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RyanHoliday.net - Meditations on strategy and life
Blog

Only One Way to Build a New Media Presence

When I first took my internship at the management company in Hollywood, they were investing in a social networking site that had all kinds of cool potential. A year, close to a hundred thousand dollars and a total redesign later, the site is actually less popular that where it was before. There were a bunch of reasons for this, but going over the site recently, I came across the most telling one. Not once in the last six months has the founder uploaded anything to his own site. Nothing. And he can’t figure out why no one is joining.

Clay Shirky tells this story about Flickr. Caterina Fake, one of the founders, insisted from the beginning that employees not only have their own Flickr accounts but that they actively comment on the photos of other users. The community didn’t come from nowhere.

Since I took over Fail Dogs, traffic is up for two reasons. One, I update all the time. Two, I’ve systematically gone through and touched almost everybody that matters in that space. In less than 30 days it’s gone from 565,000 pageviews a month to just over 750,000, all because I sat down and got involved. And if you count all the impression off the site itself, we’re just inches away from cracking the million mark.

There is only one way to build a New Media presence.

Your blog will fail unless you post on it. Your delicious account is worthless if you’re not using it. You’ll get nothing from Wikipedia without editing. You’ll never be the source of conversation if you don’t personally start it. Your connections will dry up unless you make consistent contact. And all of the equalizing power of new media is lost on you if you can’t step up and extend yourself.

One day you’ll probably want something from the internet – you’ll have a book to promote, a business that needs customers, someone you need to meet, a ebay auction you’re trying to sell, a job you’re after. It’ll be too late then. You have to start before. And there’s only one way to do that.

June 11, 2008by Ryan Holiday
Blog

Teaching Yourself To Think

“nobody in their right mind would hold back making revenue if it were available.” – comment on TechCrunch

There are two reactions to that comment. It either makes complete sense or you can’t even comprehend someone believing it. If a company’s goal is to make money, why would they ever turn it down? Well that’s like saying that no general would ever withdraw when they could advance. Why would they ever not take territory? A quick look at history shows us that they do that all the time:

Pericles in the Black Sea. Stonewall Jackson at Shenandoah. Themistocles at Salamis.[1] In some cases it’s even got it’s own name, Tactical Retreat

Smart companies, like smart generals, know that money is just money unless it has strategic value. You can get revenue anywhere, especially an innovative place like Google. So that’s not the question. It’s “what does this revenue bring me and am I better off for it?” If it doesn’t have strategic value, then it’s not worth going after.

It’s really easy to latch on to aphorisms or take for granted commonly traded assumptions. Getting yourself to the point where you can think strategically – deeply and counter intuitively – is difficult. It takes a lot of work. It would be easier if things fit in nice little logical boxes but they don’t. There’s this messy middle ground between ignorance and critical thinking that’s discouraging to navigate.

Ultimately, though that’s YOUR JOB. And if you don’t do it, if you don’t want to, then don’t expect the benefits.

[1] Pericles and Stonewall examples from 48 Laws of Power Law 47 (pg 416) and Law 17 (pg 127) respectively.

June 9, 2008by Ryan Holiday
Blog

What I’m Reading

Loose Girl: A Memoir of Promiscuity – Kerry Cohen (short, but interesting.)

McMafia: A Journey Through the Global Criminal Underworld (thought it would focus more on decentralized criminal organizations but it doesn’t. a look at how Russian culture breeds serial entrepreneurs and hustlers)

The Price of Experience: Power, Money, Image, and Murder in Los Angeles – Randall Sullivan (the title of this book is a complete injustice. TheExecutive gave it to me. it’s a detailed history of the Billionaire Boys Club and Los Angeles in the 80s. It’s like Less than Zero but more fucked up. on par with the Bugliosi true crime books)

Life tips from Nassim Nicholas Taleb (the article they’re cribbed from is great)

Obama and the Rise of Asymmetrical Competition (this is why you need to study the evolution of warfare and organizations)

Why Mergers Don’t Work – James Surowiecki

Warfare, Infanticide, and Statistical Inference: A Comment on Divale and Harris(pdf) (short rebuttal to Cannibals and Kings)

June 9, 2008by Ryan Holiday
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“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” - Murakami

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