RyanHoliday.net - Meditations on strategy and life
  • Home
  • About
  • Newsletter
  • Reading List
  • Blog
  • Best Articles
    • Archive
  • Speaking
  • Books and Courses
  • Contact
Home
About
Newsletter
Reading List
Blog
Best Articles
    Archive
Speaking
Books and Courses
Contact
  • Home
  • About
  • Newsletter
  • Reading List
  • Blog
  • Best Articles
    • Archive
  • Speaking
  • Books and Courses
  • Contact
RyanHoliday.net - Meditations on strategy and life
Blog

5 Years of Lessons From Running My Own Bookstore

My wife and I were sitting at a cafe in Bastrop, Texas, looking across Main Street at an empty historic storefront.

“You know what would be amazing there?” she said. “A bookstore.”

We started construction on The Painted Porch the first week of March 2020.

Somehow, we didn’t lose all our money. It didn’t blow up our marriage. It’s actually been a great experience and, even more surprising, a pretty good business too.

Five years in, I’ve learned a lot—about business, about books, about myself. Here are some of those lessons:

Crazy can be a competitive advantage. Opening a physical bookstore in 2020 seemed crazy. Not just to me—everyone said so. Retail was shifting online, books were becoming digital, the pandemic was raging, bookstores were closing—not opening. But that’s exactly why it worked. It was crazy because no one else was doing it. It stands out. It’s different.

Look for disconfirmation. As I was thinking about doing the bookstore, I asked a lot of people why I shouldn’t do it. Not that I was looking to be talked out of it. I was asking so I could hear the concerns, the objections, the risks I hadn’t considered. Every one of them raised something I hadn’t thought of and then was then able to address before opening. 

Take some risk off the table. Most big, cool, intimidating things in life comes with a certain amount of risk. But just because you take a big risk doesn’t mean there aren’t ways to take risk off the table. A great piece of advice I got from Allison Hill, who owns Vroman’s and Book Soup in Los Angeles, was to make the bookstore a multipurpose space. The Painted Porch is of course not just a bookstore—it’s my office, my employees’ office, the place where we record podcasts and film YouTube videos. So if nobody comes in and buys books, we’re not necessarily losing money. Multi-use allows you to do more than you ordinarily would—across the board.

Think of it as an experiment. When I was kicking around the idea, Tim Ferriss told me to think of it as an experiment. Try it for two years, he said, and if you hate it at the end or it’s failing, then walk away. This piece of advice was so freeing. It gave me an out—which allowed me to bravely dive in. Because I wasn’t betting my whole life on something, just a contained time commitment. Thinking of every venture, every project as an experiment is a great way to go through life. It lowers the stakes. It minimizes the downside. It lets you take a shot on something that otherwise might be way too intimidating.

Don’t trust conventional wisdom. One of the things I did while I was kicking around the idea is I looked up how expensive it is to start a bookstore. Search results said it was hundreds and hundreds of thousands of dollars—way more expensive than I was interested in. But then I wanted to question whether that number was real. So then I went and looked up how expensive it was to start an ecommerce business—something like Daily Stoic. Search results said it was hundreds of thousands of dollars more than I’d spent to start Daily Stoic. That was really helpful—to learn, oh, these people don’t really know what they’re talking about. Or that there’s a cheaper way, a different way to do it. You don’t have to do it the way that everyone else does it.

Be okay with mediocrity at first. A problem with having really high standards or when you expect a lot of yourself is that it can be hard to start something new. It’s hard to be comfortable with something that’s kind of crappy or mediocre or not all the way there. But there’s a reason most tech start ups think in terms of a minimum viable product. There’s a great Hemingway line—we actually have a shirt with it, and I have a print of it on my wall—it’s one of my all-time favorite quotes: the first draft of everything is shit. I love how The Painted Porch is now, but it took years to get it to where it is. It’s been a continual process of improvement and growth and making changes.

Doing interesting things usually pays off. When I was starting out as a writer, an author gave me a piece of advice I’ve never forgotten: If you want to be a great writer, go live an interesting life. He was right. Great art is fueled by great experiences—or, if not “great” experiences, at least interesting ones. That was in the back of my mind with the bookstore. Even if it failed, I knew the experience of trying to open a small business in rural Texas during a pandemic would be filled with stories. And it has been. I’ve drawn on it constantly—in my writing, my talks, in conversations with people on the podcast. So when you have the choice between the safe, boring path and the interesting one, take the interesting one. It always pays off.

Have a unique proposition. Most bookstores carry thousands of titles. The best one in Austin, BookPeople, stocks over 100,000. We carry about 1,000. It was one of the best decisions we made. We only carry books we love. Not only did this make it cheaper and easier to run the bookstore, it makes us stand out. If people want a specific book, they go to a certain trillion-dollar e-commerce behemoth. If people want to discover new books and have a unique experience, they come to us. We are the only bookstore in the world with our selection.

Create spectacles. Before we opened the store, I was in Bucharest, Romania for a talk. My host took me into a local bookstore that had an enormous globe hanging from the ceiling. I watched as customer after customer came in to take pictures beneath it, before checking out with books. This inspired our now infamous book tower, which I designed to be built on top of an old, broken fireplace. It’s 20 feet tall and made of some 2,000 books, 4,000 nails, and 40 gallons of glue. It was not cheap. It was not easy. But it’s probably one of the single best marketing decisions we made. Invariably, almost every customer that comes in takes a picture of it—plenty more come in because they heard about it and wanted to see it.

The positive externalities are the best part. I’ve gotten a lot out of the bookstore. I’ve learned a lot…about business, about books, about what I’m capable of. Sales have been strong. But the most rewarding part has been what it’s done for other people. Putting books we love out in the world. Creating a gathering place for the people in our community. Building something that makes our small town a little better, a little richer, a little more interesting than it was before. 

Beware of mission creep. Our original plan was that we’d have only a couple hundred books, only my absolute favorite books. But I’m always reading and discovering new favorites. So the temptation to add and add and add is always there. In the military, they call this mission creep—a gradual broadening of objectives as a mission progresses. If you are setting out on a project, it’s something to be aware of.

For everything you add, take something away. There’s a great story of Mark Parker who, just after he became CEO of Nike, called Steve Jobs for advice. Is there anything Nike should do differently? Parker asked. “Just one thing,” Jobs said. “Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.” “He was absolutely right,” Parker said. “We had to edit.” Because we’ve always done it this way, is not a good reason. Or in our case, because we’ve always carried this book, is not a good reason. We have to edit.

Have the discipline to not scale. At least once a week, someone asks if we’re going to open a second location. And at least three struggling bookstores have reached out about us acquiring them. The answer is a polite no. “Do Not Go Past The Mark You Aimed For” is one of the most important laws in The 48 Laws of Power. Know when you’ve won. Know what enough is. Know your limits.

Behind mountains are more mountains. That’s a Haitian proverb I love. My wife suggested opening the bookstore in the fall of 2019. Then COVID delayed us a year. Then we didn’t feel right opening for another year. Then a freak storm and some political incompetence shut down the power grid—burst pipes, busted roof. Then a global supply chain crisis made books hard to get. There’s the day-to-day stuff too: employees get sick, the internet goes out, shipments arrive damaged, a toilet leaks, the door won’t shut properly all of a sudden. But that’s how it goes. With most things in life, you don’t overcome one obstacle, you don’t get through the first, second, or third year of your business, and then suddenly you’re magically done with obstacles. No, it’s one damn thing after another. Expect it. Work through it. Keep going.

Learn from the cats. When we were thinking about opening a bookstore, I bought a course from a bookstore consultant. I talked to friends. I talked to bookstore owners while on a book tour. I got a lot of advice, gathered best practices, and learned what worked for others. And yet, the single most popular thing about The Painted Porch is something that never came up…the cats. In 2021, we took a family road trip to Cerro Gordo, the ghost town Brent Underwood has been restoring—my kids are obsessed with his YouTube videos—and came home with two cats who have lived at the bookstore ever since. They’re literally the most popular thing about the store. As one Yelp reviewer put it: “Nice collection of books, clean, very comfy atmosphere, but I’m not going to lie to the great people of Bastrop…I come for the cats.” Lol. So yes, do your research. Yes, learn from others. But keep in mind, some of the best parts of any project are things you can’t possibly predetermine.

Don’t overlook simple solutions. There’s a tendency—especially when you care a lot about something—to overthink it. To assume everything has to be big, polished, expensive, professional. But great ideas can be cheap and easy too. One of my favorite bookstores in the world, Gertrude & Alice in Bondi Beach, puts sticky notes inside their books. Just little handwritten notes from employees about why they liked this or that book. No fancy plaques. No expensive signage. We started doing it at The Painted Porch too. It’s fun, it’s human, and customers love it.

Do things only you can do. Something that’s happened with Daily Stoic over the years is as it has grown, so has the number of copycats. And so we’re constantly asking, what can only we do? With the bookstore, we’re lucky to have authors constantly passing through to record the podcast. While they’re here, they sign books. Sometimes we do live events with them. Those books, those experiences—you can’t get them anywhere else. With AI tools making it easier and easier to copy and replicate and reproduce, it’s more important than ever to find and focus on the things only you can do.

Zoom out. When we were doing a small construction project at the bookstore recently, we moved an old antique bar and found some paint on the wall, covered in plaster. Carefully scraping it away, we found a date: January 16, 1922. What was happening in the world that day? Who were the people who stood there and supervised it being painted? What kind of business was in this space a hundred years ago? How many others have come and gone since? It was a humbling reminder: we’re not the first people to try something in this building, and we won’t be the last. Every project, every place, every person is part of something much bigger—something that started long before us and will continue long after.

If you’re successful, your people should be successful. Nothing feels better than distributing profits or raises to the team. If you don’t take pleasure in that, you’re doing it wrong, prioritizing the wrong things.

If you’ve always wanted to do it…do it. This has happened to me more than once. When my wife and I moved to a farm, I couldn’t believe how many people said, “I’ve always wanted to do that.” Same with opening the bookstore. People hear you have a small-town bookstore and they light up—“I’ve always wanted to do that.” Casey Neistat has a great line: “The right time is right now.” If you’ve always wanted to do something, do it. Stop romanticizing it. Stop overthinking it. Try it. Do it small. Do it your way. But do it.

There are many ways to measure success. One of the first things people want to know is how the bookstore is doing, whether it’s a success. I like to joke, my wife and I are still together, so yes, that’s a big win. We survived. We kept ourselves together despite it all.  

The real answer is that early on, we asked ourselves, what does success look like? And we decided that success was going to be: becoming more community minded, becoming more responsible, becoming better organized, having more fun, making a positive contribution.

With any project or endeavor, there are many ways to measure success. Has it made you a better person? Has it made your community better? Did it challenge you in ways you needed to be challenged? What metrics actually matter to you? Remembering why you did something—and how you defined success at the start—helps you calibrate your decisions along the way. 

It helps you know when you’ve won.

March 25, 2026by Ryan Holiday
Blog

The Diet That Is Making You Miserable

A few weeks back, I was down near Phoenix and swung out to talk to the Chicago Cubs and the Arizona Diamondbacks who were in the middle of Spring Training.

These are elite athletes. Preparing for the talk, I was thinking about just how hard it is to do what these professional baseball players do. Hitting a baseball almost defies physics. The amount of time you have between when you decide to swing and when the ball crosses the plate is almost nothing. It is nearly physically impossible. That’s why so few people can actually do it. And even the people who can do it can only do it maybe three or four out of ten times. It is one of the hardest things in sports.

But it struck me, as I was sitting in the cafeteria after, helping myself to a prepared, perfectly portioned, macro-balanced plate of eggs with turkey bacon and fresh fruit, and chatting with some of the players, that while they spend enormous amounts of time thinking about their diet and nutrition and they have some of the best people in the world helping them optimize what they put in their bodies, they think a lot less about what goes into their brains. 

In fact, many of them—like the rest of us—are injecting straight garbage on a daily basis.

We are, after all, flooded with more information than entire civilizations could have produced, let alone imagined. 

The key practice in the modern world is not how to consume all of it, but how do we decide what not to consume? How do we stay informed about what’s happening without overwhelming ourselves with distractions? How do we manage our information diet with the same discipline that we would put towards our actual diet? Because just as what we put in our bodies matters, what we put—or fail to put—in our minds matters too. 

Presidents of the United States face this problem most acutely. The president famously gets what is known as the Presidential Daily Briefing, typically three pages of top-secret information about international developments and concerns, delivered, as the name implies, daily, with in-person explanations and summaries. The best presidents listen intently, ask questions, and then apply what they’ve learned to their day-to-day decisions.

But we live in a world where the President doesn’t read this carefully curated document assembled by intelligence agencies and experts, and instead prefers to get his news from social media…and not just any social media network but one made up of his biggest, more ideologically zealous fans. If this bubble were not enough, there are also reports that he employs a special assistant whose job it is every day to bring him printed-out positive articles about himself to keep his spirits up.

Elon Musk is another example of how what you consume can warp you. He went from reading rocket manuals and reasoning from first principles to obsessively refreshing his Twitter feed. A man who could pay for a daily briefing rivaling even the most powerful heads of state instead mainlines information from trolls and pundits and conspiracy theorists.

This mirrors the problem we all face. We have access to the kind of information that emperors could have only dreamed of. This is real power, but as always, power corrupts and disorients and distracts. We have more information than emperors could have dreamed of. We are also subjected to more misinformation than they could have conceived of in their worst nightmare. 

Audio. Video. Text. It comes at us at incomprehensible speeds. 

It takes discipline and wisdom to manage your information diet properly, to be a discerning and selective conduit for everything that’s coming at you. 

Almost certainly, your information diet has too much real-time information in it. The news. The feeds. The notifications. Almost certainly, you would be better off if you read more books. If you focused on information with a longer half-life.

Personally, I prefer a steady diet of books about history and human nature (here’s a list of timely books I put together for 2026). They’re not all fun and sunshine—there’s plenty of darkness, too—but I learn far more from that than from endless scrolling. I’m deliberate about which chats and texts I participate in and who I spend time with. In programming, there’s a saying: “garbage in, garbage out.” I try to let in the opposite of garbage, because that leads to the opposite of garbage out.

“The art of not reading is a very important one,” Schopenhauer said of avoiding popular rubbish. It’s not how much you know, but that you know the right things. It’s not that you read, it’s what and how you read. “Do not be eager to know everything,” Democritus reminded himself in the fifth century BC, “lest you become ignorant of everything.” 

Go straight to the source when you can. Check sources always. 

Choose quality over quantity. 

Find experts you can trust. Verify them first.

Favor information that has staying power over what is “developing” or “just in.” Try to get the big picture. Try to make connections between what’s happening now and what has happened before. 

Seek out things that challenge you. Hear what the other side has to say. 

Pay attention to where misery, negativity, dysfunction, and chaos sneak into your life. Ask yourself, when was the last time X or Instagram left you feeling informed. Reddit? Cable news in an airport? If it isn’t leaving you calmer or wiser, maybe it’s time to cut it off at the source. 

You don’t have to be uninformed—just be intentional about what you consume and who you engage with. 

The best hitters in baseball will tell you that what separates the good from the great, at the highest level, is plate discipline. It’s the ability to lay off pitches. To not swing the bat. To be discerning.

That skill applies here too. The feeds. All the hot takes. The notifications. The group chats. The breaking news. Most of it is designed to get a reaction out of you, not to make you wiser or better informed. You need to cultivate the discipline to lay off the junk. To not take in everything thrown on your plate. To discern what’s worth your time and what’s designed to get a rise out of you. To swing only at the right pitches. 

Because you are what you eat. And what you read, what you watch, what you let into your information diet.

So choose wisely.

March 17, 2026by Ryan Holiday
Blog

You Slipped Up. Here’s How To Get Back On Track

It was a long winter. 

You got sick. You lapsed on a resolution. You slipped up. You’re tired, distracted, out of sorts. 

So you’re going to write off the rest of 2026?

That’s crazy.

In one of my favorite passages in Meditations, Marcus Aurelius writes, “When jarred, unavoidably, by circumstances, revert at once to yourself, and don’t lose the rhythm more than you can help.”

I think that word “unavoidably” is key. Slipping up, getting knocked off course, falling off the wagon—it happens. 

And that’s what I want to talk about in today’s email: some rules for a reset. Here—already a couple of months into 2026—is the perfect time. For getting back to first principles, to the things that you said you were going to do, to the person that you know you want to be.

(And by the way, I’m getting together with thousands of Stoics from around the world to do a reset as part of ​The Daily Stoic Spring Forward Challenge​ on March 20. It’s a set of 10 daily, actionable challenges designed to help you clean up your life and spring forward without the weight of bad habits and vices. ​You can learn more and sign up here​. I hope to see you there!)

Focus on what you can control. You’re rattled by what’s going on in the world. The economy. The news. The possibility of AI taking your job. Whatever outrage is dominating the social media feeds this week. In short, you’re spending enormous amounts of time and energy on things you cannot control. Revert to what Epictetus described as our “chief task in life”—getting real clear about what’s up to us and what isn’t. Our actions, our thoughts, our feelings—these are up to us. Other people, the weather, external events, these are not. But here’s the thing: our responses to other people, the weather, external events are in our control. To reset your life, the best place to start is with making this distinction and then choosing to focus on the things that are in your control. If only because it concentrates your resources in the places where they matter.

Wake up early. No one likes getting up early in the winter. Because it’s cold. It’s dark. That’s the famous passage from Meditations: he knows he has to get out of bed, but so desperately wants to remain under the warm covers. “Is this what I was created for?” he asks himself. “To huddle under the blankets and stay warm?” No, it’s not what we were created for. We were made to be up and “doing things and experiencing them.” So we must reclaim the morning hours, the most productive hours in the day. Hemingway would talk about how he’d get up early because early, there was, “no one to disturb you.” Toni Morrison found she was just more confident in the morning, before the day had exacted its toll and the mind was fresh. Like most of us, she realized she was just “not very bright or very witty or very inventive after the sun goes down.” Who can be? After a day of banal conversations, frustrations, mistakes, and exhaustion. If you want to get back on track, if you want to start executing at a higher level, then you have to get in the habit of waking up early.

Protect the best part of your day. Waking up early is critical, but even more so is what we do in those early hours. Waking up early just to get straight into scrolling social media, checking email, watching the news—this is not a reset. You’ve handed the best part of your day to other people’s emergencies, other people’s opinions, other people’s agendas. The novelist Philipp Meyer​ (whose book ​​The Son​​ is an incredible read) told me on the Daily Stoic podcast, “You have to be very careful about to what (and to whom) you’re giving the best part of your day.” Well-intentioned plans fall apart as the day progresses. Our willpower evaporates. The world makes its demands. So it’s key that we prioritize the important things and that we habitualize doing them early. Personally, I fiercely protect my mornings—family first, then writing. My assistant knows not to schedule anything before mid-morning because early calls and meetings don’t just take time—they sap the energy needed for the essential work. I want to give my best self to my most important things. Everything else can come after.

 

Do less, better. Your calendar is filled up. Your inbox is flooded. Your to-do list is overflowing. You’re doing too much. When I talked to the great Matthew McConaughey on the Daily Stoic podcast, he told me the story about a moment a few years ago when he realized he was doing too much. “I had five proverbial campfires on my desk,” he said. He had a production company, a music label, a foundation, his acting career, and his family. “What I did was I got rid of two of the campfires.” He called his lawyer and shut down the production company and the music label. “I was left with the three things that were most important to me. And those three campfires turned into bonfires…I had been making C’s in five things, but when I concentrated on three things, I started making A’s.” A reset requires concentration. It requires elimination, Seneca said: “He who is everywhere is nowhere.” Remember: Everything you say yes to means saying no to something else. And conversely, everything you say no to means saying yes to something else. When you say no, when you cut out the inessential, the Stoics say, it allows you to double down on what is truly essential.

Just make a little progress every day. For a long time, my writing habit was all-or-nothing—either I wrote a lot of words or I didn’t. Over time, I’ve lowered the stakes: now the question is simply, “Did I make a positive contribution to my writing today?” Sometimes that means writing, sometimes editing, adding, deleting. Sometimes I’m home and it’s in my office, sometimes I’m on the road and it’s on a plane or in a hotel room. Sometimes it’s a big contribution, sometimes it’s a little contribution. “Well-being is realized by small steps,” Zeno would say looking back on his life, “but is truly no small thing.” Focus on that—just making a little progress each day. 

Focus on process, not goals. When most people think about resetting their life, they think about setting a goal—lose 20 pounds, read 30 books, write a book. But goals are just finish lines—they’re about achieving something specific, often external, and usually out of your control. A better approach is to focus on the process: the daily work and the practices that will move you forward, regardless of the outcome. As I wrote about recently, I don’t have goals. When I write, I don’t focus on finishing books—that would be overwhelming. Instead, I focus on my notecard system and writing for a couple hours every day. The books emerge from that process naturally, over time. Any time you want to reset things in your life, instead of fixating on specific outcomes, focus on the process that will guide you. The results will take care of themselves.

Make amends. This is actually one of the challenges in the upcoming ​Spring Forward​: to apologize or make amends with someone. Years ago, there was someone I got into a big fight with over one of my books. I eventually emailed them, saying, “Hey, here’s what I’ve been carrying, and I wish I’d done it differently. I feel bad about the consequences for you. I’m sorry.” I’d love to say we became friends afterward, but they didn’t accept my apology—instead, they hurled more anger at me. It was obvious they still carried a lot of resentment, but making amends is also a gift you give yourself. I said what I needed to say, so I’m no longer ruminating or carrying it around. I owned my role in it. I tried to be who I want to be. If they aren’t there yet, that’s okay—I did what I could. As Marcus Aurelius said, the best revenge is not being like the person who wronged you. Maybe they’ll never see your side, but at least you won’t turn into them. We can’t change the past, but we can take responsibility: acknowledge our mistakes, own the pain we caused, learn from it, practice empathy, and try to repair it. This is a kind of deep clean for your life, allowing you to start fresh and move forward without the weight of that emotional clutter.

Discard anxiety. You’re anxious about politics. About flying. About the state of the world. About your kids. The one thing all causes of anxiety have in common? US! The airport is not making you anxious. You are making yourself anxious in the airport! Marcus Aurelius talks about this in ​Meditations​. “Today I escaped from anxiety,” he says. “Or no, I discarded it, because it was within me, in my own perceptions—not outside.” It’s a little frustrating, but it’s also freeing. Because it means you can stop it! You can choose to discard it.

Find a scene. You’re hanging out with the same people you’ve always hung out with. The same circle, the same conversations, the same comfortable group that never quite challenges you or pushes you or expects anything different from you. And then you wonder why you keep ending up in the same place. “Tell me who you consort with,” Goethe said, “and I will tell you who you are.” You need to find a scene that challenges you, inspires you, exposes you to new ideas, holds you accountable, and pushes you beyond your limits. The Spartan lawgiver Lycurgus introduced the common mess hall and required that all citizens eat together. It was harder to eat more than your fair share, more than your healthy share, when you were surrounded by your comrades in battle.

Quit your vices. There’s a story I tell in ​Discipline is Destiny​ about the physicist Richard Feynman feeling a sudden midday pull to have a drink. On the spot, Feynman gave up drinking right then and there. Nothing, he felt, should have that kind of power over him. Ask yourself: What has control over me? Is it caffeine, social media, Netflix, junk food—something more serious? I once heard addiction described as losing the freedom to abstain. Where have you lost the freedom to say no to? And how can you reclaim your power by refusing to feed that habit? If you want a happier, more fulfilling life, decide which vices you’re no longer willing to let rule you.

Do hard things. Making a life change, adopting new habits, doing anything challenging requires courage. As I write about in Courage is Calling: Fortune Favors The Brave, we can’t just hope to be brave when it counts. Courage has to be cultivated. To do the big things that scare you, start with smaller things—start with developing the ability to push yourself to do stuff you’re reluctant to do. To be able to endure the cold reception of a bold idea, start with enduring a cold shower. To be able to step forward when the stakes are high, regularly do that when the stakes are low. To be able to embrace the discomfort of a major life change, accustom yourself to minor discomforts. We treat the body rigorously, Seneca said, so that it may not be disobedient to the mind. We push ourselves in little ways so the big ways stop seeming quite so big, quite so out of character.

Don’t be ashamed to ask for help. Whenever I speak to military groups, I like to share one of my favorite lines from Meditations: “Don’t be ashamed to need help. Like a soldier storming a wall, you have a mission to accomplish. And if you’ve been wounded and you need a comrade to pull you up? So what?” I love how Marcus Aurelius delivers that line—with a shrug. So what? There’s no shame in needing help. Whether it’s therapy, asking for advice, or hiring someone to support you, seeking help is often the key to breakthroughs, growth, and success. Tim Ferriss has a great question that ties into this: What would this look like if it were easy? Often, the answer involves creating support systems or finding the right kind of help. Resetting your life isn’t something you have to do alone.

Get back up when you fall. It’s wonderfully fitting that in both the Zen tradition and the Bible, we have a version of the proverb about falling down seven times and getting up eight. Marcus Aurelius said it was inevitable to be jarred by circumstances, but the key was to get back the rhythm as quickly as possible, to come back to yourself, rather than giving in.

Be kind to yourself. The Stoic philosopher Cleanthes was once walking through the streets of Athens when he came across a man berating himself for some failure. Seeing how upset he was, Cleanthes—normally one to mind his own business—could not help himself but to stop and say kindly, “Remember, you’re not talking to a bad man.” Often, the desire for a reset comes packaged with self-contempt, with some judgment of the version of us who got off track. But this isn’t about beating yourself up. After a lifetime of study of Stoicism, this is how Seneca came to judge his own growth: “What progress have I made?” he wrote. “I have begun to be a friend to myself.” Be kind to yourself. Celebrate your decision to make a change, to get back on track, to make yourself better. That’s what friends do. 

Go the f*ck to sleep. All the other habits and practices listed here become irrelevant if you don’t have the energy and clarity to do them. We have to follow the advice of a book I love to read to my kids: Go the F*ck to Sleep! In the military, they speak of sleep discipline—meaning it’s something you have to be good at, you have to be conscious of, something you can’t let slip. We only have so much energy for our work, for our relationships, for ourselves. A smart person knows this and guards it carefully. A smart person knows that getting their 7-8 hours of sleep every night does not negatively affect their output, it contributes crucially to their best work.

Remember you are going to die. Shakespeare said that every third thought should be of our grave. Perhaps that’s too much. One thought per day is plenty. The point isn’t to be morbid, but to remember that you are mortal. How much time do we waste on things that don’t matter? And why? Because we think we can afford it! Memento Mori. You will die. Live while you can. Live your life as if you have died and come back and all of this is extra. I keep a coin in my pocket to remind me of this and touch it at least once a day. Death doesn’t make life pointless but rather purposeful. And fortunately, we don’t have to nearly die to tap into this.

***

Those are some things I come back to whenever I need a reset.

If you’re ready to take your own efforts to the next level, I’d love for you to join me in the ​Spring Forward Challenge​ from Daily Stoic.

It’s packed with powerful exercises rooted in the best Stoic insights and strategies, and thousands of people around the world will be participating.

Sign up at ​dailystoic.com/spring​—we start on March 20th. I hope to see you there, ready to clear out the clutter and make room for what truly matters.

March 11, 2026by Ryan Holiday
Page 1 of 212»

“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” - Murakami

© 2018 copyright Ryan Holiday // All rights reserved // Privacy Policy
This site directs people to Amazon and is an Amazon Associate member.