I announced my book last week and told you a little bit about it. This week I get to show you something even cooler: the book trailer.

The guys at Simplifilm put this together and I think it captures the book perfectly (it’s also the only book trailer I’ve ever liked besides Tim Ferriss’s. I can’t recommend them or their work highly enough.) If you’re curious, the narrator isn’t me, it’s the wonderful Robert Bruce, whose writing is a must-subscribe. I got very lucky that he was willing to do the voice over.

If you haven’t preordered the book yet, hopefully this trailer will convince you. The materials I’m giving away for preorder actually include case studies that show exactly how to do the trading up the chain process in the trailer.

Also, IMPORTANT NOTE: I will be on Chase Jarvis LIVE on Wednesday, June 27th, 11:00am Seattle time (2 pm NYC time or 19:00 London). Definitely tune in.

Here are some quick blurbs on the book:

“Ryan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he’s run but not taken credit for, this whiz kid is the secret weapon you’ve never heard of.” —Tim Ferriss, author of the #1 New York Times bestseller The 4-Hour Workweek

“This book will make online media giants, very, very uncomfortable.”—Drew Curtis, founder Fark.com

“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge.”—Tucker Max, author of the #1 New York Times bestseller I Hope They Serve Beer in Hell

Listen to them with their chatter of far off places. Look at them with their luxury cars and expensive clothes. Always talking, talking, talking.

They’d like you to think they’ve got it all worked out, wouldn’t they? Just don’t look past the self-absorption, banality, and their deliberate little place at the center of attention.

Instead, think about what they are so often not: respectful or interesting. When Seneca writes that “slavery resides beneath marble and gold,” he leaves out the other attribute: stupidity. It makes you soft and sloppy and obnoxious. Don’t even get started whether they’re happy (actually do the math on the numbers these guys are throwing around)

We like to say with smug satisfaction “nobody lies on their deathbed and says, ‘I wish I’d worked more.’ Well, nobody really says “I’m SO glad I spent all that time skiing” either. Those things don’t matter either–they aren’t happiness or meaning. And in fact, they may be more dangerous because they feel like they do.

When we are young or inexperienced, we envy these people–or at least a part of us does. We unconsciously think we are supposed to be like them. The idea is to own a Rolex right? And be able to talk about what Abu-Dhabi is like, of course.

Or is it? What if the idea is to actually like yourself and the work you do enough that you don’t feel the subconscious desire to flitter around all the time. What if you don’t talk about yourself or (talk that much period) because you’re thinking about important things? What if the idea is to feel better in simple dress, to have no problem with a coach seat even if you could afford otherwise. The more I think about it, yeah, that’s the idea. That you may suffer less the less insufferable you are.

Well, the time is finally here. I can announce my first book: Trust Me, I’m Lying: Confessions of a Media Manipulator (website)

I’ve never spoken about what I do for a living on my site, but the book reveals all that. I am a media manipulator for billion dollar brands to #1 New York Times bestselling authors. For the first time, I expose all the secrets of my profession, analyze why it exists and ultimately, what it means for the world in which we live. It’s a book deeply rooted in history and research, along with my first-person experiences. I didn’t want this to be some toothless, condescending book of media criticism. I name names in it, and I show where the bodies are buried—because I put many of them there. Ultimately, it’s not just a book about marketing but about strategy, culture and media.

Its release will be incredibly controversial, as you can see from the early coverage. GalleyCat reported my advance was as high as $500,000. Gawker predicted it would “easily be both the best and the worst book of the year.” Edward Jay Epstein was kind enough to say it should be “required reading for every thinker in America.” Trust me, there will me more of this praise (and hatred) to come.

After more than 3 years of research and a year of writing and editing, I can safely say this is the best work I have done thus far in my life. I hope to share that with you—and any success that might come along with it.

You can buy the book anywhere, including through the following links:
Amazon
iBooks
Barnes and Noble
Indiebound
800CEORead
BooksAMillion