Priorities

It doesn’t mean anything to Alexander that Alexandria is still named after him. He can’t feel anything. He’s dead. He has no idea that we still talk about him or that he may have been the greatest conqueror who ever lived. There isn’t much of a chance, however, that he could have missed out on the guilt of killing his closest friend after he’d had too much to drink. In fact, we know he didn’t.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.