Tim Ferriss is promoting a new charity idea that he is working on called LitLiberation.

It’s not really my thing but I think it would be really cool if a charity announced a partnership with, the money tracking site. All charitable donations would converted to cash before they were deposited and then their serial numbers would be entered into the database. For the rest of that bill’s circulation, as it was tracked by its exchangers, the donation giver’s name would show up as the originator and labeled as “charitable.” But more importantly, they could trace its path all over the world, seeing the “good” that it is doing–maintaining ownership in a way that keeping it would have never really touched. And here’s the thing, it looks like the ultimate transparency, a truly open charity. But it’s really since it all goes to the bank, they aren’t significantly more accountable then they are now. Wouldn’t every other charity have to do the same thing? I know where I would put my money.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.