Called it?
I just got an email about this. Looks like I called it–literally, down to the site to do it on. Although the credit clearly goes to Cuban for the idea…
From my entry:
Let’s say you want to see your company featured on TechCrunch. Arrington sells space on his personal blog, buy yourself an ad. Prove your cleverness, prove your dedication. You’re just trying to get in the door, like a 1000 other people, so uniqueness–catching his attention–puts you in a rare position.
From Arrington’s newest post
I just saw this ad on TechCrunch, which says “TechCrunch Should Review…Intellicontact” and links here. They bought an adsense ad specifically for TechCrunch, and are probably paying a dollar or so per click. Funny and creative.
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.