In the fall of 2006, I wrote my first college paper sourced entirely from my own library. As I’d stared at the paper prompt, I realized I not only knew which books to pull from my shelf but almost photographically, exactly which words to quote. It took me a long time to get there. For over four years, I’d been marking up anything I found remotely interesting in the books I read. I had started with rudimentary page folding and slowly developing a complex system for organizing and distributing what I’d discovered.

It’s funny because I actually have a horrible memory. I’ll often hear someone finish a story and realize I don’t remember a word they said, even though we’d been talking for twenty minutes. But I do have the ability to recall anecdotes and evidence buried deep in books I haven’t looked at in months. I do it by sign posting – by marking the idea as it strikes me, knowing that I might need it later. I certainly wasn’t born with that skill, instead I developed the foundation that made it possible.

Last week, I called my girlfriend at home and asked her to get my copy of The Art of Fiction. Somewhere near the front, I said, is a line that uses dreaming as metaphor for the concept of aesthetic distance. Sure enough, tabbed and highlighted was the idea of fiction as a “vivid and continuous dream.” I hadn’t touched the book since I read it for a class a year and a half ago. The thread I worked it into did 21,000 pageviews. When one of the bands we’re working with pitched an idea for a business they’d like to develop, I photocopied a section I’d marked in Wikinomics and it’s turning into a monster of a project.

I used these quotes for blog posts, for business plans, for guerrilla marketing I do on the internet. I use them in conversation, I send them to friends. I’ve used them to connect with bestselling authors and multi-millionaires, through them I’ve developed my own growing following, and they’ve helped me through deeply personal issues. I’ve given citations for kids to use in research papers on everything from decentralized warfare and aestheticism. And I don’t know if you remember, but I’m a college dropout from a relatively mediocre school. I shouldn’t be able to do these things. Aside from my mentors, the only asset I can truly count on is the collection of ideas, anecdotes and quotes that I’ve built for myself. Over the last 6 year years, my library has gone from a hobby to priceless labor of love. It is without question, directly responsible for where I am today.

Use Post It Highlighter Pens

I wrote about these in my Read to Lead post. There are a few different variations now and you need to be using them.

These will change how you read. On the right side of the page (so that you can open straight to it), I tag the pages I have highlighted important passages on. Don’t be afraid to tear the book up with tags–tape is cheap but the time it will take you to otherwise flip back through the book to track something down is not.

Mark the concepts to look up later

I put tabs at the top to mark words I need to define or concepts to explore further. It’s also how I remind myself to add a cited books to my Amazon Wishlist. BUT, once I look back through the top tabs, I remove them. Having tabs at the top of the book means I am falling behind, having none means I can safely put the book on my shelf.

Be realistic

Tucker will sometimes put 50 or 60 tabs in a single book. I think that’s too many. Personally, I like to keep it under 20 – marking only the important or profound. At a certain point, the flags become meaningless. The idea it separate the consequential from the filler so that you can quickly find what you’re looking for.

Make notes (Annotate)

The best way to build your database is to draft off someone else. Robert Greene was that person for me. As I come across things that prove the laws from his books, I mark them. I will write “Disdain the Things You Cannot Have” or Law 23 or “Enter Action with Boldness.” Using classic texts or books that try to establish universal rules are best for this technique. I’ll sometimes put a pithy statement by Seneca in the margins if it supports an author’s point or try and attribute the thought to the originator of the idea. This allows you to first, make connections but most importantly, capture the reason behind tabbing the page – so you can immediately recall it when you return. In all likelihood, you’ll never need these passages (since they’re support for books that have already been written) but they will help you practice. The funny thing about Robert is that since I’d been doing this for almost two years before we met, I was able to instantly draw from it when he asked me to research for his next book.

Type out the quotes:

From Old School:

So much, in fact, that I began to copy out Hemingway’s stories. I’d read an article about a writer’s colony in Marshall, Illinois, where the aspirants spent their mornings transcribing masterworks in order to learn what it actually felt like to write something great. I slowed myself to hunt-and-peck speed so I could feel the sentence take form, sense the shift in focus or tone when I struck the carriage return for a new paragraph; a thoughtful pause as I read over the page I’d just finished and slowly rolled a fresh one onto the platen, then the final period smacking home and all the joy of completion, the joy of Hemingway himself, as I rolled out the last sheet of “The Undefeated,” laid it upon the others, and squared the stack.

Find an outlet

Most people don’t read and let’s face it, are easily impressed by someone who does. Use that to your advantage. Make an effort to use what you’ve collected in conversation. Bounce the ideas off people you know. The more fulfilling an outlet you find for the fruit of your database, the more motivated you will be to fill it. Try adding a line to a report you’re doing, find solace in them during difficult times or insert them to Wikipedia pages. Do something.

Don’t loan out your books

This is selfish I know (especially since I occasionally borrow) but it’s important. You’re cultivating this library for life, not until you move on to the next book. You need to keep them in a place where you have easy access and the ability to immediately act on the impulse to follow a lead. I’m still missing copies of books I read as I was graduating high school and I will never get that time back. Rereading the books will never recover the way that a passage hit me or the mood in which I was able to understand something for the first time.

Practice runs

This is the most neurotic of my techniques, but probably the most important. If passage leaks into your head and you don’t remember who wrote it, track it down even if you don’t need it for anything at the moment. Don’t stop until you have. Try googling little phrases your know for sure are real, ask people if they remember you mentioning it, flip through as many tabs as you can. If the book is in the public domain, you can use Google Books to search through the text. Not only will it make you more efficient at researching but it will lock the passage in your memory forever.

And of course, the most important thing is time and volume. What good is a database filled with a just a handful of books? When you understand that this is a project aimed at paying dividends for the rest of your life, hopefully you’ll give it the dedication that it deserves. I vowed a long time ago that I would never consider money when I was thinking about buying a book – I just do it. Almost nothing else is a more justified place to funnel resources toward.

I am passionately urging you to start this process. I cannot stress how much it has helped me, both personally and otherwise. A book read without a concerted effort to mark and connect as I have outlined is an opportunity wasted. Why would you do that?

More from me:
Read to Lead: The Secret Code for Cracking ‘Tough’ Books and Reading Above Your Level – (Forbes.com)

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On the Spartans and the Perfect Paper – May 14, 2007

I am looking for an intern/apprentice to work directly for me in LA. And potentially another one who would work remotely from wherever you live. This would be high-level Hollywood and edgeconomy stuff – but totally training-oriented. I won’t make you get coffee or answer phone calls.

Then I am also looking for someone who already understands the internet side and has a fairly extensive background in writing. It would be a full-time, legit salary job for an enormously successful entrepreneur (worth let’s say $300 million) in Los Angeles. This is incredibly serious so we either need to have talked before and the only reason we shouldn’t have is because you’ve been too busy doing it. Just shoot me a reminder with your stuff if you’re interested in doing what I do for Robert Greene, Tucker Max and TheExecutive rolled into one position.

I know these open casting calls typically deter the people that would actually be perfect for this kind of thing. I know I’ve never responded to one. So I want this to be a little bit different. Do NOT send me your resume.

I need links to ANY of your online presences, blogs, Wikipedia, messageboard accounts, delicious, Amazon.com history, RSS reader – whatever YOU think is important. If you send me a screenshot of something in Internet Explorer, don’t expect a response. If you’ve emailed me before, let me know. I’d like to know where you went or are going to school. I NEED to know where you currently live. (If you’re near LA you get a huge bump). Send me something that says something about you as a person because that’s the only thing that really matters – the rest can be worked around.

Both of these are extremely huge opportunities. If I hadn’t just settled into the perfect situation, I would personally consider taking the second one myself and the first is exactly what I was offered roughly a year ago. I wish I could go into more detail by I can’t. Email me your stuff and if it’s a match, we’ll go forward and I’ll tell you the rest. I’ve never done anything like this before so if the smarter, older people reading this blog have any advice I would love to hear it.

One last thing:The more reluctant you are to respond to this, the more likely I want to hear from you – and the more perfect you are for what I have to offer in exchange. If you read my blog and think “Oh I’m just like him” please don’t email me. The people I want to hear from are the ones who nod in agreement at the ideas I’m struggling with, move on and continue on with their life. For example, almost everyone who comes up to Tucker either mentions drinking, chicks or some obscure reference from the messageboard. A person who was healthy in any of those areas wouldn’t make that mistake. I don’t want to work with another version of myself (and neither will the other company), I want someone who is on the same wavelength.

In six months you will have discarded most of what you claim is important now. So shut up. More listening, more learning. Less conclusions and less interrupting.