How To Build a New Media Resume

My intern* came across a strategy that impressed me quite a bit. He went to edit a Wikipedia page for a book he’d liked and found that one didn’t exist. Before he created it, he emailed the author and asked if his publicist might have collected any press during its run that he’d be willing to share. Of course they did and this morning, he got a whole list of them along with a big thank you from the author.

In the process, he managed to 1) Show initiative 2) Make a connection with someone important 3) Acquire the materials to meaningfully participate within a community

THAT is how you build a new media resume.

*I’m still going through the applications. He was just the first one I connected with locally.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.