The Rolodex

There is this classic Tyler Cowen line for figuring out how attractive you are. He said you take the average rating of all your partners, shave a little off and you’ll have yours.

Brian Clark used this logic earlier in the week. Copyblogger, for him, was a success not because it made money but because people take his phone calls.

So how do you figure out how important you are? Take the average importance of the names in your email inbox and phone log, shave a little off and that’s your answer.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.