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RyanHoliday.net - Meditations on strategy and life
Blog

We Must Not Devolve Into This (Or We Risk 2,500 Years of Progress)

Before we get into it…with the upcoming release of ​Wisdom Takes Work—the fourth and final book in my Stoic Virtues series—we’re doing a collector’s set of all four books. There’s a limited run of these, so pre-order them here today. I’m also giving a talk in San Diego in February about applying the Stoic virtues to modern life and modern problems. Grab seats and come see me!

On the night of April 4, 1968, Robert Kennedy, then running for president, was about to give a speech in inner-city Indianapolis when he got the news that Martin Luther King Jr. had been assassinated.

It had already been a grueling campaign. It had been a painful few years. And now, another murder, more violence.

Kennedy was the one who had to break the news to the milling crowds that King, their leader, was dead. The crowd, roiling with anger and despair, was on the verge of riot.

His prepared marks woefully insufficient for the moment, Kennedy began to riff. It was a crossroads moment, he said: “In this difficult time for the United States, it is perhaps well to ask what kind of a nation we are and what direction we want to move in…You can be filled with bitterness, with hatred, and a desire for revenge. We can move in that direction as a country, in great polarization. Or we can make an effort, as Martin Luther King did, to understand and to comprehend, and to replace that violence, that stain of bloodshed that has spread across our land, with an effort to understand with compassion and love.”

To those tempted to move in the direction of hatred and revenge, Kennedy said, “I can only say that I feel in my own heart the same kind of feeling,” for his own brother had been struck down the same way just five years earlier. But he also knew personally what a dark and empty road that was. “We have to make an effort in the United States,” he said, “we have to make an effort to understand, to go beyond these rather difficult times.”

Then, he drew on a line from one of his favorite books, The Greek Way by the classicist Edith Hamilton. On a ski vacation four years earlier, Kennedy was loaned a copy of the book and ended up spending most of the trip holed up in his room, absorbed in Hamilton’s wonderful discussion of what made the Greeks so special, what they can teach us, and how they thought about life. It was from her book that he had read a line by the ancient Greek poet Aeschylus that stayed with him. And there in Indianapolis, from memory, he recited it:

“In our sleep, pain, which cannot forget, falls drop by drop upon the heart until, in our own despair, against our will, comes wisdom through the awful grace of God.”

“What we need in the United States is not division,” Kennedy explained. “What we need in the United States is not hatred. What we need in the United States is not violence or lawlessness. [What we need is] love and wisdom, and compassion toward one another, and a feeling of justice toward those who still suffer within our country, whether they be white or they be black.”

He urged the attendees to return home and to pray, and offered them an alternative, a chance to take meaning from this terrible experience. “Let us dedicate ourselves to what the Greeks wrote so many years ago,” Kennedy said, “to tame the savageness of man and to make gentle the life of this world.”

All over the country similar crowds erupted into mobs, which turned into deadly riots. But in Indianapolis that night, largely because of Kennedy’s words, the people chose peace and restraint over rage and violence.

The reality is that political violence is not unprecedented in American history. It has always been there, lurking beneath the surface of our democracy. In fact, if you’ve read Bryan Burrough’s Days of Rage (or listened to my conversation with Bryan), the statistics are staggering—in 1968 alone, there were over 2,000 terrorist bombings in the United States. The FBI reported more than 2,500 bombings on U.S. soil between 1971 and 1972, an average of nearly five explosions per day. As Burrough put it, perhaps the only thing more startling than those numbers is how completely they have been forgotten by the American public. 

If we go back even further, and if you want a really terrifying look at how political violence can consume a republic, I highly recommend Mike Duncan’s The Storm Before The Storm, about Rome and the hundred years of political dysfunction that preceded Julius Caesar. In the book (and in our podcast episode together), Duncan chronicles how the normalization of mob violence, the normalization of assassinations, people breaking the rules, politicians demonizing their opponents, politicians trying to overthrow elections, people thinking that they alone were the solution to the republic’s problems led to the republic’s fall. 

So again, political violence has always been there. And it can continue to be there, if we let anger and hatred take more and more of us in their direction. We can follow Rome’s path toward the normalization of brutality, where every act of violence is met with more violence. Or we can choose to go the way Kennedy talked about that night in Indianapolis—the harder path of understanding, compassion, and the ancient wisdom that teaches us to find meaning in our suffering rather than let it consume us. We can choose, as he said, to try to tame the savageness of man. 

Look, pluralism is not some nice idea. It is a technology. It was invented out of the hard-won wisdom that Aeschylus talked about, largely by the American pilgrims and then the Founders, who looked backwards at centuries of religious violence. They understood that in a winner-take-all system, people would always be fighting. But in a system that allowed for a multitude of views, for freedom of expression and protecting minority views—even abhorrent ones—where the government did not pick sides, then people of all faiths and beliefs could co-exist. 

I do not mean to be kumbaya about this. I also don’t want to dance around the brutality of what happened to Charlie Kirk—a father of two was gunned down by a high-powered rifle on a college campus, bleeding out before he even knew he was dying. I also won’t refrain from denouncing the inane, trollish, and stupid positions he often espoused. Charlie Kirk was a bigot and a misogynist and a homophobe. He also celebrated and encouraged political violence—not just perpetuating the lies about the 2020 election but proudly busing hundreds of people to the Capitol on January 6th, an event that erupted into an insurrection on par with Catiline’s (which he then pleaded the Fifth about in front of Congress). 

No one deserves to die. George Wallace did not deserve to be shot. Neither did Martin Luther King Jr or Robert F. Kennedy. Neither did Brian Thompson, the CEO of United Health. (I was incredibly disappointed to see that the murderer Luigi Mangione had once retweeted something I’d said. Talk about missing my message!) Assassins threaten not only individual lives but the very concept of pluralism and free expression. They steal from all of us. Because now we question what we say, we question whether our rights will be respected, we question whether this project–that is to say democracy–will keep working. 

We all deserve better than the level of discourse that Charlie Kirk practiced, which was the classic toolkit and style of a demagogue, but discourse is better than murder. Virtue (and just plain human compassion) also demands better than the insensitive and cruel responses to his murder…as well as the anti-democratic and authoritarian rhetoric that politicians have thrown about after. It’s shameful what people have been doing and saying…it’s essential that each of us makes the choice to not be implicated or participate in that ugliness. 

I’m reminded of a recent conversation I had with Dr. Laurie Santos on the Daily Stoic podcast. She talked about an essay by the anthropologist Sarah Hrdy, who studies primates and primate interactions. In the essay, Hrdy describes the familiar experience of being crammed on a long, delayed flight filled with dozens and dozens of strangers, all cranky, tired, hungry, and irritable. “And she’s like, ‘if this was any other species,’” Dr. Santos said, “‘they’d be killing each other. No one would leave with their testicles.’ It’s amazing that we get to be in one of the few species where all that happens is somebody says a nasty thing to the flight attendant.”

What keeps us from tearing each other apart on an airplane or in society or in the middle of intense disagreements about religion or policy or events isn’t biology. It’s the social technologies we’ve developed over the past 2,500 years. It’s the political process. It’s rules, the norms, the shared agreements about how we behave and coordinate and cooperate with each other. None of which are guaranteed or permanent or self-sustaining. 

They require constant work, constant vigilance, constant choosing.

They require, as Kennedy said, that we make an effort. An effort to love, to understand, to have compassion toward one another, to treat our fellow human beings like fellow human beings. 

We desperately need to make that effort. We desperately need to put the genie of political violence back in the bottle. 

Because once it gets out, once that Rubicon is crossed, history shows it’s incredibly hard to tame the savageness of man.

September 17, 2025by Ryan Holiday
Blog

You Must Avoid Getting Corrupted By This

I’m giving a talk in Austin next week (only a few tickets left) and San Diego in February. Grab seats and come see me!

My study of history has led me to believe that there is a kind of dark matter inside the human race. 

It’s some combination of evil, cruelty, ignorance, cowardice, mob-ness. It is a kind of dark oppositional energy that goes from issue to issue, era to era. It’s rooted in self-interest, self-preservation, in fear, in not wanting to be inconvenienced, not wanting to change, not wanting to have to get involved. It manifests itself a thousand ways, but once you recognize it, you spot it everywhere. 

It’s there in some of our oldest stories. Written in 430 BC, Euripides’ The Children of Hercules is about the plight of the refugee, and how a society is judged by how it treats the weak and vulnerable. The young children of Hercules are driven to the Temple of Apollo in Marathon by a bounty hunter from an angry king, who demands they be handed over to be punished. “They are suppliants and strangers,” the Athenians reply, “Who look to our city for help. / To reject them is to defy the gods.” But the king, obsessed with his vendetta—his goons following his orders—will risk war rather than let these vulnerable people have some measure of peace or safety.

This energy was the motive force behind s the great cruelties of history and the great backlashes too: the Inquisition, the Holocaust, the Confederacy, the exploitation of colonialism, the thwarting of Reconstruction, collaboration in Vichy France, the excesses of the Red Scare and McCarthyism, Apartheid in South Africa, the Rwandan Genocide. And it’s there in modern moments too, big and small, mundane and outrageous: the NIMBY neighbor at a city council meeting to block desperately needed housing, the bullying of librarians, the shrug at another mass shooting, the mob on Twitter gleefully destroying someone, backlash against immigrants (especially when they look different than you), now the backlash vaccines and wind energy, the endless debates (and excuses) while Gaza descends into humanitarian catastrophe.

Gandhi was once asked what worried him most. His reply? “Hardness of heart of the educated.” 

When I look around right now, I think of this hardness of heart as one of the big problems of our time. And the way, in the face of it, good people can become utterly exhausted and detached, worn down by years of resisting this energy.

In my book Right Thing, Right Now, I write about Raphael Lemkin, who spent the first half of the twentieth century trying to wake the world up to the atrocities in Armenia and then in Europe.

No one listened. Even as his own family was being murdered in Poland.

So he backed up and decided to start very small. Part of the problem was that new technology had made violence possible on a scale beyond words. “As his armies advance,” Churchill said of Hitler in 1941, “whole districts are exterminated. We are in the presence of a crime without a name.”

Churchill almost always had the right words. Here, he did not.

That’s what Lemkin solved first.

Because the crime had no name, people excused it, denied it, or looked away. In 1943, Lemkin coined the word “genocide” to describe the deliberate destruction of a people. Added to Merriam-Webster’s dictionary in 1950, the word changed the moral arc of the universe.

There it was. It could not be denied.

Lemkin then fought to codify the word into law. At Nuremberg, he all but slept in the hallways as he lobbied for a UN declaration. He hounded reporters, mailed research to politicians, buttonholed diplomats, wrote op-eds. It was good trouble for a good cause. After four years of relentless work, in 1948 the UN passed a unanimous treaty banning genocide—the nameless crime that had claimed Lemkin’s mother. All he could do was weep.

But the fight was only beginning.

The United States refused to ratify the treaty for decades. In 1967, Senator William Proxmire picked up the baton. “The Senate’s failure to act has become a national shame,” he declared. “From now on I intend to speak day after day in this body to remind the Senate of our failure to act and the necessity for prompt action.”

This was not empty virtue signaling. Genocide was happening at that very moment in Nigeria. Soon it would be Bangladesh. Then Burundi. Then Cambodia. And on and on.

Proxmire’s first speech wasn’t successful. Neither was his tenth. Or his hundredth. But he refused to give in to indifference. Across two decades he gave more than three thousand speeches, patiently making trades and deals, steadily winning over the sixty-seven senators he needed.

Finally, in October 1988—twenty years after he began, forty years after Lemkin—Proxmire gave his last speech on the subject, his 3,211th. This time, he could announce victory. The treaty had passed. The world had, at last, a tool to fight humanity’s most nameless crime.

Of course, it would be wonderful if the world were naturally just, if people were automatically good. But they aren’t. It would be wonderful if this was the end of genocide, but obviously, it is isn’t. Terrible war crimes are being committed right now, not just in the Middle East but also in Ukraine and in Sudan. One of the most heartbreaking truths of life is that people not only fail to do the right thing, they often persist in error or evil even after every argument has been made, every procedure followed.

They dig in. They don’t let go. 

That was the Southern strategy during segregation—make it so difficult, so painful, so nasty that the North would eventually give up, as it had after Reconstruction.

Which is why the civil rights movement was more than marches. It was endless court cases that took years to be heard, years to win, and were often ignored by Southern officials. When James Meredith sought to integrate the University of Mississippi, Justice Department lawyer John Doar filed hundreds of motions, sat before judge after judge, appealed and appealed again.

“You’ve just got to keep going back,” Doar said. It didn’t matter if an injunction went against them, if governors defied rulings, if mobs surrounded them, if no one cooperated. There was always another motion, another venue, another appeal.

The main thing was that the good guys didn’t quit. They refused to be discouraged. They believed they could—and would—prevail. They stayed with it. They just kept going back, until finally, eventually, they made the tiniest bits of progress.

And the thing about this dark energy is that once it is beaten down somewhere, it finds a new place to pop up. It’s like water: it just pools and then seeks a new outlet. After the famous Brown decision, the Southern energy went into founding Christian “segregation academies” or private white-only schools—effectively creating the Religious Right. Although many modern political issues are complex, when you zoom out, you often see how simple they are: This is somewhere that that energy has found an opportunity to go. 

This is an exercise I often do. I mentally put all the specifics aside and I think: What would the people who shouted slurs at Ruby Bridges (or Ernest Green, who I’ve interviewed) as she walked into school for the first time feel about this issue? Or, what about the oligarchs who controlled the levers of power until the Civil War, then fought social reformers during the Gilded Age and then resisted the social safety net during the Great Depression and then fought tooth and nail for isolationism in the run up to WWII (and after too, which is why many senators refused to sign the UN Genocide treaty), what stance would they be drawn to here?  I try to think about where the darkness would go—or how it would be rationalized—and I try to go the other way.

In his private writings, we see Marcus Aurelius doing something similar, constantly reminding himself during his own dark and ugly times: Don’t become implicated in the ugliness. Don’t let it infect you. Don’t become cynical or bitter. “Take care,” he writes in Book 7 of Meditations, “that you don’t treat inhumanity as it treats human beings.” Or to put it a more colloquial and modern way: Don’t let the sonsofbitches turn you into a sonuvabitch. Don’t let bad times make you a bad person.

I’m reminded of Montaigne, who, as we have talked about before, faced what might have been even darker times than our own: mass executions, religious wars, persecution, demagogues, bandits, riots, conflict, thousands of people burned at the stake for mostly imagined crimes. He was aghast at the way people treated each other, especially people they disagreed with or didn’t understand. Yet for all the cruelty around him, Montaigne would not be sucked in. As Stefan Zweig would write in the biography I turn to whenever the world seems dark, Montaigne remained human in an inhuman time. He would not get sucked into the dark energy. He would not let inhumanity drive him away from humanity. He would not let the sonsofbitches turn him into a sonuvabitch.

“No one can stop you from that,” Marcus writes. Because, he added. No one can make you do that. It’s a choice. There’s a fountain of goodness there inside us, inside the world. It is up to each of us to make sure that fountain keeps bubbling up. No matter how much shit and evil people try to dump on it. 

Don’t let the darkness make you dark. 

Don’t let inhumanity deprive you of your humanity.

Don’t equivocate. Call a spade a spade. Condemn evil, cruelty, and injustice. 

And keep going back to that fountain of goodness within. As long as you keep going back, “and as long as you keep digging,” Marcus wrote, “it will keep bubbling up.”

No one can stop you from that.

September 10, 2025by Ryan Holiday
Blog

The World Lost a Great Man (and my friend) But His Legacy Lives On…

When he was born, he was legally considered less than fully human. 

Born in segregated Washington in 1937, George Raveling and his family were second-class citizens, denied basic rights and dignities. 

And then it got worse from there. When he was nine, his father died at the age of forty-nine. His mother was committed to an asylum when he was thirteen. Effectively orphaned, this could have been another sad story from a long time ago. Instead, the life of George Raveling became something beautiful, inspiring, and almost unbelievably modern—a classic American story, equal parts Alexander Hamilton and Forrest Gump. 

It started with a man named Father Jerome Nadine, a Catholic priest in Brooklyn, who loved basketball (one of his other parishioners was the Wilkens family, whose son Lenny would go on to be an NBA Champion and one of the winningest coaches of all time). He got George a spot at St. Michael’s, a boarding school in Pennsylvania for boys from broken homes, and asked the basketball coach if he could make a spot for the tall young man. Soon enough, the head coach from Saint Joseph’s College, Jack Ramsay, came to his games and told George he would be offering him a college scholarship. 

George loved to tell the story of what happened when he went to his grandmother, Dear, to tell her the good news. “I thought I raised you better than that,” Dear said when George told her a college was going to pay for his education to play on their basketball team. “What do you mean?” George said. “I think you’ve done a great job.” “Well, I’m disappointed in myself,” Dear replied, “because I can’t believe that you’re naive enough to think that some white people are gonna pay for you to go to college just so you can play basketball. It makes no sense. They’re tricking you.”  

At Villanova, where he did end up with a scholarship (and later a degree in Economics), George led the country in rebounds, only the second black player in the school’s history. In the days before televised basketball, it was often a shock when this integrated team showed up to play southern schools. In 1959, they drove down to Morgantown to play West Virginia. Assigned to guard Jerry West—the future NBA logo—George chased West on a fast break late in the game. When West went up for a layup, George jumped in an attempt to block the shot, colliding with West in the air and sending both of them crashing into the stands. “As we lay there tangled together,” George wrote, “the field house fell silent. I could feel the eyes of the crowd on us, could sense the anger and hostility crackling in the air. In that moment, I feared for my life. But then, something extraordinary happened.” West—“the golden boy of West Virginia, the pride of Morgantown”—got up and then reached out his hand to George. As West pulled George to his feet, the all-white silent crowd erupted into applause. After the game, West ran over as George walked off the court and grabbed him by the arm. “Good game,” West said as he shook George’s hand and looked him in the eyes. “It was a pleasure playing against you.”

After college, he spent time as a traveling assistant and bagman for Wilt Chamberlain, who was getting tons of requests to make appearances at summer camps around the east coast. “I’ll hire you to be my chauffeur,” Wilt told George one day. For a hundred dollars a day, George jumped at the chance to drive Wilt’s purple Bentley convertible from camp to camp, talking basketball and life.

Just these few anecdotes alone would have made George Raveling a living legend. But his rendezvous with history didn’t happen until August 28, 1963. Sent by the father of a friend, 6-foot-four George was recruited to work security for the March on Washington. Standing on the podium a few feet from Dr. King on the steps of the Lincoln Memorial, George was one of the first people to greet him as he finished the “I Have a Dream” speech that would change the course of American politics. Accepting the congratulations, King handed George the only existing notes/text (which he had largely ignored in favor of improvisation) of one of the most famous speeches of all time. George tucked it into a book at home—a personalized copy of Truman’s autobiography, which the former president had given him his senior year at Villanova when George played in the East-West All-Star game in Kansas City. There it would sit, safely preserved, for the next few decades until journalists got around to figuring out what had happened to it. 

It is a shame that George Raveling’s coaching career is not more well known. He was a great and pioneering one. While an assistant at Villanova, he started recruiting players from the South who, up to that point, were only looked at by historically Black colleges and universities. Players like Johnny Jones and Howard Porter became part of what one sportswriter dubbed “the Underground Railroad,” George’s trailblazing pipeline bringing Southern talent to a predominantly white Northern school. He would later become the first African American basketball coach in what’s now the Pac-12 and went on to go 335-293 over his career, leading programs at Washington State, the University of Iowa, and USC. He won 2 Olympic medals, a gold in 1984 and a bronze in 1988. He coached against John Wooden, Dean Smith, and Bob Knight. He earned his Hall of Fame induction as an X and O’s guy, a recruiter and as a leader of young men to victory. 

Of course, we remember him most for his contributions to the game slightly off the court. It was George Raveling who, as an assistant coach for the 1984 Olympic Team, steered Michael Jordan to Nike and changed the economics of sports and entertainment and fashion. You might not know this from the movie Air, which is largely about Sonny Vaccaro, but Michael Jordan knows the truth and has always and repeatedly credited Raveling. Ben Affleck tells the story of meeting with Jordan to get his blessing to make Air. Jordan gave the go-ahead, but with two conditions: Viola Davis had to play his mom, and George Raveling had to be in the story. He released a statement this morning after the news of George’s death, thanking him for his decades of friendship and mentorship. “I signed with Nike because of George,” he said of his most famous and consequential business decision, “and without him, there would be no Air Jordan.”

And then there is what George did while he was at Nike. After a twenty-two-year career, he retired from coaching in 1994, and at the age of sixty-two joined Nike as their director of international basketball. He traveled around the world to countries where basketball was a little-known sport, where resources were limited, good coaching was scarce, and talented players had no exposure to college or professional scouts. In an attempt to fix that, in 1995, George developed the Nike Hoop Summit, an annual all-star game featuring the top young players from around the world. Since the inaugural event, to this day, the Hoop Summit has launched the careers of countless international stars: Dirk Nowitzki (Germany), Tony Parker (France), Enes Kanter (Turkey), Luol Deng (South Sudan), Serge Ibaka (Republic of the Congo), Nikola Jokić (Serbia), and most recently, Victor Wembanyama (France). 

I, myself, met George in 2015 at a University of Texas Basketball practice. I thought I was just shaking hands with a friendly older gentleman. I did not know that day that I was shaking hands with history–a hand that had in turn shaken hands with Presidents Truman and Ford and Carter and Reagan and Clinton and had held the “Dream” speech. 

I liked to say that George was my oldest friend, but that was literally not true, since he and I once went and sat on the porch with Richard Overton, then literally the oldest man in the world at 111. Most of the time, George felt like one of the youngest. Not only was he an avid texter, but he loved to email articles that he read from his iPad on topics as diverse as mastermind groups and AI, leadership principles and personal habits, philosophy, politics, time management, parenting, public speaking, storytelling, and on and on. For someone who taught so many people—regularly taking calls from John Calipari, Shaka Smart, and Buzz Williams—he was always quick to call me his mentor. I didn’t know quite what to make of the compliment, finding it both extremely complimentary but obviously absurd. In time,  I have come to see it as just another lesson: We’re never too old to learn and the wisest people remain students all their lives, learning from everyone they can find, including, apparently, people a fraction of our age.

I’m not sure there was a bigger supporter of bookstores than Coach Raveling, who rarely arrived at a meal without books as gifts. He would send me pictures from his weekly trips to Barnes and Noble, whenever he saw any of my books. It was one of the honors of my life to help him fulfill a lifelong dream of writing his own book, What You’re Made For, which he lived long enough to see in stores.

What You’re Made For by George Raveling

My only sadness about my time with George is that he had to cancel a book signing he was going to do at my bookstore, The Painted Porch, for health reasons back in May. I was sad not to see him obviously, but mostly sad that he seemed to take needing to cancel something so hard. He was not used to accepting limitations–he had been defying them all his life. 

There was not a major figure you could name in the 20th century and not get a story from George about them. I asked him, after Jimmy Carter died, if he ever met him, and he told me about a trip in 1981 to the People’s Republic of China. George was there leading a coaching clinic for 200 Chinese coaches. The clinic was held in Shanghai, and one night he was asked to move out of his hotel room because, he was told, President Carter had unexpectedly arrived at the same hotel and the Secret Service asked that the rooms above, below, and adjacent to Carter’s suite be empty. Despite the inconvenience, George said it turned out to be the highlight of the trip—Carter invited George to have dinner with him to make up for the disruption.

I asked him if he knew John Wooden and he told me not just of coaching against him and their breakfasts together, but that in his coaching column for The Seattle Post-Intelligencer, George had broken the story of Wooden’s retirement after 27 years at UCLA. He told me stories about Kareem and Chamberlain and Sammy Davis Jr. and Kobe Bryant and Bill Russell and Charles Barkley and Bill Walton and of course Truman and Jordan and Phil Knight and his beloved grandmother, Dear. Who would have guessed that that lonely little boy living on the corner of New Jersey and Florida Avenues in Depression-era Washington would have intersected with so many fascinating people? 

A life like George’s could have hardened a person, necessitating a narcissism and self-absorption in order to survive in a cut-throat, fast-paced world. I’m sure he was a hard-ass as a coach (one of Michael Jordan’s children told me with a twinkle that although everyone saw George as a kindly old man, he had seen him yell at people). I remember being cc’d on an email about a negotiation George was in and when he didn’t like the terms was blunt and forceful about shutting the whole project down. He was not going to be taken advantage of. It gave me a sense of the strong and savvy coach and executive who had broken down so many barriers and carved out a space for himself—as well as for others as a founding member of the Black Coaches Association. 

But for the most part, he was one of the kindest and calmest and supportive people I have ever known. When we would do our calls for the book, it caught me off guard at first. George, before hanging up, would say, “I love you.” I’m not used to that—at least not from people outside my family. But George never hesitated. “I’ve learned that it’s hard for people, especially men, to say ‘I love you,’” he told me. Even with his own son, he noticed that for years it felt uncomfortable for him to say it back. “It’s strange,” George said, “because every one of us has a thirst to be loved, appreciated, acknowledged, respected. And yet, for some reason, we struggle to express it.” So George has made a habit of saying things like, “I appreciate you.” “I respect you.” “I’m glad you’re my friend.” “I’m here for you.” Simple words that so many people rarely hear.

George told me that when he had heard that Jerry West, his friend of 65 years, had died, he found himself shouting, “Oh no, oh no!” When I got a text on Monday night that George had passed, I had a similar reaction. George told me the last text he had sent Jerry was, “I think of you every single day with love in my heart and best wishes for good health and stability. I miss your presence, wisdom, and leadership. Hope to see you soon, my friend. God bless you and your family.” I went back through mine and found a few—a meme he’d sent me about the new pope, an article he thought I should read, a message I had passed along from RC Buford, the CEO of the San Antonio Spurs who had just purchased signed copies of George’s book for a bunch of people in their organization, including all their players. 

Of course, no one is totally surprised when someone dies at the age of 88. And I know George wouldn’t have been either. In one of my favorite passages in his book, George writes about thinking of his life as a basketball game in its final quarter, with just a few minutes left on the clock. “For me,” George writes, “I know what time it is…which is to say, near the end. There’s no way around that. In fact, at my age I’m closer to something like double overtime or extra innings.” He lived accordingly–which is to say gratefully–and tried never to leave anything undone or unsaid. 

In July, I had checked in on how he was feeling. He replied: 

It’s been a marvelous 88 years(6/27/37) on planet Earth!! You changed my life forever!! Each day I’m in search of strategies that will allow me to Grow personally and professionally!! thanks for believing in me!!!! thanks for investing in me!! God bless you and your family!

I told him I loved him and I missed him. 

It’s true. 

We all did and do. 

September 3, 2025by Ryan Holiday

“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” - Murakami

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