Link Dump 2.6

Don’t Kill the Press Release, Shoot the Messenger

(Good look at why press releases are ineffective from PR 2.0)

‘Stop feminising our schools – our boys are suffering’

(I wrote a 15 paper called ‘Fight Club Feminism’ that looked at the same problem)

The Mystery of Consciousness

(Intro to the neurology of consciousness and why we experience ‘vertigo’ when we ponder our existence)

Sword of Damocles

(Wikipedia. ‘The Sword of Damocles is a frequently used allusion to this tale, epitomizing the imminent and ever-present peril faced by those in positions of power.’)

Mediocrity Principle

(Wikipedia. ‘The mediocrity principle is the notion in the philosophy of science that there is nothing special about Earth, and by implication the human race.’

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.