Books from Break
Barbarians at the Gate—Brian Burroughs
Details the LBO of RJR Nabisco and what quickly became a 25 billion dollar clusterfuck. Reading these books is always surreal–like American Psycho without the irony. The best part, to me anyway, is after reading about how these guys acted and treated people with their “big swinging dick” mentality is looking at pictures. Most of them look like complete douchebags–old, oofy men unaware of their lameness. Which just goes to show that it doesn’t matter how many Gucci suits you buy or how many war analogies you apply to your business, in the end meaning can not be manufactured. None of them really accomplished anything. What mark is it on history that you tore apart a company and put it back together for some fees? No question, LBOs did a lot to shake up and reinvigorate archaic companies (media definitely could use this). Most of the guys that did it though, were just fancy used car salesmen.
All Marketers are Liars—Seth Godin
A quick read, but good. Says that people don’t buy what they need anymore–we have pretty much everything necessarily for survival–and that the future is providing things that tell a story. A marketer is the person that transforms a product into an authentic lie (contradiction on purpose) that provides the customer something to live through or by. Tucker is a master at this: Is he selling funny anecdotes or is it all a story about living Thompson’s “myth and legend”?
Cesar’s Way—Cesar Millan
Trying to train my puppy. The show is awesome and so is the book. It doesn’t matter if you have a dog or not, learning to be calm-assertive is something we all can work on.
Free Prize Inside—Seth Godin
The follow-up to Purple Cow. This is my fourth or fifth Godin book. There is a section in the middle called “A Passel of Tactics” that is an applicable version of the 48 Laws. It tells you how to work within a system to create change. He says rightfully that a great idea is never enough. You’re better set having a good idea with leverage. You should read it just for the tactics section. I think you can find it for free online.
The Four Hour Work Week—Tim Ferriss
I started rereading it for my post on Tim’s blog. Totally forgot he liked Seneca.
Academic Papers/Misc
Evolution of Human Bipedalism: A Hypothesis About Where It Happened—LP La Lumiere
A short, 6 page paper about Aquatic Ape Theory. The idea is that a some point in evolutionary history a group of apes were stranded on an island and forced into the ocean for survival. This is where we developed bipedalism (walking on two legs), our affinity for Omega-3, relative hairlessness and ability to swim. This author thinks it happened near the coast of Africa where the Danakil Alps were mostly submerged by the rising sea. The whole idea seems fascinating to me and I’m trying to read as much as I can on it. If anyone has anything good, please send it.
The Commanding Heights: Battle for the World Economy—PBS ( 6 hr, DVD Boxset)
I should probably do a post on this but if I don’t, watch the DVD. The first disc is about the battle of ideas in economics–Hayek vs Keynes, Chicago School of Economics vs the rest of the academic world. The second disc is about the turmoil of reform, after Milton Friedman won the battle, after the Soviet Union collapsed. And then the last one is called the Rules of the Game and it’s about how to succeed on this new frontier. If anything, get the first disc on Netflix just for its history of the world economy from the Industrial Revolution forward.
Fuck man! Where do you find the time? I can barely squeeze in a book every week or two weeks. You read Cuban’s post about avoiding fiction in favor of useful non-fiction stuff? Seems like too big of a sacrifice.
I just wanted to point out that the Aquatic Ape Hypothesis isn’t a very reputable theory. I discussed it in a class back in college, and it sounded good to me until I realized that many of their claims are exaggerations or just plain inconsistent with the fossil evidence.
Here is a pretty straightforward dismissal of one of the theory’s most popular books.
Ignore the ad hominem attacks and you still have a pretty legitimate criticism of its pseudoscientific nature.
Tell me more, interested to hear as much about it as possible.
Do you use the same collaborative filtering that you outlined in your post on Seth Godin’s blog to find interesting academic papers?
Also, when I try to sign in to TypeKey to place a comment I get a “The site you’re trying to comment on has not signed up for this feature. Please inform the site owner.” message.
We know you love the stoics Marcus Aurelius and Seneca. For a great introduction to the others – Epictetus, Musonius Rufus, and many more try Gretchen Reydams-Schils’s book “The Roman Stoics: Self, Responsibility, and Affection”
It’s a scholarly argument towards how the Stoics approached the self, living a public life, and how they dealt with personal relationships. Well written, well argued, and the bibliography is extensive.
I guess it’s because I live in a city with a good public transport system and bad traffic – but I never understand people who don’t have time to read. I spend 60-90 minutes a day reading on my way to and from work. I think anyone who drives a shit commute already should look into public transport as an alternative – if the time burden is simmilar and like most people – you just don’t need a car while your at work – the commute time would be far better spent doing something useful with your brain.
The tree hugger benefits are a side consideration that also warrants mention.
Re marketing and messaging and framing, you might find Lakoff’s Don’t Think of an Elephant interesting reading, politics aside. I’ve found it a valuable framework primer to understanding messaging, for my own personal/professional communications as well as every other media I’m exposed to.