The sage.

“Be fearful when others are greedy and be greedy when others are fearful.” –Warren Buffet. This has always been my investment strategy. I remember reading a while back that the manifestation of this attitude then becomes “when people are buying stocks, buy real estate. And when people are buying real estate, buy stocks.”

It’s harder than it sounds though. Because for the last 3 days, every time I’ve logged onto to my computer, my sidebar stock widget is awash in a sea of red. Google’s down, Sears Holdings took a major bath. But I’m loading back up, so we’ll see where the market heads. I just can’t believe that Starbucks is going to stay at 30 a share for very long–not when there are literally 3 of them within a 200 yards from my apartment.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.