
Silicon Bayou News: Book Review: Ryan Holiday’s Tell-All on Manipulating the Media

For those of you new to me and my writing altogether, here are some of my most popular posts:
The Narrative Fallacy (also see The Soundtrack of Your Life Delusion and The Second Act Fallacy)
Advice to a Young Man Hoping to Go Somewhere
Schemes and Scams
Read to Lead: How to Digest Books Above Your “Level”
Contemptuous Expressions
A False Sense
Stoicism 101: A Practical Guide for Entrepreneurs
The Experimental Life: An Introduction to Michel de Montaigne
Is This Who You Want to Be?
The Dress Suit Bribe

*This blog has never focused much on my work (writing instead about philosophy, life and strategy) and I’ve only talked a little bit about my book here. I plan to keep it that way, so don’t worry. However, with the publicity for the book and all the press planned for this week there is going to be a rush of new readers.

Ryan Holiday

I'm a strategist for bestselling authors and billion dollar brands like American Apparel, Tucker Max and Robert Greene. My work has been used as case studies by Twitter, YouTube and Google and has been written about in AdAge, the New York Times, Gawker and Fast Company.

38 responses to Welcome to Trust Me, I’m Lying: Confessions of a Media Manipulator

  1. Why no Kindle version?

  2. Hi Ryan,

    Do you have any advice for people who are unemployed? What do you think were some of the most important skills that enabled you to get interviewed and hired with American Apparel? Why do you think they trusted you with that responsibility? I find this to be the most fascinating part of your story. Thanks.

  3. Adam O’Neill July 19, 2012 at 10:29 am

    Hey Ryan, can’t wait for my copy of your book to show up. Got it through AppSumo and caught your webinar yesterday.

    Reuters still hasn’t edited their article but it would seem that a bit of a firestorm is brewing as the other 3 sites have and have all called you a liar.

    The attention you’re getting from this stunt is like watching your tips from yesterdays webinar in real time. Really exciting stuff.

    Cheers, Adam.

  4. “Trust Me: I’m Lying: In which Ryan Holiday outlines how he auctioned off his credibility, integrity, and character to the highest bidder, then turned around and screwed the very industry that made him rich”


    • Amazing how once someone earns a little bit of success they respectfully deserve, the idiots swarm him and spout their woefully uninformed opinions.

      Good on you Ryan. And Emily, how does it feel to be one of the people manipulated by the very media and blogs he’s talking about? Idiot.

  5. Followed you here from your T. Ferriss post, one of the best teasers I’ve ever seen. Can’t wait to hear what traditional media has to say about your book. I hope you’ll share some of that feedback here along with your reactions to it.

  6. Hey Ryan,

    First off, I ordered your book on the 17th via Amazon. Oops…re: the NYT Sales. But I went ahead and purchased a copy directly from Barnes as well. I’ll give it away as a gift.

    I can’t point out one thing that I don’t love about your current campaign; entire branding is off the hook man.

    Best to you.


  7. nobody special July 19, 2012 at 5:32 pm

    I just saw the article where you were talking about Greenpeace and the Shell Oil hoax, and was reminded of my own experience with this org that I thought I’d share.

    Once upon a time, I was a regular donor to Greenpeace. Then one day a letter arrived in my mailbox asking for donations to help them fight the charges of “sailor-mongering” leveled against them by AG Ashcroft (a man I had already despised for quite some time). Now, I remember the day this happened, and I too was outraged at this action, considering the activists weren’t doing any such thing, but rather hanging a banner noting that the ship in Miami had timber from the Amazon that was banned in the US.

    Thing is, the letter arrived close to three months AFTER Ashcroft had dropped the charges. Better yet, it was dated over two months after they were dropped as well, meaning whoever decided to distribute the letter was knowingly telling lies, asking money to fight a legal battle that didn’t exist. Now, I don’t doubt this letter was being written before the dismissal, but it certainly wasn’t finished and sent out, given the date on the letter itself. So I immediately stopped my sponsorship.

    A few months later, I get a cold call from them asking once again for my support. I told them I didn’t support scam artists and told the lady on the phone about the fraudulent letter. After I finished, she comes up with this for a reply, “Yes… but we really need the money.”

    At that point I laughed and requested that they not contact me again.

  8. As an old school journalist, Mr. Holiday, let me say thank you.

    Arizona State University’s Cronkite School of Journalism cranks out illiterate graduates. You are doing a service to 21st Century media.

    • Martin Huffman July 22, 2012 at 4:32 pm

      Ryan, I had an uncle that was a journalist back in the 40s and 50s, Ralph Goll(worked on a Detroit paper and wrote some of the Lone Ranger stories for radio). He had stated many times, even way back then, that they were often told by the editors, “We are not here to lie to the people(newspapers), we are here to uncover the truth”. He stated that towards the end of his days in journalism, that this had changed, and they were often told to “Go look for news, and if you can’t find any, make some up, facts be damned”.

  9. HEy Ryan,

    Been reading the book and enjoying it. Hope you don’t mind that I”ve added my interview you with you here in the comments.


    Congrats on the launch. Learning so much even from the posts you’ve been writing to promote the book.


  10. Ryan…

    You. Are. Everywhere.

    I spotted you over on Chase Jarvis’ site a few weeks back, listened to you on the Rise To The Top, watched you on Andrew Warner’s Mixergy program, of course checked out Tim Ferriss’ blogpost (love the Sasha Grey ad), and have sat in mouth-hanging-wide-open amazement at Peter Shankman’s denouncements of your tactics.

    Well played, young man.

    Though I’m twice your age, I feel as though I might have – at best – a mere one percent of the marketing cojones you bring to the game.

    It is an honor to learn from someone as wise as you.

  11. Really hoping you to see you on the NYT Bestseller list for many weeks to come.. Good Luck!

  12. Ryan,

    I stumbled across your blog a month ago, or so. It’s received high status on my browser with it’s very own bookmark. I don’t know about the book, which I’ve ordered, but I know this; you’re an exceptional writer.



  13. I heard you on Coast to Coast Am this morning. I bought the Kindle Version of the book so I am anxious to read it. I have a small DVD website that I am trying to get rolling and I am hoping to get some ideas on taking it to the next level. I am tired of paying AMAZON and Ebay 15-25% commission. Good job by the way on the radio. Very interesting stuff!!!!!! I learned alot.

  14. just bought your book last night. pretty interesting read and i am only 50 pages in. Hi from Singapore. 🙂

  15. I would not normally read a book on this subject matter and I am not usually the first in the know about what is “trending,” but because you are some kind of freak mastermind at this game, within a week of its release I am already reading your horrifying little tome.
    I am on page 35. I am thoroughly disgusted and terrified by the system and shamed at my own lemming-like belief in its validity. (Unless, of course, you are lying about this too. ??? Please???)
    So, yeah, I will be doing my little part in assuring your virality, by sharing you on Facebook and tweeting the f**k outta you.

  16. Hey Ryan,

    I’m only a few pages into your book. It’s taking me forever to read because nearly every paragraph makes me stop and think about things for 10 minutes or so. Really loving your book. I bought it as a somewhat random purchase based on teh strength of the cover and concept, and it’s quickly becoming one of my favorite reads in years. Great job!

  17. Most of the way through the audiobook version — quite disturbing yet not surprising.

    I would like to point out that although your descriptions of the bad guys as dickheads et al is apt, they do have a professional designation, which is sociopaths, which is to say people without a conscience. You describe an online universe that rewards sociopathic behavior.

    As someone who works hard to publish true, thoughtful and balanced articles, I’m hoping that by the end of the audio program you will have used your considerable imagination and intelligence to propose an alternate universe that rewards integrity.

  18. Thank you a lot for sharing this with all folks you really understand what you’re speaking approximately! Bookmarked. Please additionally consult with my web site =). We will have a link exchange contract between us

  19. How many copies have been sold so far?

Trackbacks and Pingbacks:

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