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RyanHoliday.net - Meditations on strategy and life
Blog

Seeing Opportunities Where Others See Obstacles

(from my poster with Joey Roth)

The story of Ulysses S. Grant at Vicksburg is the story of a central truth of history: that strength often becomes a weakness and weakness can be transformed into strength. The great strategist Saul Alinsky believed that if you “push a negative hard enough and deep enough it will break through into its counterside.” Every negative has its positive. And conversely, every positive–every advantage you think you have–has its negative.

Grant spent months trying to take Vicksburg, which looked down from its protected perch high on the cliffs of the Mississippi, strangling the most important river in the country. He tried attacking head-on and was repeatedly repulsed. He spent months digging a new canal that would change the course of the river. He blew the levees upstream and literally tried to float boats down into the city over flooded land.

None of it worked. But Grant refused to be rattled, refused to rush or cease. His next move ran contrary to nearly all conventional military theory. He decided to run his boats and men past the gun batteries guarding the river—a considerable risk, because once down, they couldn’t come back up. Despite an unprecedented nighttime firefight, nearly all the boats made the run unharmed. A few days later, Grant crossed the river about thirty miles downstream.

The enemy thought he’d given up. You have to ‘catch the rabbit’ before you eat it, Vicksburg’s newspaper taunted him. Lincoln had a replacement ready and primed to take over.

In fact, Grant had a bold plan: Leaving most of their supplies behind, his troops would live off the land and make their way up the river, heading east to take the state’s capitol in Jackson (which had been supplying the city), and only then circle back west towards Vicksburg, hitting it from the other side.

Finally, he laid in for a siege. On July 4th, 1863, Grant ate his dinner inside the city. He had caught the rabbit.

It seems obvious and clear in retrospect. By looping around the fortress and attacking from the rear, he pinned them inside their own walls. With a simple change–and an enormous gamble–he turned their impenetrable advantage into a prison of their own making.

That’s how it works–in war and in life.

It’s something I’ve talked a lot about with my friend, the designer Joey Roth. Why is it that entrenched players, with all their resources, can’t seem to innovate? Why do outsiders seem to respond better to disruption and changes? How does one learn to spot transformative opportunities?

At its core, Stoicism discerns from the things we can control from the things we cannot. Ego on the other hand, is incapable of making this distinction. It deludes us, it lies, it makes us soft and vulnerable. It takes for granted the protections of a fortress and refuses to see how the tables might be turned. On the other hand, the strategist–the stoic–allows us to see obstacles not as impediments, but as opportunities that guide our efforts.

As Joey put it when we were collaborating on a poster about this very idea:

When the competition is established, dug in and secure, it looks like an insurmountable obstacle, but in fact gives you freedom maneuver. This mirrors the agility of a startup vs. an entrenched player, or the beginner’s unencumbered approach beating the expert’s finely tuned but rigid technique. It’s also a reminder to stay flexible as you advance in your work and develop processes and expectations.

Being outnumbered, coming from behind, being low on funds, these don’t have to be disadvantages. They can be gifts. Assets that make us less likely to waste our time, our energy, or potentially even our lives in a failed frontal assault on whatever it is that we happen to face. “Obstacles” force us to be creative, to find workarounds, to sublimate the ego and do anything to win besides challenging our enemy where they are strongest.

In fact, having the advantage of size or strength or power is often the birthing ground for true and fatal weakness. The inertia of success makes it much harder to truly develop good technique. People or companies who have that size advantage never really have to learn the process when they’ve been able to coast on brute force. And that works for them . . . until it doesn’t.

At Vicksburg, Grant learned two things. First, persistence and pertinacity were incredible assets and probably his main assets as a leader. Second, as often is the result from such dedication, in exhausting all the other traditional options, he’d been forced to try something new. That option—cutting loose from his supply trains and living off the spoils of hostile territory—was a previously untested strategy that the North could now use to slowly deplete the South of its resources and will to fight.

In persistence, he’d not only broken through. In trying it all the wrong ways, Grant discovered a totally new way—the way that would eventually win the war.

In our lives, we can apply the same lesson–and ideally, not at such a high and violent cost. We can learn from our obstacles, and they can show us the way. We can remind ourselves to see the counterside to every negative (as well as every positive.). And understand that it’s our obligation to push through.

All it takes is mobility, creativity and a little bit of risk.

This post originally appeared on Thought Catalog. 

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September 28, 2015by Ryan Holiday
Blog

All My Writing for 2015 So Far

It’s been a busy first half 2015. In case you don’t follow me everywhere (twitter is best for articles), I wanted to put together a quick roundup of all the writing I’ve done so far.

 

THOUGHT CATALOG

Amor Fati: Learning To Love And Accept Everything That Happens

If You Do This, You’re A Monster

Here’s Your Productivity Hack: Go The F*ck To Sleep

Shut Up When They’re Talking To You: Always Say Less Than Necessary

I Just Turned 28: Here’s What I’ve Learned In Another Year

Tell Me Who You Spend Time With, And I Will Tell You Who You Are

Anything Can Have Meaning If It Changes You For The Better

Things This Dropout Actually Learned In College

How To Learn The Art Of Speed Reading

Why I Run

24 Fiction Books That Can Change Your Life

9 Short Quotes That Changed My Life And Why

30 Things People (You) Need To Stop Doing Right Now

3 Questions You Need To Answer Before You’ll Have The Life You Want

This Is What Email Overload Looks Like

Man Drowning In Email Before Honeymoon Pens Epic Autoresponse

Three Positive Habits To Practice Every Single Day

24 Things That Only Writers Know (From Writers)

5 Documentaries You HAVE To Watch

33 Ways To Be An Insanely Productive, Happy Balanced Person

5 Life Lessons I’ve Learned From My Pet Goats

6 Reasons Your Book Will Fail

A Writer’s Routine

How To Be A Public Speaker — Or, The Art Of The Keynote Address

 

NEW YORK OBSERVER

Is Gawker Destroying Itself From The Inside? Let’s Hope So.

I’m a Millennial and I Don’t Understand My Peers—Not Even a Little Bit

Why Ta-Nehisi Coates’s ‘Between The World and Me’ Is Not the Masterpiece We Hoped For

I’ll Miss Working With reddit’s Victoria Taylor

An Interview With the 16-Year-Old Media Manipulator Who Deceived The New York Times

Exclusive Interview: Meet Maddox, Owner of the Internet’s ‘Best Page in the Universe’

How Much Do I Love T-Mobile? You Don’t Want to Know

Here’s the Real Solution to Millennial Angst

Meet the Journalist Who Fooled Millions About Chocolate and Weight Loss

EXCLUSIVE: Behind the Facebook Prank That Gamed Reddit And Reached 1M Pageviews

EXCLUSIVE: ‘Digital Darth Vader’ Charles C. Johnson On Manipulating Politics and Media

5 Subreddits That Will Make Your Life Better

7 People Who Overcame Huge Obstacles to Become Famous

The Surprising Value of Negative Thinking

Journalism’s Biggest Problem Is Not What You’d Expect—And It’s Entirely Fixable

Things Heavy Metal Taught Me About Life

The 7 Strategies That Helped Me Write 3 Books in 3 Years

The Shame of Our Public Shamings

An Annotated Interview: The Superficiality Behind Viral Nova

A Guide to Stoicism, From One of NYC’s Greatest Stoics

The Perfect Spouse Is the Best Life Hack No One Told You About

The Hypocritical Degradation of Brian Williams

EXCLUSIVE: How This Left-Wing Activist Manipulates the Media to Spread His Message

I Discovered a Billion-Dollar Business, and All I Got Was This Free Self-Help Book

EXCLUSIVE: How This Man Got the Media to Fall for ShipYourEnemiesGlitter Stunt

Intentional Insanity: The Occupational Hazard of Writing Online for a Living

 

ART OF MANLINESS

36 Books Every Young and Wildly Ambitious Man Should Read

 

99U

How to Get More People to Actually See Your Work

Marginalia, the Anti-Library, and Other Ways to Master the Lost Art of Reading

BUSINESS INSIDER

‘The Canvas Strategy’ is the fastest way to become indispensable at work

 

 

THE NEXT WEB

The single worst marketing decision you can make

 

VOICE AND EXIT

Everyday Philosophy: How to Turn Trials Into Triumphs

July 27, 2015by Ryan Holiday
Blog

Making Sure You Get My Reading List Newsletter

If you’re wondering where the May issue of my Reading List Email is…it sounds like we have a problem. It appears that Gmail’s tabbed inbox layout is finally starting to catch up with my newsletter because the email definitely went out. In the last few days, a bunch of readers on Twitter informed me that Inbox Tabs have been shuffling my Reading Recommendation newsletter into their Promotions tab–or worse, to Spam. For whatever reason, this month’s email had to lowest delivery rate I’ve ever had.

If you’re one of the 40,000 people who enjoys getting the recommendations each month, there are two ways to ensure that it always ends up in your Primary inbox where you can see it.

Drag and Drop

The easiest way is to drag and drop.

Locate the Reading Recommendation Email in your Promotions tab. Left-click and drag the email from Promotions over to Primary.

RyanHoliday-PromotionalTabsPost1

Once dropped, Gmail displays a yellow box that asks if you want to make this change permanent. Click Yes to ensure that all messages from ryan.holiday@gmail.com appear in the Primary tab going forward.

Create a Filter

Locate one of my Reading Recommendation Emails in your inbox by searching for “Ryan Holiday” or “ryan.holiday@gmail.com.”

Create a filter for “ryan.holiday.com” and check the box next to “Never send it to SPAM” on the second screen.

RyanHoliday-PromotionalTabsPost44

That should do it.

Thank you to all the readers who brought this issue to my attention. If you’re not already getting my monthly reading recommendations, you can sign up right here.

May 28, 2015by Ryan Holiday
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