The blinding success of the present

Hollywood on Pirates of the Caribbean and the box office

“Summer ain’t over,” said Paul Dergarabedian, president of Media By Numbers, who predicted Hollywood could bring in record summer revenue topping $4 billion. “You’ve got a record number of people in theaters seeing all the trailers and marketing materials for these upcoming films. I’ve never seen a summer so well positioned.”

Robert Greene on the OODA Loop.

Whatever success you are now experiencing will actually work to your detriment because you will not be made aware of how slowly you are falling behind in the fast transient cycle. You think you are doing just fine. You are not compelled to adapt until it is too late. These are ruthless times.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.