Have you ever been listening to someone justify an idea and while they were doing it, took a look around the room and thought to yourself, how can they not see how poorly this is going? I also imagine that rarely, if ever, you’ve taken that same look while you were talking and felt the panic and desperation of realizing that it was all falling short.

Now what’s more likely, that you’ve never lost a crowd or that maybe you just can’t tell either?

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.