I’ve wanted to put something like this together for a long time and so when AMP Energy’s PowerDash proposed sponsoring the idea, I jumped on it. What follows is a selected piece from Chapter II in Trust Me I’m Lying, adapted into a slideshare presentation. It’s a how to for one of the more controversial topics of the book “Trading Up the Chain”–essentially, how to create and influence the news with very little effort. If you remember from the book, this tactic can be used for good (a friend’s charity is my first example) or for bad (I talk about Terry Jones and his disgusting media stunts as well). In any case, it’s something you want to understand, whether you’re in marketing or simply a consumer.

For those of you who have read the book already, enjoy and hopefully show it to your friends. For those of you who haven’t, hopefully this gives you a taste of the book.

Why am I doing this now? The big news is that the Revised & Expanded paperback of Trust Me I’m Lying will be coming out in mid-June and the book is now available for preorder. The paperback includes an updated preface/introduction from me, three case studies, a selection of articles I’ve written and some selected editing and improvements to the main text. It’s worth checking out (plus it’s cheaper).

Without further delay, here is the Slideshare:

Thanks again for AMP Energy and their app AMP Energy PowerDash for sponsoring this and to Mohnish Soundararajan for designing it.