the future of pr.

February 17, 2007 — Leave a comment

I’ve been trying to articulate my thoughts on where I think PR is heading in both the near and distant future. I was having trouble and then I found Brian Solis’ post on the matter and realized I didn’t have to write it anymore. He did it for me.

“For far too long, PR has operated behind a wall, spamming media with generic emails and press releases, without taking the time to understand why their news matters to the community they’re trying to reach. And now with the tools to reach communities directly at their fingertips, many will fail, while a few smart, immersed, and passionate professionals will converse transparently. But perhaps at that point, they’re no longer just another PR person, they could in theory, graduate to something much more important and influential.”

Read that, print it out, and tape it to the wall in front of your desk.

Ryan Holiday

I'm a strategist for bestselling authors and billion dollar brands like American Apparel, Tucker Max and Robert Greene. My work has been used as case studies by Twitter, YouTube and Google and has been written about in AdAge, the New York Times, Gawker and Fast Company.

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