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RyanHoliday.net - Meditations on strategy and life
Blog

the deeper digg effect.

Paul Levinson wrote a great piece on what he called “The Deeper Digg Effect.”

Far more significant than the quantity of Diggs that landed me there are the deeper secondary effects – for example, picked up on Wired.com, where Chris Kohler not only linked to my blog, but said it describes in “hilarious detail” how I was brought onto CNBC. Since Digg operates on the Web, everything that happens on it has the power to galvanize every other part of the Web – YouTube, Wired.com, StumbleUpon, podcasts. And since each of these, in the embodiment of hyperlinking, connects to a myriad of other interconnected engines and elements on the Web, as well as older media centers that operate partially offline – like conventional television, radio, and newspapers – the potentials are enormous.

He is discussing an often ignored benefit of social networks. The real boost you get after scoring on Digg is not the first wave of traffic, it’s the third, fourth and fifth waves that are important. Every time a Rudius author is submitted and is dugg significantly, a whole slew of PR and link offers come through from other sites. In the last Ebner push, he garnered and enormous about of votes. And yes, the traffic was important, but Diggers are notorious for not sticking around. But many of them reposted the link on the Myspace blogs and Livejournals; which in turn recruited 5 or 6 six friends to come over. Those are the valuable referrals, because they’re genuine. Who do you trust more, Digg or your real-life friends? Not to mention the radio interviews that followed.

It’s easy to get distracted by the first traffic spike, but that’s not the end all be all. Be a little patient and wait for the next one. Those are the people you need to woo and thank for their support. Someone who has linked your site after finding it on Digg is a ripe, potential contact for your site. Do not let that go to waste. Comment on their posts, drop them an email. If they’ve started a forum discussion based on you, you ought to join in. It’ll pay big dividends, trust me.

EDIT: Ironically, Paul’s piece is doing well on Digg. Vote for it here.

April 26, 2007by Ryan Holiday
Blog

Drinking for Twitter

I know I wrote about Web 2.0 rather negatively a few weeks ago, but I’ve got a bit of an announcement.

Rudius Media has joined Twitter–or at least one of the sites has. DrinkingForTwo, probably the funniest one on the entire network is now microblogging. Basically, now you can get the ridiculous one-liners from DFT directly on your phone, IM client or RSS reader. I set it up for my phone and now one or two times a day, they show up in my inbox and show them to my friends.

The problem for Twitter before was that 1) No one was posting anything of any sort of quality. 2) The gung-ho early adopters enthusiasm made it annoying. Since Rudius understand how most of Web 2.0’s features are invasive and unwanted, we’re not going to abuse that trust. We’re not going to bombard you because we wouldn’t wanted be bombarded. And since I’m a subscriber myself, I’m going to shut anything down that crosses the line.

So seriously, join Twitter and add Drinking For Two to your friends list. The content is much more suited for a service like Twitter than it is for the regular domain it’s on now. If you like it, pass it along.

Here are some drinking for two quotes:

-i say if you can have a drink with a straw then you can do the same with soup god dammit.

-my new word for the day is ‘restimate’. a restimate is the amount of time that i think that i am going to nap for.

-although i have never been to northern china or am related to anyone from northern china i really miss the place.

-i got a new pair of shoes today. when i went up to the cash with the box the chick behind the counter asked me ‘who served you?’. I didn’t know, i didn’t pay attention to the name as i didn’t think that i was going to be tested. I wanted to tell the girl at the cash that i was served by the girl with the nice ass and perky tits but instead i just said ‘i think she had glasses’.

April 24, 2007by Ryan Holiday
Blog

Finding a mentor

Get Rich Slowly was one of the sites someone suggested to me after my plea for new reading a few weeks ago, and now it’s my turn to pass it along. It’s a fantastic site about the conservative approach to investing. Anyone who only follows the advice of Jim Cramer or Warren Buffet is an idiot. (I’ve made plenty from both) Their strategies although totally different have made a ton of money which means they’ve both done a ton right. Buffet clearly made a bit more and that’s the side that Get Rich Slowly comes down on.

Anyways, GRS has a great post out on Finding a Mentor

Mentors come in many forms. The key is identifying those people from whom you can learn, and to ask them to share their wisdom with you. Do you work in a large firm? Would you like to pick the brain of the CEO? Form some questions and call her. It may not seem like it sometimes, but even corporations realise the importance of mentoring when it comes to creating successful individuals. This is why many businesses are deploying employee mentoring software such as the Together App. These kind of programs encourage mentorship within a workplace, and allows employers to track the partnership between a mentor and a mentee. Mentorship extends outside the world of business as well. Are you an aspiring writer? Drop your favorite author a line and ask him for advice. Don’t fawn. Don’t gush. If you are polite, and if you are sincere, most people will be pleased to respond. They were young once, too. They know what it’s like to be starting out.

As someone who has learned almost everything they know from a series of mentors–with the latest one being a rather infamous internet star, I think I’m qualified to weigh in on this.

The costs of emailing or contacting someone you want to learn from are about as close to zero as they’ll ever be. Honestly, what’s the worst that can happen? You come off as someone eager to learn. If they ignore you, you know it’s because they’re too busy doing to talk about. If they’re a dick, then you’ve already learned a valuable lesson.

What many of you don’t understand is just how willing most of these people are to lend a hand. They know what it’s like to be where you are. That you’ve even taken the step of contacting them puts you levels above most of the population. That you could cough out a coherent email without patronizing them or treating them like they weren’t human is often enough to get you in the door.

The point is this: You’ll learn more from a mentor directly than you ever will from books. So make a list of the people you’d like to learn from a give it a shot. But do.not.be an idiot about this. Think about how you’d like to be contacted if you were in their shoes. Would you even respond to an email that literally said “I’d like you to be my mentor?” If you have an intelligent question, ask them–and if it’s appropriate, describe your situation. But never, and I repeat never, act like they’re obligated to do anything; because they’re not. Always remember that there is a reason they’ve had the success they’ve had and you haven’t, and let that dictate the terms. The other caveat is to realize that not all mentors are famous and not all of them are writers. You can find one anywhere, and often times they ones that no one has heard of will give you the best advice on life.

Here are a few don’ts and a few dos.

1) Don’t be presumptuous. I can’t tell you how often I am literally appalled at the balls on some people. Whatever you’re asking for, it’s probably too much, so scale it back. If it’s a question they’ll answer it. If it’s “Will you sit and listen to my life story?” you’ve crossed the line. Obviously the relationship is centered around getting something from them, but you need to space that out over time. Perception changes everything, so consider that asking for everything up front as opposed to a little advice every couple weeks could mark the difference between learning a lot or nothing at all.

2) Don’t compliment yourself. Don’t insult yourself. Both extremes are equally detrimental. They are the ultimate distraction from the issue at hand. The former, they have to (if anything at all) take you down a notch. The latter, they have to waste their precious time reassuring a complete stranger. Either option leaves you spending capital that is already in short supply. Once you’ve finished writing your email, scroll through and find out all the affirmative claims you make about yourself and delete them. Remember what Ralph Ellison said about power–that it was “confident, self-assuring, self-starting, and self-stopping, self warming and self-justifying.” It does not need to make claims, they are implied. That the issue is even being addressed says the opposite about you. And on the other end, if you’re lacking the confidence to get it done, why should someone bother putting any energy into you?

3) Don’t be obsequious. Compliments are one thing, being full of shit is another. A person worthy of mentoring you is going to be self-aware enough to realize the majority of their flaws and faults. For you to come in and pretend those don’t exist shows that you either are too oblivious to accurately judge situations or dangerous brown-noser. They want to relate to you on a real level, and that’s impossible if you approach them as something other than a real person. So it is imperative that you let them know why you respect them, but they are not the second coming of Christ–and they know it.

4) Whatever you do, do not insult them or what they stand for. I got an email a little while back where someone pretty ruthlessly insulted Tucker, and then the guy wanted something from me. Now aside from the fact that I would consider TM a friend and someone who has helped me enormously, how does it benefit anyone to insult my boss (and indirectly me for working for him)? Understand that people hold certain things to be sacred. You need to find out what those are and treat them with the reverence they deserve. Let me say this again, being brutally honest doesn’t make you stand out, it makes you a dick. If that’s the route you want to take, go for it, but people don’t often mentor dicks.

5) Stay in the picture. You are easily forgotten, remember that. The key then is to find ways to stay relevant and fresh. Drop emails and questions at an interval that straddles the fine line between bothersome and buzzworthy. Even if they don’t respond, that they saw your name again means a little. If they forget your name or what you offer them then the relationship is pretty much dead. And it’s easier to keep something alive than it is to revive the deceased. I get an email from one kid every couple weeks and it’s perfect, they are always short little emails and I almost always see through them–but at the same time, I respect the ingenuity.

6) Bring something to the table. Anything. Quid pro quo. Even if it’s just energy. Even if it’s just thanks. You cannot ask and ask and not expect to give anything in return. The bigger the payoff you can offer, the longer they’ll take you under their wing. Figure out what you can offer and actually give it. Here’s a freebie: Find articles and books that relate to their field and pass on a recommendation and then they won’t have to waste their time searching.

7) Apologize. When you screw up, more likely than not, you’ll realize you did it immediately after saying or emailing it. Don’t wait for their reprisal, or the token period of silence. They’ll forgive your errors (within reason) if you indicate a propensity for identifying them. I know when I’ve crossed the line and you probably too. Reproach can be softened by mutual understanding.

Note: If any of these things reference something you think you might have emailed me, chances are it’s not. They’ve all happened multiple times–and some of them are ones I’ve made myself.

April 22, 2007by Ryan Holiday
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