Great content is king
A few articles recently have really codified the ethos of the content model. I don’t want to give too much away but all the smart people I’ve talked to have said the same thing–that in the end, the only thing that really matters is the shit you put on the screen. And by that logic the screen is almost entirely irrelevant.
Good News for Marketers With Eye on Digital Content
Believe it or not, there is something more annoying to online video watchers than advertising: poor quality.
Gaming Consoles are for Playing Games; All the Rest is Flash
Build a big, powerful, muscle-bound machine with a billion features and people will be willing to pay a premium price for all this added functionality beyond gaming. No, I said. People who buy gaming consoles want to play games.
Scoble Leaving Podtech? No He Is Not
“I generally agree with the basic points in his points about podcast/videoblog networks needing to focus on content first. As much as I like John Furrier personally, I also can’t name a second Podtech show off the top of my head. Every time I hear of a company like PodTech or Podshow or Odeo getting multi-million dollar investments and going through it, all I can wonder is how they are spending all that money. Isn’t the thing that makes this medium interesting and available to all of us its low cost of production?”
It’s paradoxical in its ridiculousness. Today, content is cheaper to produce than it was yesterday. Tomorrow, it will be cheaper still. And yet, all anyone wants to talk about is distribution. So I ask you, when we figure it out, when its finally possible to be blue-toothed new singles straight to your phone, when major cinematic movies are beamed via satellite to your local theater and then you pick up a copy for home on the way out via your portable DVR/iPod, what exactly will we be watching?
I’ll be real fucking frank with you, I don’t want it to be “Who’s Your Caddy?” Why is the Wii succeeding? Because they made games people like, things people have been asking for. Why is PodTech failing? Because they bet on Robert Scoble instead of Robert Greene. Pre-roll/Post-roll, advertising, no one cares. They want to watch stuff that is good. Commercials have always been a burden that people bear to get what they want–and now NBC thinks they can create a portal that shows nothing but ads? This is insanity.
In the end, we will have very little impact on HOW our content is delivered to us. So many variables outside anyones’ control dictate it. Cheaper prices here, the price of oil there, an innovation in screen technology, a new codec, a massive investment from some biased source, government regulation. But just about anyone can have an impact on WHAT that content is. Why? Because you can make it. You can sit down tomorrow and develop a story arc that will change media for ever. You can skirt the rules, barrier of entry, taboos, and go straight to the source. But most importantly, the field of combat has been vacated. The competition has ceded the market. They’ve left content on the table. They just want to deliver it.
DON’T YOU DARE DISPARAGE THE GENIUS THAT IS “WHO’S YOUR CADDY!”
when are you going to post about using a table instead of a desk?
That Helio commercial tune is pretty catchy
It’s on the to to_do list buddy.
I thought this post was redundant at first. It seems so obvious that its the content that matters, and video gamers have known this all along; its the games that matter not the system.
So why don’t other people understand this? We hear so much about why we should understand that content matters, but I’d like to know why the desicion-makers DONT understand this. Thats why this post matters, it explains simply, the golden rule of today’s entertainment biz. But of course, they’re not going to read it.
I’m curious. Have you read Get Back in the Box by Douglass Rushkoff? He doesn’t seem like the type to usually make it on your reading list, but he does know media, and you sound just like what he’s been talking about for the past few years.
For a short description if you haven’t read it.
I’m going to pick that up it looks good.