My 2014 Writing Roundup

December 29, 2014 — 1 Comment

With the end of the year upon us, I thought I would do a round up of everything I’ve written and published (other than here) since my last round up in August. If you missed any of these, definitely follow me on Twitter, where I post each article when it goes live. Hope you enjoy these articles and feel free to share them.

More to come in 2015!

BETABEAT

The New Media Dilemma: Eschewing Crap for Quality, Despite the Incentives (August 11, 2014)

Thought Catalog: Why I Won’t Pull My Pieces, Despite the Outrage (August 22, 2014)

Spare Us The Sanctimony: The Gross Hypocrisy of Online Media in the Nude Photo Leak (September 2, 2014)

Apple’s Free Ride: Why Journalists Treat Product Launches Like News (September 9, 2014)

Facebook Is Getting Rid of Clickbait — But Not Because They Care About You (September 15, 2014)

Who Can You Trust? A Guide To Your Online Media Diet (September 23, 2014)

The Giant Online Ad Scam: Infinite Inventory and Prices That Should Be a Red Flag (October 7, 2014)

Rage Profiteers: How Bloggers Harness Our Anger For Their Own Gain (October 21, 2014)

From Zero to 35,000: How I Built A Big Email List Exclusively About Books I Liked (November 25, 2014)

I Was Summoned by #GamerGate; Here’s What I Saw (December 3, 2014)

You Are So Terrible: A Letter About the Cosby Coverage (December 9, 2014)

No Gray Area: It’s Definitely Not OK to Publish Emails From the Sony Hack (December 12, 2014).

If You Think the Sony Hacks Were a PR Stunt, You’re an Idiot (December 26, 2014)

THOUGHT CATALOG

3 Stages To Actually Knowing What You’re Talking About: Where Are You On The Path? (August 7, 2014)

5 Criminally Underrated Things About LA (August 15, 2014)

No Matter What You Want To Change, It Won’t Be As Terrifying As The First Step You Take Toward Making It (August 21, 2014)

You’ve Been Voluntold. (August 27, 2014)

So You’ve Just Dropped Out Of College (Or Made A Life-Changing Decision) (September 2, 2014).

What Is “Work Aversion,” And Do You Have It? (September 16, 2014)

Alive Time Vs. Dead Time: Which Are You In? (September 22, 2014)

Why Do You Do What You Do? Because You Better Know. (October 2, 2014)

The 16 Best Books About Marketing, Period. (October 13, 2014)

Passion Is The Problem, Not The Solution (October 26, 2014)

13 Quotes On Being Magnanimous From Aristotle (November 3, 2014)

2 Simple Rules That Great Readers Live By (But Never Tell) (November 12, 2014)

Two Questions Every Writer Needs To Ask Themselves (November 20, 2014)

Things I Learned Reading In 2014 (November 30, 2014)

How To See Opportunity Where Others See A Roadblock (December 7, 2014)

The Difference Between Just Saying Something And Having Something Worth Saying (December 11, 2014)

3 Books You Absolutely Must Read Next Year (December 17, 2014)

Every Phone Call Can Be A Walk in The Park (December 23, 2014)

NEW YORK OBSERVER

Disrupting How Bestsellers Are Made: Apply Startup-style Growth Hacking To Publishing (October 14, 2014)

Abraham Lincoln as Media Manipulator-in-Chief: The 150 Year History of Corrupt Press (November 5, 2014)

5 Reasons Nobody Likes Tech PR (November 19, 2014)

Ryan Holiday Picks the Best Books of 2014 (December 18, 2014)

ENTREPRENEUR.COM

Capturing Repeat Customers Is the Magic of Growth Hacking (November 12, 2014)

THE NEXT WEB

Productivity Advice I Learned From People Much Smarter Than Me (November 21, 2014)

99U

This Is Why You Don’t Have a Mentor

SVBSCRIPTION

Three Ways To Refocus Your World (December 12, 2014)

STOICISM TODAY

Stoicism Is For Life, Not a Week (November 22, 2014)

GENIUS.COM

Growth Hacker Marketing (Annotated Excerpt)

LINKEDIN

The Single Worst Marketing Mistake You Can Make (October 29, 2014)

BUSINESS INSIDER

How To Build A Self-Perpetuating Marketing Machine That Reaches Millions By Itself (December 13, 2014)

Some Stoic End of the Year Thoughts

December 22, 2014 — 5 Comments

Here we are at the end of the year once again. It’s ironic to me that sandwiched at the completion of one year and the beginning of another, we have two vastly different rituals.

On the one hand, we have Christmas, which has for too many of us, become so materialistic and gluttonous. We expect gifts and good food and overindulge in both. On the other hand, we have the “New Year, New You” mentality which promotes ambitious new resolutions in which we commit to utterly change ourselves in the upcoming twelve months (or until we abandon these inconvenient goals).

It all seems to be all so misguided. In a way, one creates the problems that the other attempts to solve.

The Stoics provide good advice here, as always. These two thousand year old, pre-Christian philosophers offer us a clearer way to live–without the ups and downs and extra helpings of self-loathing.

Let’s look at three quick insights for the holiday season:

First, practice your “contemptuous expressions.” I know contempt seems like a weird emotion to bring to Christmas but stay with me. As you look out over the bountiful offering of Christmas–the presents, the food, the lights–remind yourself what this stuff really is: a bunch of stuff. As Marcus Aurelius once wrote, sounding like he was almost describing a Christmas dinner:

“Like seeing roasted meat and other dishes in front of you and suddenly realizing: This is a dead fish. A dead bird. A dead pig. Perceptions like that—latching onto things and piercing through them, so we see what they really are. That’s what we need to do all the time.”

What’s important are the people and the thoughts. Don’t let yourself get distracted from them.

Second, live in the present moment. That is, don’t obsess over what has happened in the past or lose yourself in visions of the future. Focus on what is right here, right in front of you. Make the most of it, and enjoy yourself. This moment could be all you have after all–it’s so much better to think that 2015 is not a guarantee and then to be grateful for all of it, then to have expectations and entitlements that go unfulfilled.

As Marcus Aurelius reminded himself:

“Don’t let your imagination be crushed by life as a whole. Don’t try to picture everything bad that could possibly happen. Stick with the situation at hand.”

What matters right now is right now. Enjoy it.

Third, if you are going to try to improve in the next year or you do have some regrets about the previous year, don’t just hope that this will happen. That’s not how it works. As Seneca wrote to a friend who’d asked for advice, you need to pick a person or a model to hold yourself against.

“Choose someone whose way of life as well as words, and whose very face as mirroring the character that lies behind it, have won your approval. Be always pointing him out to yourself either as your guardian or as your model. There is a need, in my view, for someone as a standard against which our characters can measure themselves. Without a ruler to do it against you won’t make crooked straight. ”

So, who will it be for you this year?

**

Stoicism is not something you “believe”, it’s something you do. It’s a practical philosophy. The more you work it, the more it will do for you. So why not start now? There isn’t a better time.

As a final parting thought, remember that we choose whether this was a good year or a bad year. We choose whether everything is good or bad. As Seneca said, “a good person dyes events with his own color…and turns whatever happens to his own benefit.”

This is the attitude for success and optimism in all situations. By controlling our perceptions, we create a reality in which every situation, no matter what it is, provides us with a positive, exposed benefit we can act on, if only we look for it.

With this in mind, I hope you enjoy the holidays and consider the Stoics when you can.

How To Think About Obstacles

December 11, 2014 — 11 Comments

The obstacles we face in life make us emotional. Yet, being emotional is pretty much the easiest way to make a problem worse. In fact, in order to overcome obstacles is to keep a steady and clear head about us at all times.

The ancient Stoics had a word for this state: apatheia.

What follows are the 7 critical ways to think about every obstacle, every problem and every and any kind of adversity you face.

Step 1: Steady Your Nerves

 “What such a man needs is not courage but nerve control, cool headedness. This he can only get by practice.” — Theodore Roosevelt

 During the Civil war troops were unloading a steamer when it exploded. Everyone hit the dirt except Ulysses S. Grant, who instead ran towards the scene.

That is nerve.

Like Grant, we must prepare ourselves for the realities of our situation, steadying our nerves so we can throw our best at it.

Step 2: Control Your Emotions

“Would you have a great empire? Rule over yourself.” — Publius Syrus

 When America first sent astronauts into space, they trained them in one skill more than any other: the art of not panicking.

Here on Earth, when something goes wrong we trade in our plan for a good ol’ emotional freak-out.

As Nassim Taleb put it, real strength lies in the domestication of one’s emotions, not in pretending they don’t exist.

Step 3: Practice Objectivity

“Don’t let the force of an impression when it first hit you knock you off your feet; just say to it: Hold on a moment; let me see who you are and what you represent. Let me put you to the test.” — Epictetus

 In our lives, how many problems seem to come from applying judgments to things we don’t control?

Perceptions give us information at the exact moment when it would be better to focus on what is immediately in front of us.

We must question our animalistic impulse to immediately perceive what happens. But this takes strength and is a muscle that must be developed.

Step 4: Practice Contemptuous Expressions

The Stoics used contempt to lay things bare and “strip away the legend that encrusts them.”

Roasted meat is a dead animal. Vintage wine is old, fermented grapes.

We can do this for anything that stands in our way, seeing things as they truly, actually are, not as we’ve made them in our minds.

Step 5: Alter Your Perspective

“Man does not simply exist but always decides what his existence will be, what he will become the next moment. By the same token, every human being has the freedom to change at any instant.” — Viktor Frankl

 Remember: We choose how we’ll look at things.

What we must do is limit and expand our perspective to whatever will keep us calmest and most ready for the task at hand.

Think of it as selective editing—not to deceive others, but to properly orient ourselves.

Step 6: Live in the Present Moment

“The trick to forgetting the big picture is to look at everything close up.” — Chuck Palahniuk

It doesn’t matter whether this is the worst time to be alive or the best, whether you’re in a good job market or a bad one.

What matters right now is right now.

Focus on the moment, on what you can control right now. Not what may or may not be ahead.

Step 7: Look for the Opportunity

“A good person dyes events with his own color…and turns whatever happens to his own benefit.” — Seneca

 The reality is every situation, no matter how negative, provides us with a positive, exposed benefit we can act on, if only we look for it.

Maybe you were injured recently and are laid up in bed recovering. Now you have the time to start the book or the screenplay you’ve been meaning to write. That business decision that turned out to be a mistake? See it as a hypothesis that was wrong. Like scientist you can learn from it and use it in your next experiment.

Remember: This a complete flip. Seeing through the negative, past its underside, and into its corollary: the positive.

The new way to think…

Does getting emotional about this provide you with more or less options? The Stoics knew the answer to that question and it’s why they worked so hard to see their obstacles with clarity, with optimism and from new angles.

It was with this approach that they turned negatives into positives and thrived amidst unthinkable chaos and turmoil. You can do the same.

 

 

The Obstacle Is The Way PRINT (from Joey Roth!)

December 5, 2014 — 12 Comments

I have something I’m so incredibly excited about that I barely have the words.

Joey Roth has been one of my artistic heroes since I first discovered his work. His prints hang in my office and I look at them every single day. We first met a few years ago when he randomly emailed me about books and we were going to try to get drinks but the scheduling didn’t work out. My blog was very small then and I just thought he was some nice guy that I would occasionally chat with. I remember very vividly sitting at the porch of Dov Charney’s house reading the New York Times and seeing the name Joey Roth in the design section. How cool is this, I thought? I bought his first poster about hustling when it came out.

So it feels very fated that we would one day collaborate on something. It’s even cooler to me that the collaboration involves one of his famous prints and our mutual fascination with stoicism and strategy.

This very limited edition print (only 1,000 are being made) is loosely inspired by the stories in The Obstacle Is The Way about Grant’s siege at Vicksburg and Eisenhower’s turnaround at Normandy. It’s the timeless idea of how military obstacles can be turned into advantages–and how advantages can so quickly be turned against someone. It took a lot of iterations to get it right and I think we did.

TOITW_web

Here is Joey’s explanation of the images:

The poster shows that when the competition is established, dug in and secure, it looks like an insurmountable obstacle, but in fact gives you freedom maneuver. This mirrors the agility of a startup vs. an entrenched player, or the beginner’s unencumbered approach beating the expert’s finely tuned but rigid technique. It’s also a reminder to stay flexible as you advance in your work and develop processes and expectations.

In other words, the obstacle becomes the way. And conversely, the fortress becomes a prison. It’s something I try to think about constantly and now this print is a daily reminder in bright color.

It’s very easy to say something in words in a book (or in a blog post), but communicating it visually is another story. I think that’s what makes Joey so unique.

I hope you like this poster and I hope it helps with your obstacles.

Ryan

Growth Hacker Marketing: The Course!

December 2, 2014 — 1 Comment


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The Growth Hacker Marketing experiment continues! After a bunch of requests from readers for an additional medium, I partnered with Fedora to create a multimedia course version of Growth Hacker. Fedora is a super cool company (its investors include Naval Ravikant, the Winklevoss twins, Aaron Batalion, and myself actually, through a fund) and basically they were able to take the book, combine it with videos, links, some exercises from me as well as all my original notecards from the research to create a new way to experience the book.

As far as I know, I’m the first traditionally published author to do a book this way. It’s only $20 and at my insistence, comes with an extra copy of the book in physical or digital form and other cool bonuses. It’s already doing super well (was the #2 product on Product Hunt last week) and has gotten a great response. If you already have the book, this is a great way to get something extra for yourself, a way to re-read it and share your extra copy with a friend or colleague (see…Step #3 Create Viral Sharing). There also some bulk options if you want to use it for your department or start up.

Follow along with the lessons and interact with me on this new version of Growth Hacker Marketing. Enjoy!