Well, the day is here. I get to finally tell you all about my next book, Ego is the Enemy (BN)(iBooks)(UK)(Audio is coming soon). It’s a book that took more than two years, three book proposals, a dozen drafts and hundreds of hours in the making. It was a process that left behind (at least for me personally) many painful lessons, toxic relationships and bad habits. The result is what I think I can say is my best writing and my proudest economy.
Ego is the Enemy begins where The Obstacle Is The Way leaves off—asking: What do we do when our greatest obstacle is ourselves? How do we conquer the arrogance that comes with success or the blinding focus that accompanies ambition? In every phase of life—whether we’re aspiring to something, reaping the rewards of success or dealing with the difficulties of adversity or failure—ego is our enemy. It is the worst ingredient to add into any situation.
We know this, intuitively, but how do we actually do something about it? I decided to look at the lives of some of history’s greatest figures. How did someone like George Marshall manage to accomplish so much without ever falling prey to the destructive vanity that impeded the careers of Douglas MacArthur or George Patton? How did Katharine Graham, raised in a life of immense privilege, find the courage and strength amidst terrible tragedy to become one of the 20th century’s best CEOs? How does someone like Bill Belichick keep a franchise together despite huge salaries and the perils of fame? How did Eleanor Roosevelt balance passion and purpose, poise and power? And conversely, how has an inability to navigate these tricky problems ruined brilliant men like Howard Hughes or John DeLorean? How many empires have imploded because of egotistical leaders?
These are the stories I tell in the book and I draw on the philosophy of the Stoics, of Aristotle, of Adam Smith, Alan Watts, Benjamin Franklin and Goethe to try to answer the difficult questions that they provoke. I haven’t been able to share that work or those answers until now. Until today.
Now, I can finally announce that Ego is the Enemy is available for preorder and that it will be released in less than a month. Even better, I have all sorts of awesome stuff to share with everyone who wants to order it right now. As someone who buys a lot of books, I don’t make the decision to pre-order very many. So I want to make it worth your while to pre-order mine—ridiculously worth your while. Below you’ll see a series of offers and bonuses for anyone that pre-orders the book. There’s also bonuses for those of you who think that people in your life might like this book and decide to order it for them now as well.
MY OFFER TO YOU
If you pre-order 1 copy of the book before June 14th, you’ll receive:
*1 exclusive BONUS chapter of Ego is the Enemy titled “Take Care of Yourself” (it wasn’t something I was able to put in the book—but it’s one of my favorite chapters—and one I think you’ll enjoy a lot)
*1 exclusive copy of “Ego is the Enemy Reading List”, which details all the books and sources that led me to writing Ego is the Enemy.
*Instant access to the Introduction & Prologue of Ego is the Enemy, before anyone else.
*1 free Ego is the Enemy temporary tattoo. (Like with Obstacle, I got a matching tattoo for the maxim behind this book and my publisher made a replica for anyone that preorders)
If you pre-order 5 copies of the book before June 14th, you’ll receive:
All of the above (bonus chapter from the book, the reading list, temporary tattoo and instant access to Introduction & Prologue) PLUS:
* 1 one-of-a-kind, original signed 4×6 notecard that I actually used while researching and writing this book. I’ll pick one at random, sign it, and mail it to you (I make myself a copy of it to keep for my records). You can use it as a bookmark, paste it inside your copy of the book, or put it on your wall.
*3 personalized book recommendations that I’ll select just for you. You tell me a little about what you like to read and I’ll personally pick out three books that I think you should read and will enjoy.
*Free lifetime access to “Growth Hacker Marketing: The Course”. It is a completely self-paced online course – you decide when you start and when you finish. (a $39 dollar value)
Click here to pre-order 5 copies, then email your receipt to firstname.lastname@example.org with “Preorder #2” in the subject.
If you pre-order 20 copies of the book before June 14th, you’ll receive:
All of the above (bonus chapter from the book, the reading list, instant access to Introduction & Prologue, temporary tattoo, the $39 growth hacker course and signed notecard) PLUS:
*A 30 minute strategy call with me. In this call, we can talk about whatever you’d like, whether it’s strategy, books, or obstacles. It will be your open forum. As you can see, I usually charge $1500 for an hour call like this—even more when I talk to companies and public figures. I’ve done hundreds of these in the past year, and truly feel they deliver a ton of value.
Click here to pre-order 20 copies, then email your receipt to email@example.com with “Preorder #3” in the subject.
If you pre-order 50 copies of the book before June 14th, you’ll receive:
All of the above (bonus chapter from the book, the reading list, instant access to Introduction & Prologue, $39 growth hacker course, temporary tattoo and signed notecard) PLUS:
*A 1 hour strategy call with me. In this call, we can talk about whatever you’d like, whether it’s strategy, books, or obstacles. It will be your open forum. As you can see, I usually charge $1500 for an hour call like this—even more when I talk to companies and public figures. I’ve done hundreds of these in the past year, and truly feel they deliver a ton of value.
*An invitation to a private book launch party hosted at the Hostel Kids mansion in Austin, Texas on June 17th. It will be an intimate gathering of friends, clients, authors artists, and other interesting people I spend time with here in town. There may even be some bonus BBQ available.
*A limited edition autographed Early Proof of Ego is the Enemy, as well as autographed copies of The Obstacle Is The Way, Growth Hacker Marketing, and Trust Me, I’m Lying. You get the whole catalog, personalized however you’d like.
Click here to pre-order 50 copies, then email your receipt to firstname.lastname@example.org with “Preorder #4” in the subject.
In order to purchase 50 copies on Amazon, simply change the quantity to 50 in the shopping cart. Or you can split it in two orders.
Choose Your Own Bonus:
Maybe you have a better idea for a bonus? Well, make me an offer of how many books you’d preorder for it (Hint: Start with more than 50). Last time I made this offer, I ended up giving a talk for a group of executives in Riverside, California. I consulted for a handful of startups. I did a year long consulting arrangement with an author who ultimately published a book and created a podcast. I’ve done lunch and dinner with people who had specific business problems they wanted to solve. All that is on the table, and more. Let me know what you have in mind, I’d love to make something big happen (and places like 800-CEO-READ give great discounts on bulk purchases). So reach out.
You can buy the book anywhere, including through the following links:
*Fine Print: This offer applies to digital or physical or audiobook (which is not up yet but will be available soon). I’m running this all myself so please give me a minute to reply and get things set (I’m in the middle of a book launch here!). Any prize that involves me mailing something to you has to be for US only. Thanks again for the support everyone.