My New Book *Growth Hacker Marketing* is Now Out–Why I Wrote It and How to Get It

September 3, 2013 — 34 Comments

So…the big day is here. My new book, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising is available today. As a Penguin Single, it’s available as an ebook on all the major platforms first (B&N)(iBooks)(Kobo)(Amazon). The audiobook is coming and possibly an expanded print version depending on sales.

But it begs the question: Why did I write a book about growth hacking?

The answer is simple. Because this is the future. Run down the list of some of the biggest brands in the world, brands that are quickly becoming staples of our generation: Facebook, Twitter, Uber, Dropbox, Airbnb, Evernote. Who built them? How did they become so big, so fast?

The answer is growth hacking. It was responsible for building billions of dollars in value for essentially next to nothing–faster than its ever happened before.

What was not used? Traditional marketing. In fact, Facebook’s only stab at it–an ad with Weiden & Kennedy–was a total and embarrassing flop. Forget Don Draper and David Ogilvy. Start thinking about Andrew Chen, Sean Ellis, Jesse Farmer, Aaron Ginn, Noah Kagan and a new freshman class of marketing geniuses.

I wrote this book because it was a chance to document the future of marketing before anyone else. Growth Hacker Marketing is the first dedicated book to the topic from a major publisher. And since Penguin/Portfolio approached me to do the book, I was able to set certain terms–namely the price (only $2.99)–which I designed to open it up to a new audience.

As you’ll also see in the book, coming to understand what growth hacking was and how it worked was a personal awakening for me. It’s a scary thought to wake up one day and realize that much of your job and its skills have been made obsolete. But that’s exactly what growth hacking has done–not just for me, but for everyone who is trying to promote something.

The game has changed and it was growth hackers who changed it. I saw this myself on Tim Ferriss’s last book launch, where having thrown all the traditional techniques out the window, we were able to sell 250,000 copies and create a #1 bestseller by partnering with BitTorrent of all people.

I hope you read this book and begin to understand how and why and what this all means. Even if you’re not a marketer, you will at some point, launch a product, start your own business or publish your own book or music. This book is designed to brief you on the unconventional tactics used by the best in the business.

I hope you enjoy it.

Ryan Holiday

I'm a strategist for bestselling authors and billion dollar brands like American Apparel, Tucker Max and Robert Greene. My work has been used as case studies by Twitter, YouTube and Google and has been written about in AdAge, the New York Times, Gawker and Fast Company.

34 responses to My New Book *Growth Hacker Marketing* is Now Out–Why I Wrote It and How to Get It

  1. Awesome! I just purchased it. (p.s. I loved your previous book so much I read it twice!)

  2. Hey Ryan, just purchased your book this morning and read all of it over a longer than normal lunch. Way to keep me engaged.

    I’ve been reading quite a bet about gamification and growth hacking as I see the impact it’s having on startups and trying to apply it to B2B marketing as well as well as other organizations I support.

    Great read and appreciate the examples. The only thing that could have made it better is screenshots for illustration but most of us in this space have seen these hacks live.

    @MikeDMerrill

  3. Congratulation for your new book Ryan.
    Surely, I will enjoy reading this new e-book like your first one.

    My only problem is that practicing Growth Hacking Technics need start-up/indie-artist minded marketers. There are dozens of Musicians, authors, painters, … who create great music, write wonderful books or paint beautiful paintings and have no issues on sharing their work on the web. But, their chance of being seen is near zero as they are neither a coder nor a marketer. Their work is lost on the web, simply because having a good product/service is not enough in digital world.

    To be honest, we are in search for one of these hybrid marketers as our already received marketing proposals for new album launch is nothing near what you suggested as Growth Hacker Marketing.

    I think the lack of such hybrid marketers is an issue as they supposed not to copy the print media marketing strategy on web and gives us a FB ad, some promoted tweets and an online PR is which their package is cheaper than print media, but is not working anymore.

  4. Congrats Ryan—I’m looking forward to reading it.

  5. Hey Ryan – I’m a big fan of your articles on Fast Co and can’t wait to check out the book – congrats! Any plans to release a version besides Kindle?

  6. Hi Ryan,

    I am really enjoying the book, but was wondering what more technical/hard tools and skills would you suggest someone acquiring or working on?
    I know Google Analytics would be a big one, but any suggestions would be appreciated on how to approach this.

    Thanks!

    • Most useful free resources for analytics are Google Analytics University which prepares you for the GA certificate ($50), but you must pair it with Avinash Kaushik’s blog and books. For in depth, look into his startup, Market Motive, the material is very high quality and updated pretty often, but it’s $300 per month. For AB and multivariate, look into Evan Miller’s works.
      Also, there is plenty of amazing stuff on Quora and Quibb if you look for it. And the content on Growthhacker.tv is awesome.

  7. The book is not intended to be about specific tools given the length, folks. It’s a mind set. Go find /make tools.

  8. I would like to read your book, but it isn’t available in the Danish iTunes Store. Is it possible to buy a PDF, a paper version or could you make it available in the Danish store?

  9. Congrats Ryan, will go get it right away!

  10. Hey Ryan,

    We briefly met in San Francisco at the Traffic & Conversion event.

    I got your email the other day and picked up your book right away. It’s like you read my mind 🙂

    I think the big challenge here (for small businesses) is exactly “how” to implement these campaigns. If you’re a tech heavy software based company with developers on hand to execute these system, it can be somewhat easy to create, test, iterate, and get results.

    Most businesses, don’t have the luxury of creating systems like this. It really takes a logic driven mind to create these types of hacks along with the right software to make them happen.

    Honestly, we struggled with this.

    The question I had was how do we model Dropbox (referral program), Amazon (1-click order/upsell), Apple (“in-app” purchases with card on file for 1-click purchases), Zynga (reward users for using the product & share socially to drive traffic), GoDaddy (cart abandonment), and a whole lot more.

    If you’re looking for a real world case study (small business) on how we applied all of these systems in our business and the campaigns behind it – I’d be more than happy to share.

    I think you’ll dig it 🙂

  11. Hey Ryan, tried checking this out. It’s not for sale on Amazon anymore?

  12. Fantastic book. Best £1.29 investment ever made.

    P.S. your Kobo link is broken. Prem

  13. Great book, every people starting business online should read it. I recommend !

  14. Can I pay you or someone you know as a consultant on page views that are generated by bots?

  15. I hope to buy it on O’Reilly

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