In Harness

One emotion I felt most often during the election was pity. That someone relatively intelligent, educated, would have to wake up one morning and write a piece like this.

Talk about a reach for your revolver moment. It just seems like it would be the worst thing ever. He might be a columnist, but he was compelled, unlike everyone else, to squeeze out a rationalization for what was objectively an embarrassing failure.

I feel the same way about most of the internet. We’ve sort of bought into this myth lately that there is this coterie of bloggers who hit the lotto. They have the life. They wake up, work from home and write whatever they want. But the thing is, if they were really in control, why do they all write about the same story within minutes of each other? They’re really in chains. Chasing controversy that turns out to be fabricated, pontificating on topics they couldn’t care less about. They’ll admit it sometimes, unintentionally, when you question them about why that had to be written. We know what they’re really trying to do but we still need to go on the record about it.

Seneca would call these nice people slaves. He’d say, each time you see their byline next to a story try sadness, not envy. They won it at the cost of life.

I saw a link to some article about Apple banning Google Voice from the App store earlier this week. All I could think was I’m so glad I have no idea what they’re talking about. Plug in any scandal, hot topic, a famous person’s life story. The same.

Not caring – being without the burden – is a kind of real peace; it means having the chatter at just the right volume that you can’t make out the individual words.

Written by Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me, I’m Lying, The Obstacle Is The Way, Ego Is The Enemy, and other books about marketing, culture, and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy Award winning musicians and some of the biggest authors in the world. He lives in Austin, Texas.