What Does the World Want to Know.

“The world wants to know if you have cojones. If you are brave. Then it can decide your price, he said

Some people dont have a price.

That is true.

What about those people?

Those people die.

I aint afraid to die.

That is good. It will help you die. It will not help you live.”

All the Pretty Horses, Cormac McCarthy

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.