Total Commitment

People say things are important to them. Success, recognition, money, freedom, power, some purpose or passion. Yet what do they do with themselves?

They make their choices as if time is infinite and as if it will all be handed to them. As a young man, Bill Bradley used to tell himself that when he was not practicing, someone else was and that when he finally met that person, they—not he—would win. These people do not practice and yet expect to win. And they are disappointed and disillusioned when that doesn’t happen.

You’re given a deadline. What does this mean to you? To me it means nothing. I have my own deadlines. They are tighter and shorter. You are told that the system works a certain way. What does this mean to you? It means little to me. I have my own knowledge, my own education. I’ll learn the best way, not the way to do things. You see that most people life their life a certain way. This too means absolutely nothing. Most people are miserable, self-loathing and passive. No thanks.

When I was a 19 year old college dropout with no experience in the field I was operating in, out-working and out-producing people twice my age, I realized something. I realized that there was very little out there that was so hard or difficult that I couldn’t figure out and excel at so long as I followed my own rules and held myself to my own standards. And so I was able to do this repeatedly, from Hollywood to publishing to fashion and now to writing.

It is a special kind of freedom. It is the freedom from the tyranny of acting ordinarily and expecting extraordinary results (the definition of futility). Total commitment. This is what it takes. It’s more than just wanting—it’s making it happen.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.